As consumers continue to embrace new technologies, the way they interact with businesses has evolved. The lines between the “online” and “offline” worlds have blurred as mobile devices have made 24/7 internet access possible. And the path to purchase is no longer linear, as consumers increasingly utilize multiple devices to research (and purchase) products or services. … [Read more...] about Transform Your Thinking To Address Mounting Challenges In Your Online Business
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Try to make it easier for them. Have extra staff in store to help them; if the weather is cold where you are, consider offering warm beverages like coffee or cocoa in your store. If you provide a great experience online and offline, you’ll be more likely to build loyal customers that want to come back again next year. It’s easier to keep a customer happy than to find new ones all the time. … [Read more...] about Black Friday Is NEXT Week. Is Your Local Business Ready?
If you’re going to offer specials for Black Friday or Cyber Monday, make notes on the dates. (You don’t have to know what your promotion will be just yet — you can simply set a placeholder for now). If you’re going to be open additional hours right before the holiday, mark that down. … [Read more...] about Holiday Search Planning For Local Businesses In 5 Easy Steps
Related Wikipedia page. Quite a few landmarks are associated with their Wikipedia pages within Google Maps, so if your business is notable enough to merit inclusion in Wikipedia, then you may have more of a chance of getting landmark treatment. If you think this is a stretch, the Google LatLong blog even mentions linkage to the Wikipedia articles in its post announcing the landmark icon treatment. Take note, however! Wikipedia has moderately strict guidelines for whether a subject is sufficiently “notable” or not to be included in the online encyclopedia, so do not add an article about yourself or your business willy-nilly to the site—instead, ask a well-experienced Wikipedian if they would consider adding an article about you. … [Read more...] about Can Your Business Achieve Landmark Status In Google Maps?
From the consumer’s perspective, mis-categorization can be a cause for frustration – no one likes finding plumbers after running a search for “Pizza.” And this, by extension, becomes a problem for the local search sites. Search engines and, to a lesser degree, Internet Yellow Pages, are gradually replacing the categories model with a keyword-based model, but like any hundred year old tradition, it’s a habit that is hard to break. … [Read more...] about How Many Categories Should A Local Business Have?