If you’re showing your ETHIC, you will be in good faith When you’re in good faith, you will always be supported by your team It doesn’t matter if you’re an associate, manager, or a director – we all need help sometimes. The key is being proactive and looping someone in as soon as you realize that you are, or might be, under water. I can’t stress this enough: it’s never too late to ask for help. … [Read more...] about 5 Things I Learned as a New SEO Account Manager
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2. Excluding Existing Customers If there is an expensive, non-brand keyword that you specifically want to target for new customers, you can exclude existing customers. This is similar to remarketing lists for search ads, but now it is not just tied to the Google cookie pool. It is also connected to your email list. … [Read more...] about How to Use Google’s New Customer Match Feature
Paid Inclusion In The Vertical Space It’s important to note that paid inclusion is not happening in Google’s main web search results. At the time Google fought against paid inclusion, that was largely where it was happening. Since then, paid inclusion has moved into the province of smaller specialty search engines, where it remains common. Other search engines in vertical spaces, like Kayak.com and Mint.com, include data from companies with which they have financial relationships. Even Bing does this. … [Read more...] about Google “Comparison” Units Get New Look; Change Highlights Paid Inclusion In Some Vertical Search Areas
Now Jason Calacanis sees Facebook as evil, which is why he wants people to pull away. I’m also disturbed by the company’s continued “two steps forward, one step back” approach in making people less private. But, I’m not to the point of declaring a boycott. I don’t think publishing my content there is helping the service, and pulling it won’t hurt it. To me, Facebook’s main “content” remains the connection between friends. If users pull themselves off Facebook, out of concern, the publishers will follow. … [Read more...] about Why I’m Not Deleting My Facebook Account (Yet)
People are unpredictable: There will always be those random “Why would someone search for that?” search queries. No amount of optimization can prevent all of those impressions or clicks. But, you can limit them. Tests don’t always work out: Like I just said, no one bats a thousand, so if you are regularly testing new keywords and ads (a very good idea), sometimes your new ideas just won’t pan out. That’s okay, provided you are learning something from your tests. … [Read more...] about Slim Down Your AdWords Account: Get Fit for the New Year!