What’s Important When it Comes to Voice Search? Digital marketers are all abuzz about voice search these days. It’s the newest hot topic in SEO, but many don’t understand what drives this form of search. More people than ever are using voice search to find the information they need on devices like smartphones and Google Home. It’s a convenient, hands-free way to search, but it poses new implications for marketers. To best strategize campaigns, you and your marketing staff will need to gain insight into what types of criteria are essential to rankings for this type of search. With its ever-increasing popularity, voice search is here to stay. Therefore, you’ll need to understand how this trending format can impact your best practices and bottom line. Marketers need to know how to best optimize their company’s site for voice search. The criteria differ from those of traditional SEO. Understanding the most important ranking factors for voice search will … [Read more...] about What are the Most Important Ranking Factors for Voice Search?
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While 2015 saw some significant and exciting new developments in search, marketers this year were seemingly less reactive and more proactive — a sign of a maturing industry. Rather than scrambling to adapt to the latest algorithm change or rushing to implement the newest trend, readers instead gravitated towards high-level thought pieces and detailed, tactical how-tos. This is evident in the fact that many of the most popular columns in 2015 were focused on getting the fundamentals right. Where do I get started with local SEO? How can I build links in an ethical manner to avoid penalties? What’s the best way to manage my AdWords campaigns? How do I optimize video content on YouTube? These are all questions that were addressed by our top columns on Search Engine Land this year. And despite 2015 arguably being the true “year of mobile” in search — we lived through Mobilegeddon and we saw mobile searches overtake desktop searches on Google — only one of … [Read more...] about Search Engine Land’s Top 10 Columns Of 2015
A recent case study by Tony Adam covered at Sphinn indicates that the use of the canonical tag for cross-domain redirecting may be more rapidly effective than 301 redirect.Historically one of the biggest problems that Web site owners face when moving onto different domains, or even changing directories, causing updated URLs for pages already ranked in search engines. SEO experts have long recommended the use of 301 redirects versus 302 style redirects, and then more recently Google launched the Canonical Tag which they created to be inclusive of the 301 "link-value-passing" functionality.We have performed testing of the canonical tag and have attained good results in removing unwanted duplicates from the search engine results. We have typically audited the rankings for updates, but have not set up a "speed test" like Tony's. The cross-domain use of this tag is not something we have a lot of experience with, but according to limited implementation, Tony's study, ands other reviews … [Read more...] about Maintaining Search Engine Rankings for Moved Pages – 301 vs. Canonical Study
One of the important factors in ranking high in search engine results is link popularity. It is not enough to just have the best website in the world - other sites have to point back to you. The thought is that if your site is good enough for others to link to you, then you must have a great site. How do I increase link popularity? Building link popularity is hard work. You've searched endlessly. You've sent every reciprocal link email you can think of. What else can you do? Surprisingly, writing articles on your topic can lead you to a wealth of link popularity. What are the benefits of writing articles? Think about it. If you write articles, you get to use them on your website and you build your website content. You can also submit your articles to other sites. With both methods you get a lot in return: You build your content. More is better when it comes to site content. You promote your website. With more keyword-rich text on more pages, you will increase the number of pages … [Read more...] about Improve Search Engine Ranking With Topical Articles
Adult words Definition: Certain words of an adult nature that are censored by some search engines. These phrases often cause a search engine to limit the inclusion of a web page to the adult area of the search engine. These pages are then excluded from the general search. Agent Definition: A piece of software, such as a browser or spider, that interprets the content on a web server and presents it to the user as a web page. Examples include Internet Explorer, Opera, Netscape and various search engine spiders. Examples: MS Internet Explorer, Netscape Navigator, Googlebot, Slurp, T-Rex Agent name delivery Definition: The act of presenting one set of content to search engine spiders based on the name of that spider and another set of content to human web users. This is done to present content that has been specifically optimized to rank well at each search engine while still presenting the same … [Read more...] about Search Engine Marketing Glossary