Being an entrepreneur is attractive for many reasons. Some people think about opening a business all their life but never get around to actually doing it. They are living on ‘Someday Isle’ as motivational speaker Jack Canfield often likes to say. Someday, I’ll tidy up the garage. Someday, I’ll hang that picture. Someday, I’ll open a business. Then there are people who open one or more businesses, hustle their way through whatever gets thrown their way, and make it with a little bit of luck and lots of ambition. I am very familiar with that kind of person. As a matter of fact, I see this person every day when I look in the mirror. Then there are the people in between which is where most people are at. You have a million business ideas or maybe just this one nagging ideagasm that just doesn’t seem to go away. The question is, where do you start? How do you know whether a business idea is worth pursuing? I met someone in this exact situation just a few … [Read more...] about 5 Ways To Determine if Your Business Idea is Worth It
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Bill Macaitis is the SVP of Online Marketing for Fox Interactive Media (FIM), which runs a network of entertainment sites including MySpace, Fox Sports, IGN, Photobucket, AskMen, Rotten Tomatoes, American Idol, GameSpy, Scout, and Flektor. The FIM network reaches over 171 million monthly unique visitors. Bill has over 12 years of online marketing experience with a specialty in search. He has spoken at numerous conferences including SES, Ad Tech, SMX, Pub Con, Searchnomics, and iHollywood: Search & Media Summit. Below, Bill offers insights into managing a huge search marketing operation, tips for advancing your career as an in-house marketer, and where to find the best focaccia in San Francisco. How did you get your start as a search marketer? I was attending the University of Illinois working on my business degree about the same time that Marc Andreessen, a fellow U of I grad, released Mosaic (which later became Netscape). This was one of the first graphical browsers and it spread … [Read more...] about Q&A With Bill Macaitis, SVP Online Marketing For Fox Interactive Media
“It’s better to give than to receive.” That seems to have long been the mantra for philanthropists of all shapes and sizes. Words that were echoed by my own parents during childhood. But those words represent a very dated approach to charity. It’s a concept that is swiftly succumbing to change as industries evolve and social entrepreneurship grows. Today, young startup founders and incumbent businesses are more rapidly changing the model; make a profit while making a difference. Of course, there has been pushback; Dan Palotta spoke to this problem during a 2013 TED Talk on the matter, emphasizing just how skewed perceptions can be. “You want to make 50 million dollars selling violent video games to kids, go for it,” Dan said. “We’ll put you on the cover of Wired magazine. But you want to make half a million dollars trying to cure kids of malaria, and you’re considered a parasite yourself.” Despite the discontent of some, … [Read more...] about 7 Businesses Proving 2016 is Social Entrepreneurship Year
On the surface, paid search management software has all the glitz and glam of a new-age technological marvel. It’s sleek, it’s chic, and it takes the guesswork out of your account management. After all, humans make mistakes — computers don’t. Right? Well… maybe that’s giving them too much credit. Automated account managers are often sold as more intelligent than they really are. Unfortunately, when you buy paid search management software you’re not getting Iron Man’s “Jarvis”… … you’re getting a trained monkey. Now, there are advantages to trained monkeys, don’t get me wrong. They’re great for predictable, menial tasks, and they’ll work for bananas. But you’ll want to think twice about how much of your business you hand over to them. So, if you want to avoid monkey business in your paid search account, here are six questions you should consider before signing off on paid search … [Read more...] about Is it right for your business?
There may be no more sensitive online reputation topic than business reviews and ratings. Companies have threatened to sue customers over reviews and fire employees who get negative Yelp reviews. Michelin-rated chefs have allegedly even committed suicide when faced with losing a star rating. Because businesses live and breathe based on their star ratings in Google and Bing, here are 10 ideas for turning around collective negative reviews and addressing outlier bad reviews that can tank you. 1. Fix Your Product, Services & Customer Care Policies Seriously, don’t skip past this idea! One of my largest clients, a Fortune 500 company with millions of customers, completely turned around its toxic online reputation by applying caring principles in dealing with consumers — while I helped the company improve how it looks in search results, the second half of the equation is the generous refund policy and dedication to operating a best-in-class set of call centers! Part of … [Read more...] about How To Fix A Damning Business Review