The service uses Nielsen’s methodology, which includes census data, demographics and opt-in panels of users. The viewers across all devices are captured, but only if the programming seen online has the same content and commercials as the airing on broadcast or cable. … [Read more...] about Nielsen’s ‘Digital in TV Ratings’ wins MRC accreditation
Opt online tv
How Can Autocomplete Suggestions Impact A Business? As you might imagine, keyword combinations like [brandname scam], [brandname complaints], and [brandname lawsuit] can have a negative impact on a business’ reputation. Businesses that get bad press, receive a negative review, or have been the victim of a defamation campaign, can be dogged in autocomplete by terms that seem geared to reinforce anything negative about them — true or not. … [Read more...] about Using Autocomplete To Hijack Local Search Results & Improve Online Reputation
Recently we described an idea called the database of affinity: A catalogue of people’s tastes and preferences collected by observing their social behaviors on sites like Facebook and Twitter. Why are we so excited about this idea? Because if Facebook or Twitter or some other company can effectively harness the data from all the likes and shares and votes and reviews they record, they could bring untold rigor, discipline, and success to brand advertising. … [Read more...] about If Online Ad Targeting Works, Does More Targeting Work Better?
The specter of other failed or only modestly successful attempts to bring web and TV together are a cautionary narrative running in the background. For example, a range of articles have cited Microsoft’s largely unsuccessful “Web TV” (MSN TV) in particular but also Boxee and Apple’s “hobby,” Apple TV, among several others. The road to “connected TV” or “smart TV” is paved with dead set-top boxes. … [Read more...] about Will Google TV Soar Or Sink?
Time– to seed the market, to engage with people, and time to wait for traceable results. Resources – people at the company who truly have specialized product knowledge to participate in engaging people. Creativity – compelling content that breaks traditional boundaries can make or break a campaign. Risk Tolerance – paid search, when done well, will generate leads and opportunities, even if the ROI isn’t ideal. Social media marketing is betting on real product acceptance by real people, and then figuring out if the increased demand can be credited in a meaningful way to the social media campaign, or whether the demand generated came from the trade shows, print, TV, radio, outdoor, direct mail, and other traditional product launch vehicles. … [Read more...] about New B2B Product Introductions: Prioritize Your Online Tactics