Where did the buyer travel on the way to your site? Was exposure to a display ad the first contact, or did she click on a link from a news website? Or did she find your business listed on a search engine? Or was your business the subject of a social media conversation? Furthermore, what device is she using? And did she move over to another device before ordering? … [Read more...] about Transform Your Thinking To Address Mounting Challenges In Your Online Business
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Rachel Lindteigen is the Senior Director, SEO for PM Digital. She leads the team in Scottsdale, AZ. Rachel has over twenty years of content writing, editing and strategy development and ten years of digital marketing experience. She works with many top ecommerce retailers and crafts both local and national level SEO strategies. Rachel has a bachelor’s degree in broadcast journalism from the Walter Cronkite School for Journalism and Telecommunications at Arizona State University and an MBA in Marketing. … [Read more...] about Black Friday Is NEXT Week. Is Your Local Business Ready?
If you’re going to offer specials for Black Friday or Cyber Monday, make notes on the dates. (You don’t have to know what your promotion will be just yet — you can simply set a placeholder for now). If you’re going to be open additional hours right before the holiday, mark that down. … [Read more...] about Holiday Search Planning For Local Businesses In 5 Easy Steps
In short, there’s little a business can do to achieve landmark icon status within Google Maps, other than to follow the local search best-practices that many of us have outlined for achieving best chance for rankings within local results. If you have not done so already, be sure to claim your business within Google’s Local Business Center (LBC), and be sure to add appropriate business category names for yourself (stands to reason that a business not properly identified as a restaurant/hotel/entertainment business could rapidly achieve landmark icon status merely by inputting their category in the LBC). Also, be sure those category names are reflected on your website, and list your years in business on your “about” page or homepage. … [Read more...] about Can Your Business Achieve Landmark Status In Google Maps?
From the business’s perspective, being listed under multiple categories is not a big problem. L&G Drain Cleaning probably would not mind being listed under the “Pizza” category in addition to his real categories . While he may get a few irrelevant calls, he probably would not mind getting the free advertising. … [Read more...] about How Many Categories Should A Local Business Have?