Conclusion These are just a few of the ways Google recommends to improve web page performance and that it utilizes in AMP to speed up the mobile web experience. Much of the “how” is rather technical, and you should consult with your web developer to execute your strategy to speed up your site. He or she will likely have additional solutions to suggest. … [Read more...] about 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search
Opinions and observations
Businesses that fall into the above profile need help in adopting digital media strategies to sustain long-term viability and growth. Failure to do so will result in declining market share and reach. Only 25 percent of businesses in this segment are mobile-ready, despite the fact that most Americans use mobile devices to search for local businesses and services, and not having a mobile site hurts other marketing strategies like local search and SEO. Agencies and marketing service providers must help SMBs understand how digital marketing strategies overlap and impact one another. … [Read more...] about 5 Observations From Local Search & Marketing Practices That Reveal Opportunities For Improvement
Variation in performance between Expanded Text Ads and standard ads can look quite different depending on if you’re looking at “top” or “other.” One travel client found that CTR on Expanded Text Ads was 32 percent higher when appearing in the banner but only 10 percent higher when appearing at the bottom of the page. Some clients have even seen worse CTR from Expanded Text Ads, which is a real surprise — not dramatically worse, but it’s still worth bearing in mind that they may not necessarily have a positive impact on your account. … [Read more...] about Are they living up to the hype?
Expanded text ads (ETAs) in AdWords are here, and we’ve had some real success with them thus far. In this article, I’ll talk about what we’ve seen in testing and what is working for us with ETAs. I’ll also cover some pointers on elements you can include to make ads more effective and compelling to online searchers. … [Read more...] about Expanded text ads that kick butt
PLAs are generated using advertisers’ product feeds, which consist of information such as product title, color and price. Succeeding with PLAs requires that advertisers populate feeds with all of the information required by Google, as well as optimize fields such as item title and description to display relevance for search queries that each product might show for. … [Read more...] about Three of the most important data segmentations for any Google paid search analysis