Businesses are losing customers and sales because of the widening gap between them and their customers. This is the result of poor understanding and insight about their market — their prospects and their individual needs. Digital analysts can help close this gap by collecting and analyzing audience data and piecing it together to get a sense of the larger picture. … [Read more...] about Transform Your Thinking To Address Mounting Challenges In Your Online Business
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Rachel Lindteigen is the Senior Director, SEO for PM Digital. She leads the team in Scottsdale, AZ. Rachel has over twenty years of content writing, editing and strategy development and ten years of digital marketing experience. She works with many top ecommerce retailers and crafts both local and national level SEO strategies. Rachel has a bachelor’s degree in broadcast journalism from the Walter Cronkite School for Journalism and Telecommunications at Arizona State University and an MBA in Marketing. … [Read more...] about Black Friday Is NEXT Week. Is Your Local Business Ready?
Step 4: Optimize Your Social Profiles And Reviews/Ratings Yes, you probably already have a Yelp Business Page (if not, sign up now), but how optimized is your profile? Do you have information about your business, website, or photos of your store? If not, you’ll want to add those things so that your profile is more engaging. … [Read more...] about Holiday Search Planning For Local Businesses In 5 Easy Steps
Related Wikipedia page. Quite a few landmarks are associated with their Wikipedia pages within Google Maps, so if your business is notable enough to merit inclusion in Wikipedia, then you may have more of a chance of getting landmark treatment. If you think this is a stretch, the Google LatLong blog even mentions linkage to the Wikipedia articles in its post announcing the landmark icon treatment. Take note, however! Wikipedia has moderately strict guidelines for whether a subject is sufficiently “notable” or not to be included in the online encyclopedia, so do not add an article about yourself or your business willy-nilly to the site—instead, ask a well-experienced Wikipedian if they would consider adding an article about you. … [Read more...] about Can Your Business Achieve Landmark Status In Google Maps?
From the consumer’s perspective, mis-categorization can be a cause for frustration – no one likes finding plumbers after running a search for “Pizza.” And this, by extension, becomes a problem for the local search sites. Search engines and, to a lesser degree, Internet Yellow Pages, are gradually replacing the categories model with a keyword-based model, but like any hundred year old tradition, it’s a habit that is hard to break. … [Read more...] about How Many Categories Should A Local Business Have?