Tip: When doing this kind of keyword/SERP analysis, use Search Incognito so that Google doesn’t use your own search history when displaying results. To open an Incognito tab in Chrome, click the three little vertical dots to the the right of the browser bar. You can also use the Search Incognito search engine. … [Read more...] about 3 ways to use search query data from Google Search Console
Open new incognito tab
Security: Dull area to talk about but most important to users. Bad guys don’t have to work hard to find exploits. Users don’t update their browsers frequently. So bad guys can wait for exploits to be found, then still hit users who don’t update. “We’re working to solve that problem.” Building many layers of security. Three things. First, auto updates, which they do. Second, sandboxing, in case bad code or malware gets in browser, it’s contained in the browser and cannot escape, not even to Wikileaks (OK, he didn’t say the Wikileaks part). … [Read more...] about The Google Chrome OS Notebook Launch Event
Chrome is impressive in many respects and it is differentiated enough (in total) that it may take usage from Firefox and/or Safari. It’s unlikely that the bulk of mainstream IE users are going to quickly adopt Chrome however. Firefox users, by contrast, tend more to fit the the tech-savvy, early adopter profile. And Chrome is pretty clearly a power-users’ tool. … [Read more...] about How Bright Is The Outlook For Chrome?
An experiment: Linking to your site within GMB One thing I've kind of highlighted here is when you link to a website inside your Google My Business listing, there's often a debate. Should I link to my homepage, or should I link to my location page if I've got three or four or five offices? We did an experiment to see what happens when we switch a client's Google My Business listing from their location page to their homepage, and we've pretty much almost always seen a positive impact by switching to the homepage, even if that homepage is not relevant at all. … [Read more...] about How Does the Local Algorithm Work?