Businesses are losing customers and sales because of the widening gap between them and their customers. This is the result of poor understanding and insight about their market — their prospects and their individual needs. Digital analysts can help close this gap by collecting and analyzing audience data and piecing it together to get a sense of the larger picture. … [Read more...] about Transform Your Thinking To Address Mounting Challenges In Your Online Business
Online management information systems degree
360 Degree Views Start With Toys The company has started its effort to get 360 degree images of products with the toy category — a natural for the holiday season. Google VP of Product Management Sameer Samat told me the company’s priority is on products that consumers like to examine closely and feel in the retail environment — such as apparel, shoes and handbags, for example. As this feature began to appear in results, the images were quite slow to load (at least on my system), but, once loaded, the images were easy to manipulate. … [Read more...] about “Shortlists,” 360 Degree Product Views, And Promotions Added To Google Shopping
You’re going to have to do a little homework here, we play a game in the office I call the Six Degrees of SEO Bacon which I patterned after the Kevin Bacon game to find a hook we can use. Spend time looking at the owners About page, LinkedIn, Facebook and Twitter bio’s for a clue or three you can use in an initial email to show a point of commonality. … [Read more...] about Six Degrees Of SEO Bacon & B2B Link Building Q&A
First of all, do you really need something new? Switching tools is not like switching which laundry detergent you use. It can be an absolute nightmare. Just the training and getting your entire team comfortable with a new SEM platform can be a two to six month process. No matter how great the new tool is, be prepared to hear the moans and groans of your team when they find something in there that isn’t as good as the previous one. Make sure your current pain points are truly a justification for making a switch. Don’t just go with the first guy. Do your due diligence. Even if the first tool you demo seems like it’s the right fit, you owe it to yourself and your team to make sure you look at least one or two others to see what’s out there. Know what’s most important to you. For SEM tools, the main points which influence the final decision are usually price, technology, track record, look/feel of the interface, bells & whistles, and support. I know … [Read more...] about A Guide To Choosing Your Paid Search Management Tool
In a large organization there is always pressure to automate certain functions. Can people spend less time on mundane tasks or remove them from human hands all together? Often, organizations take for granted that automation is always better in terms of accuracy and efficiency. There’s plenty of room for automation in search engine marketing, but don’t be tempted by bid management. For almost all organizations, good old fashioned people (armed with Excel) are still the best bid management solution. … [Read more...] about Under Pressure to Adopt a Bid Management Solution? Just Say No.