Rather than navigating multiple pages, you can tailor your website around encouraging your ideal customer journey in the construction phase: You plan how a visitor to your site is going to navigate your pages and craft a concise and valuable customer journey. This is just one example, but now that Google and Bing have increased the maximum file size for sitemaps, SEO experts and web designers have much more room to work with when it comes to developing robust, efficient, SEO-ready sitemaps. … [Read more...] about Sitemap Max File Size Limit Increased On Google and Bing
Adopt Conversational Keywords. Because voice searches are more casual and dialogue-based than traditional keyword searches, an effective keyword strategy for these searches must mimic a real-life conversation. To develop content that reflects live interaction, try to adapt the type of questions that customers pose about your business over the phone. Keep track of the specific questions and words used by customers in their interactions with your sales staff or customer service department, and use them to create longer, conversational search terms (known as “long-tail+ conversational keyword phrases”) that you can build into your company’s web pages. … [Read more...] about Are You Optimized for Voice Search? You Should Be!
Organize your sitemap into sub-sitemaps. This has the additional advantages of making sitemaps smaller and faster to process.Submit a separate sitemap for your videos (if applicable).Add your sitemap in robots.txt. I have explained before how to SEO your robots.txt and in addition to that, you can also add the location of your sitemap to help search engines find your sitemap file easier.Include only URLS that Google can access. If you have pages that are blocked by robots or are behind a password-protected area, do not include those pages in the sitemap.Make sure that your XML Sitemap includes the ‘last modification time’ field, a value that gives information to Google as to when a page was last modified. This is useful in cases where you want Google to re-index some pages of your website.Creating an XML Sitemap with Yoast SEO PluginOne of the nice features of Yoast SEO is the Sitemap functionality. … [Read more...] about How to Optimize your XML Sitemap for Maximum SEO
Remember to always create a sitemap for all websites. It’s the best chance your website has to grow in the rankings of SEO. By rising through the rankings, your site is optimizing the chances of higher traffic and a larger awareness of your brand. Having a sitemap is like having a roadmap; if you don’t know where you’re going, this will help you get there. Your customers and readers appreciate that assistance. … [Read more...] about Important Steps for Creating Your Sitemap
Sending Google duplicate URLs for the same landing page is asking for trouble. Why hand Google duplicate content on a silver plater? That is what you are doing when you are listing these URLs in a Sitemap file. If you have duplicate content on your site, and you don't block it from Google, then Google has a better shot of figuring it out based on crawling your site versus seeing it in a Sitemap file. … [Read more...] about Never List URLs With Session IDs In A Google Sitemap