This year, U.S. shoppers now have more opportunities than ever to join the throngs scrambling to secure holiday bargains, thanks to many brick and mortar stores opening ever earlier and staying open ever longer. Black Friday, the traditional post-Thanksgiving sales lollapalooza, has become a 24-hour slog for many retailers. And some retailers, impatient to lure shoppers, have now succumbed to selling on “gray Thursday,” opening their stores on Thanksgiving day itself. With good reason: sales rung up over the Thanksgiving day holiday account for as much as 5% of annual revenues for many retailers. And then there’s cyber Monday, where online retailers entice shoppers who aren’t tapped out or exhausted from splurging at the mall over the holiday weekend. Increasingly, the lines between Black Friday and Cyber Monday are blurring, according to recent research from Nielsen. They found that 51% of consumers would be shopping online on Black Friday, with 46% shopping on … [Read more...] about The Searcher’s Guide To Black Friday, Cyber Monday & Holiday Shopping
Online deals on black friday
The 2016 holiday shopping season has been one for the record books as far as online sales are concerned, with Black Friday and Cyber Monday sales reaching new heights. But according to The NPD Group, many retailers could struggle to make the entire holiday shopping season a successful one compared to 2015. The firm, which collects and analyzes sales from leading retailers that provide it with weekly point-of-sale data, says that the fifth week of the holiday shopping season “brought the customary post-Black Friday lull, along with deeper discounts and more abundant week-long deals than in the past.” As NPD’s Chief Industry Analyst, Marshal Cohen, explained, “Bigger discounts mean deeper holes to climb out of to match last year’s sales numbers.” The NPD Group says that total dollar sales were down 5% this year in fifth week of the holiday shopping season, which includes Cyber Monday. Only one merchandise category, athletic … [Read more...] about Heavy discounts and post-Black Friday lull create challenges for retailers
Black Friday is just around the corner, so chances are by now you’ve put some serious thought into your holiday marketing campaign. If you haven’t, fear not—we’ve compiled a list of important and effective marketing strategies to guarantee your business has a successful Black Friday that will carry into the rest of the holiday season. Read on to find out what to incorporate into your Black Friday marketing plan right now before the holiday hits! Email Marketing: Thank Your VIP Customers and Create a Sense of Urgency This is the number one strategy on the list because it’s one of the most important strategies to implement for Black Friday marketing. Email marketing can be an incredibly effective way to get the word out about holiday promotions and to reward loyal customers, as long as you know how to stand out in your customer’s’ inbox. No doubt they’re going to be inundated with holiday retail emails, and you don’t want to end up in … [Read more...] about Black Friday Marketing Campaign Strategies
Regardless of whether or your website is strictly e-commerce or the digital face of your brick and mortar business, a strong web presence is a must – especially if you want to appeal to customers on the two biggest holiday sales of the season, Black Friday and Cyber Monday. On Black Friday and Cyber Monday 2015, online retailers enjoyed an increase in sales of approximately 15 percent over the previous year. Over 103 million customers spent more than 7.5 billion dollars online over the Thanksgiving weekend, resulting in record-breaking sales for online retailers. 2016 is expected to be just as crazy, and Rene Kirschbaum, director of BlackFriday.fm, has already predicted that “the Black Friday and Cyber Monday sales are going to be bigger than ever this year.” So how do you get your website ready for the shopping event of the season, when Black Friday is only a few short weeks away? These 11 tips will help you prepare. Smartphone users are driving online sales, and … [Read more...] about 11 Last-Minute SEO Tips to Get Ready for Black Friday and Cyber Monday
It’s hard to believe, but the holidays are upon us. Thanksgiving is less than a week away. Black Friday and Cyber Monday are almost here. Is your website ready? Did you implement a holiday marketing strategy? Have you checked that everything is in proper working order? If not, now is the time. Before you head to the store to stock up on the last items you’ll need for Thanksgiving dinner, ensure your website is ready to greet your customers. If your website supports a retail location, double check that all of your store contact information is correct on your social media accounts and more importantly, in the local map directory listings. Have you updated your listings to include extended holiday hours? Be sure your customers can find this out easily. It’s a bit late to add Schema markup for your store hours and holiday specials now unless you’ve got an on-staff IT person readily available. If you can’t add Schema, it’s OK. Add information about your … [Read more...] about Black Friday Is NEXT Week. Is Your Local Business Ready?