Again, our Google Tackles Its “UI Jazz” Problem, Tests Streamlining Search Options Feature article from November has a detailed tour of the new UI. Aside from what I’ve noted above, there’s very little difference between what I see now and what came out then. … [Read more...] about Yes, More Are Seeing A New Google Look-And-Feel
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It’s important to stress that Google has been impressive in its awareness of such issues, and in its willingness to experiment and to roll out new features that actually work in the real world and do emanate from principles like radical simplicity and from asking bold “what if” questions. Google knew classic content targeting was suboptimal, and asked: “What if we made it very advertiser friendly and priced every click in part based on the likelihood of that ad making money for that particular advertiser? It will be a self-learning system, and we’ll call it Smart Pricing.” Google actually did this – they pulled it off, and it worked pretty well. But due to circumstances, it just wasn’t the type of fundamental reorientation advertisers really needed, though it did markedly improve their economics. It turned out to be a brilliant technical solution grafted onto a flawed network. It also directly contradicted the principles of transparency … [Read more...] about Why New Google Won’t Be Like New Coke
Free for merchants and consumers. Merchants must maintain quick shipping on all orders. Google may provide a one-day shipping service for a low fee sometime in the future. Google Trusted Stores must have on-time shipping of >90% and a cancellation rate of Consumers can check performance metrics for all participating merchants on their websites. Clearly highlighted badge on merchant website. Fully integrated with Google.com searches. Consumers can see Trusted Store badge on ads and in Google Shopping results. … [Read more...] about A Crash Course in the New Google Trusted Stores Program
LG Google TV’s most attractive feature is its ease of use, thanks to the combination of its Android-based user interface and the Magic Remote Qwerty designed by LG. LG Google TV’s user interface and main screen have been designed for convenient browsing and content selection. Multi-tasking is also possible, as the search, social networking and TV functions can be run simultaneously. The user interface can be accessed using the Magic Remote Qwerty which combines the user-friendly benefits of LG’s Magic Remote with a QWERTY keyboard. … [Read more...] about Will The New Google TV Partners Be Enough To Help The Platform?
TrueView for Reach: bringing the simplicity of impression-based buying to YouTube – this is ideal for driving awareness to a broad customer set. TrueView for Action: optimised for driving website conversions, TrueView for Action will see video advertising paired with a prominent call to action linking direct to your website. We will also see Form Ads coming later in the year for lead generation goals. Maximise Lift Bidding: will leverage machine learning to help reach people who are more likely to consider your brand after seeing an ad. Supercharge your ad copy Machine learning was the main talking point of the search ads section. Google’s push towards machine learning has been apparent over the last year, with increased smart bidding and optimisation already available. Google are now extending this to ad copy, with the help of responsive search ads. … [Read more...] about Highlights from Google Marketing Innovations keynote