Google Express has kicked off a new ad campaign called “Need anything from the store?” which promotes it as a delivery service for “all your stores in one place,” according to an Advertising Age report. The effort shows people of all ages and walks of life in the often-painful process of describing a product for a largely offscreen friend or family member who has offered to pick the items up at the store. Among the stores offering products through Google Express are Walmart, Costco and Target. The effort aims to level the playing field with Amazon — for both the retailers and Google — offering consumers both the immediacy and choice to which they’ve grown accustomed. For the retailers, it’s a bit of the old “enemy of my enemy is my friend” concept. Ad Age characterized the campaign and the collection of Google Express partners (37 in all) as an “anti-Amazon alliance,” which was sort of announced during … [Read more...] about Can Google Express help traditional retail level the playing field with Amazon?
Online retail sales growth
But, according to a new report, Amazon doesn’t own the best growth rate among online retailers over the past 10 years. That honor goes to Urban Outfitters. According to the Internet Retailer 2013 Top 500 Guide, Urban Outfitters has experienced a 65.2 percent compound annual growth rate in the last decade — putting it atop the rankings of online sales growth. Coming in second is the sports gear retailer Fanatics Inc. with a 62.3 percent annual growth rate. At No. 3 is apparel retailer Ann Inc. at 56.4 percent. Urban Outfitters also scored the biggest jump in Web sales of all the retailers that have been included in Internet Retailer’s annual rankings, growing by 9,000 percent from $7.3 million in 2003 to $663.3 million in 2012. You can compare that to Apple’s growth over the past decade, which Internet Retailer says went from $405.5 million in 2003 to $8.83 billion in 2012 — a 2,078 percent increase. About The … [Read more...] about Report: The Online Retailer With Highest Sales Growth In Last 10 Years Is? (Not Amazon)
That’s according to a new forecast from the National Retail Federation and its digital division, Shop.org. The estimates cover most traditional retail categories, but don’t include auto dealers, gas stations and restaurants. This year’s estimate for online sales is in line with what happened during the just-completed holiday season. The NRF says online retail grew 11.1 percent during November and December 2012. The overall outlook for all retail sales isn’t as bright. That 3.4 percent growth estimate is down from last year’s 4.2 percent estimate. The NRF blames things like the “fiscal cliff” debate in Washington and higher payroll taxes for making consumers less likely to spend on discretionary items. About The Author Matt McGee Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After … [Read more...] about Online Retails Rosy Outlook: NRF Expects 9-12 Percent Growth In 2013
The Commerce Department reports online sales grew 15.1 percent in 2016 and accounted for 8.1 percent of total retail sales for the year. Internet Retailer, which covered the Commerce Department’s report last week, noted that the Commerce Department’s retail sales data included items not normally bought online, such as fuel and automobile. Excluding fuel and car sales, Internet Retailer’s calculations showed e-commerce growth slightly higher at 15.6 percent, with online retail sales representing 11.7 percent of total retail sales versus the 8.1 percent reported by the Commerce Department. “U.S. online retail sales grew faster in 2016 than they have in the past three years,” reports Internet Retailer. Internet Retailer says total retail sales – factoring out fuel, automobiles, restaurant sales and bar sales from the Commerce Department’s report – reached $3.375 trillion in 2016 – up 3.9 percent from 2015’s total retail sales. … [Read more...] about E-commerce accounted for 11.7% of total retail sales in 2016, up 15.6% over 2015
It’s that time of year again: Consumers are headed to the beach while retailers are starting to dream of winter wonderlands — and windfalls. Most retail experts are waiting until the end of the back-to-school rush to make their official predictions for this holiday season. But no matter what they say come September, now is the time to begin preparing for a jolly Q4. Here’s a broad list to get started: Spotlight For 2015 If you haven’t already, this should be the year you finally decide it’s time to invest in mobile and video marketing. While you’re at it, you should also consider this year’s most exciting beta tests. Mobile: According to Custora, 26% of e-commerce sales came from mobile devices between Thanksgiving and Cyber Monday, which was up from 20% during the same period in the previous year. And don’t forget that Google recently started penalizing sites that aren’t mobile-friendly. At this point, all retailers should consider … [Read more...] about The Essential 2015 Holiday Checklist For Online Retailers
In 2004, our family business came off the tracks. Sales growth stopped. Overhead skyrocketed. We took a hard look at how we sold online, and made one simple, but substantial change. The result was an extra $10,354,767 in additional sales above our normal growth. How? In this column, I’m going to show you. We created compelling content which drove traffic and established our expertise, while building trust which substantially increased our conversion rate. Howdy! (Yes, I do speak with a southern drawl…) My name is Rob Snell. Thanks to the folks at Search Engine Land for giving me the opportunity to hop up on a soapbox and talk about my favorite subject: search engine optimization for online stores. I grew up in retail, have been selling online since 1997, and spend way too much of my time thinking, writing, and speaking about this stuff! My writing for Retail Smarts will focus on how to get more high-quality converting organic search engine traffic to your online store by … [Read more...] about Need a $10,354,767 Sales Bump?
