Where does the social responsibility of a business enter into what a business does online? A business is defined by more that just what it offers in terms of services and sales. When I perform a search for the mall in question, one of the top ten results in Google is a headline urging that the mall be boycotted. A much better search result would be that the mall made a vow and has taken steps to dedicate time and funding to the building of youth recreational centers in the area. Our actions offline and online are reflected in what we see in search results. … [Read more...] about Social Responsibility And The Small Business
Online courses for business administration
(*Warning: When I recommend responding-to or acknowledging a bad review, I’m suggesting doing this on well-regarded, upstanding review sites — like online yellow pages, Yelp, the BBB, etc — NOT on the more negative rant sites — like RipOff Report, Complaints Board, Pissed Consumer, or similar ilk. Responding on those sites is often not in your best interest because the names of the sites cast your business in a negative light immediately when they appear in search results, regardless of what the page says about you, and adding comments or updates on those pages can reinforce and build their rankings in Google when your name is searched. They require different strategies.) … [Read more...] about How To Fix A Damning Business Review
There are commercial organizations that will perform trademark searches for reasonable rates, who have experience performing those searches. You can do some of this searching yourself at the major search engines, and through the trademark searches at the World Intellectual Property Organization (WIPO) pages. You can try to find a Trademark registration on the USPTO’s TESS service. Some states may even let you try to find a trademark online on their sites. But if a business has been using a trademark in the ordinary course of commerce, they may be entitled to use that name regardless of whether or not they have filed for a trademark. … [Read more...] about Choosing a Web Friendly Name for Your Business
Some years ago, I was asked to help a startup business set up their bookkeeping system. (I have a degree in accounting, and the guys running the business were friends of mine, so the request wasn't as farfetched as it might seem on the surface.) I helped them set up their system, gave them a few bits of unsolicited advice and wished them well. … [Read more...] about Are You Building a Business, or Just Chasing the Competition?
There are just too many security risks for all kinds of websites, let along Magento e-stores. Thankfully, Magento offers some time tested and proven effective extensions that can take care of all kind of security issues. Explore the most highly rated extensions for functions such as blocking security threats, scanning for vulnerabilities, blocking malicious codes, log activities, enforce strong password policies, and implement firewalls. Some of the reliable Magento security extensions worth checking are: … [Read more...] about 10 tips to make your Magento online store more secure