Where did the buyer travel on the way to your site? Was exposure to a display ad the first contact, or did she click on a link from a news website? Or did she find your business listed on a search engine? Or was your business the subject of a social media conversation? Furthermore, what device is she using? And did she move over to another device before ordering? … [Read more...] about Transform Your Thinking To Address Mounting Challenges In Your Online Business
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Create An Optimized Page For Gift Cards. If you offer gift cards or gift certificates in store, are you able to sell them online? If so, have you created a page for your gift cards or e-gift cards? Some shoppers, especially the last minute ones who haven’t started yet, may be looking for a very simple gift like this. Send reminders about gift cards via email and social media; have the page visible on your website. Some holiday weekend shoppers won’t want to go near a store but would love to buy their gift cards online. Consider an incentive offer for the buyer, perhaps a small percentage off. You’re more likely to end up with two sales this way. … [Read more...] about Black Friday Is NEXT Week. Is Your Local Business Ready?
If you’re going to run the free gift wrap or discount coupon offers mentioned earlier, then decide on specific dates for those promotions. If you’re going to host a coat donation, then choose a set time period to hold the event. Enter all this information on your marketing calendar. … [Read more...] about Holiday Search Planning For Local Businesses In 5 Easy Steps
This density limitation combines with category—if you’re an automotive shop squeezed between a hotel and a restaurant, their names will be displayed on the map first, and there won’t be room left to display yours. Further, Google appears to have set a limit on how many businesses may be displayed by default in an area and according to zoom level, since they don’t display all business names, even when there may be room to do so. They want to keep some happy medium in map legibility, so they appear to have set limits to keep the interface from appearing too busy. … [Read more...] about Can Your Business Achieve Landmark Status In Google Maps?
From the business’s perspective, being listed under multiple categories is not a big problem. L&G Drain Cleaning probably would not mind being listed under the “Pizza” category in addition to his real categories . While he may get a few irrelevant calls, he probably would not mind getting the free advertising. … [Read more...] about How Many Categories Should A Local Business Have?