Pricegrabber likes to brand itself as “the” top-tier comparison service, stating “our site attracts computer literate, informed buyers, in search of the best deal they can find.” True – but as a searcher, be aware that the site is owned and operated by Experian, the credit reporting company that also owns Hitwise, an online traffic analysis group. Bottom-line: You’re likely to get really good search results from Pricegrabber, but you’ll also find a significant degree of targeting due to the sheer amount of data Experian has gathered, both in aggregate and potentially about your web use in general. If you’re concerned about privacy you may want to use the other services described here. … [Read more...] about The Searcher’s Guide To Black Friday, Cyber Monday & Holiday Shopping
Online deals on black friday
The NPD Group says that total dollar sales were down 5% this year in fifth week of the holiday shopping season, which includes Cyber Monday. Only one merchandise category, athletic footwear, registered a gain compared to 2015, with dollar sales rising a modest 2%. … [Read more...] about Heavy discounts and post-Black Friday lull create challenges for retailers
Make sure your site is easy to read and navigate on mobile and that it loads quickly. Consider sending mobile customers coupons and promotions right to their phones, and make sure to include a clear call to action, similar to the screenshot below. Black Friday is not the time to skimp on your mobile marketing budget. Spend a little extra money, it will be worth it in the end when you triumph over competitors that didn’t take the time to make sure their business was mobile-friendly. … [Read more...] about Black Friday Marketing Campaign Strategies
11. Ensure Your Servers Can Handle the Crowds Black Friday and Cyber Monday are the biggest online shopping days of the year, and the last thing you want is for your site to crash as customers come flooding in. Make sure you have enough bandwidth to handle traffic spikes, and enough RAM to cover site traffic. Double check your error logs before the holidays arrive and fix any problems that might negatively impact site speed or UX. … [Read more...] about 11 Last-Minute SEO Tips to Get Ready for Black Friday and Cyber Monday
Try to make it easier for them. Have extra staff in store to help them; if the weather is cold where you are, consider offering warm beverages like coffee or cocoa in your store. If you provide a great experience online and offline, you’ll be more likely to build loyal customers that want to come back again next year. It’s easier to keep a customer happy than to find new ones all the time. … [Read more...] about Black Friday Is NEXT Week. Is Your Local Business Ready?