Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine. … [Read more...] about Nielsen’s ‘Digital in TV Ratings’ wins MRC accreditation
Opt online tv
With the EU applying increasing pressure around the right to be forgotten, I think we’ll probably see more laws enacted that limit what and how items will be suggested in conjunction with the names of businesses and individuals. It would be great if the search engines would dial this back more in some way, or perhaps allow those with distinctive names to opt out of the treatment, perhaps. … [Read more...] about Using Autocomplete To Hijack Local Search Results & Improve Online Reputation
Recently we described an idea called the database of affinity: A catalogue of people’s tastes and preferences collected by observing their social behaviors on sites like Facebook and Twitter. Why are we so excited about this idea? Because if Facebook or Twitter or some other company can effectively harness the data from all the likes and shares and votes and reviews they record, they could bring untold rigor, discipline, and success to brand advertising. … [Read more...] about If Online Ad Targeting Works, Does More Targeting Work Better?
In many ways the “connected TV” market is analogous to mobile. Several years ago very few people got the internet or even some stripped-down version of it on their phones. There was also very little demand for it as well. Today, millions of people access the internet on their mobile devices — roughly 70 million people in the US today. That growth is the result of smartphone price competition and improved user experiences led by the iPhone and later Android. … [Read more...] about Will Google TV Soar Or Sink?
Time– to seed the market, to engage with people, and time to wait for traceable results. Resources – people at the company who truly have specialized product knowledge to participate in engaging people. Creativity – compelling content that breaks traditional boundaries can make or break a campaign. Risk Tolerance – paid search, when done well, will generate leads and opportunities, even if the ROI isn’t ideal. Social media marketing is betting on real product acceptance by real people, and then figuring out if the increased demand can be credited in a meaningful way to the social media campaign, or whether the demand generated came from the trade shows, print, TV, radio, outdoor, direct mail, and other traditional product launch vehicles. … [Read more...] about New B2B Product Introductions: Prioritize Your Online Tactics