At the end of the day, you’re just diving, not surfing Seth Godin released a blog a while back that called for readers to assess whether they’re diving (doing the same thing you already know, but under more pressure) or surfing (taking on a new high-stakes challenge with potential consequences if you fail). When managing projects, almost all of what you’re doing is diving. Whether it’s in 6 feet of water or 60 feet of water, all that changes is the pressure – don’t let that be the death of you. … [Read more...] about 5 Things I Learned as a New SEO Account Manager
Opening new checking account
4. Create Look-Alike Models to Find Similar Customers Have a group of consumers that are your top tier, most profitable, and most loyal? Custom Match is a perfect way to create a cohort of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues. … [Read more...] about How to Use Google’s New Customer Match Feature
There are also paid listings, the listing powered by AdWords, where advertisers bid against each other to appear above or to the right of the organic listings. Because these ads grew out of advertisers trying to gain prominent placement, they’ve historically been called “paid placement” ads, even though with Google, advertisers can’t guarantee that their ads will rank well for any particular term, even if they’re willing to pay the most. An ad algorithm takes payment along with overall relevancy into account. … [Read more...] about Google “Comparison” Units Get New Look; Change Highlights Paid Inclusion In Some Vertical Search Areas
I dearly hope Facebook will get its act together. I don’t want to have to ensure I’m constantly logged out of Facebook to protect myself from whatever it might decide to share next. I don’t want to have to research what various settings do or control, especially when some new “feature” has been added. It’s that type of hassle that makes me want to join the ranks of others who’ve been public about leaving Facebook: … [Read more...] about Why I’m Not Deleting My Facebook Account (Yet)
People are unpredictable: There will always be those random “Why would someone search for that?” search queries. No amount of optimization can prevent all of those impressions or clicks. But, you can limit them. Tests don’t always work out: Like I just said, no one bats a thousand, so if you are regularly testing new keywords and ads (a very good idea), sometimes your new ideas just won’t pan out. That’s okay, provided you are learning something from your tests. … [Read more...] about Slim Down Your AdWords Account: Get Fit for the New Year!