I’ve been an evangelist for the Yahoo Store platform since 1997, and I’ve gotten a reputation for being a troubleshooter when a store is on fire. I love the idea of being the online Red Adair parachuting in to cap that oil well fire and save the day! This time of year, I get one or two retailers a week calling or emailing me, sometimes totally freaking out because their sales are way off. Usually it’s about 6-8 weeks after some event when they realize that this major drop in orders wasn’t a fluke. Now with the reality of the second Panda update setting in, my phone is ringing off the hook. In today’s column, I’m going to give you a framework to diagnose sudden unexpected revenue drops. I’ll show you how I use analytics to quickly isolate the source of the problem. I’ll reveal several of my mistakes and examples of mistakes I’ve seen retailers and developers make and how we fixed them. First & Foremost, Don’t Panic! It may … [Read more...] about So Your Sales Just Dropped By 60%, Now What?
For a year that started with fears of a 10% unemployment rate, things seemed to end on an up note. The economy seemed to improve, digital marketing rebounded nicely after a few shaky years (roughly 15% growth according to comScore), and heck, Bing managed to not go bankrupt and even gained a point or two of marketshare – all-in-all, 2011 shaped up to be an alright for many retailers. Unfortunately, the early projections for 2012 don’t look quite as rosy. Just this week, the National Retail Federation released its numbers projecting U.S. retail sales should rise 3.4 percent this year, down from an increase of 4.7 percent in 2011. Given the terrible economy of the last few years, any growth is good growth, but slowing retail demand makes all of our jobs harder. But this is by no means a death sentence for 2012, and by focusing in three key areas – evaluation, improvement, and testing – we can not only survive, but grow our business in the coming year. Take The … [Read more...] about 3 Keys To Online Retail In 2012: Doing More With Less
Ever since the Hummingbird update, there has been a ton of Internet buzz about entity search. What is entity search? How does it work? And what exactly is an “entity”? However, the topic of entity search as it relates to e-commerce and Google Shopping has been neglected. Everything you have learned to date about entity search, semantic search and the semantic Web also applies to e-commerce. The big difference in the shopping vertical compared to other search verticals is that all entities searched for are of the same type. Every product in Google is, in fact, an entity of type “product.” It should therefore be treated and optimized as such. Although there are other search verticals in which all entities searched for of the same type (recipes, patents, images, maps, etc.), there is one key differentiator in e-commerce. In e-commerce, there is a unique global identifier that is leveraged across all major comparison shopping engines and search engines: namely, a … [Read more...] about How Online Retailers Can Leverage Unique Identifiers & Structured Data
Before I get into what a Sales SEO Strategy is and how it is best used, let’s talk about holidays and sales. With Black Friday and Cyber Monday past and the holiday season here, it is the perfect time to think about post-sales. What are you going to do with all the landing pages you created for 2016’s Black Friday and the holiday sales? Are you going to let these pages die or just be removed? What about all the effort and momentum you built over the past few months for these pages? Is it all going to waste? The answer is no. It’s not going to be a waste — not with a Sales SEO Strategy. This year, I saw a 20% average increase in organic traffic and a 40% increase in organic revenue year over year for Black Friday alone among my clients. This growth is not something you want to lose. So instead of turning off the SEO car till next year’s Black Friday preparations, just stop, put it in park, and let the engine go idle. Sales SEO Strategy Sales SEO Strategy is … [Read more...] about Sales SEO Strategy for More Traction