share tweet share pin it e-mail share What does it actually mean when we say that Google uses Machine Learning algorithms? In our latest Unwrapping the Secrets of SEO, guest contributor Olaf Kopp explains what exactly this refers to and where neural networks are applied in Google Search. Webmasters and SEOs take heed: you’re key to helping provide Google’s algorithms with training data. This article is the last in my series on Machine Learning. The previous Unwrapping posts can be found here: Part 1: How Google Interprets Search Queries Part 2: It’s All Semantic For Google Search Part 3: How Does Google’s Knowledge Graph Work? Unwrapping the Secrets of SEO As discussed in the article, The Semantic Web (German), systems based on the innovations of Web 2.0, which make information identifiable, categorizable, measurable and sortable according to context, are the only way to get on top of the flood of information and … [Read more...] about Machine Learning’s Role in Google Search
Optimizing website for google search
May 17, 2018 by Kristien Matelski Search Engine Optimization Vizion Interactive Most businesses today depend on search-driven web traffic to succeed. Taking their cues from changing technology and shifts in consumer behavior in recent years, astute companies have begun to adapt their SEO strategies to leverage voice search technology. As more consumers use their smartphones, tablets, and voice assistants to acquire information and make purchases through voices search, companies who choose to rely solely on mobile SEO risk obsolescence in a rapidly evolving e-commerce landscape.Why Voice Search MattersIts Use is Increasing Among Consumersanalysts report that as of 2016, over 40% of adults in the United States performed daily voice-based searches, and instances of voice-searching increased by a multiple of 35 between 2008 and 2016. In 2017, Google announced that 20% of the search requests it fields are voice searches, and observers estimate that by 2020 at least half of all internet … [Read more...] about Are You Optimized for Voice Search? You Should Be!
By Sean Webmasters, SEO experts, and digital marketers are always looking for new and powerful SEO tools to make their jobs easier and help their clients reach more potential customers. There are a lot of tools out there, but some of them are not as good as others, and some require webmasters to pay a hefty fee to access. But there’s one powerful tool that’s both very helpful and totally free, but strangely not everyone uses it. I know because some of our clients now who have their own IT and digital marketing teams have never heard of it. It’s the Google Search Console (previously called Google Webmaster Tools), and it’s something every designer, SEO expert, and marketer needs to know about. This is an extensive guide to Google Search Console. What is Google Search Console? Google Search Console, or GSC for short, is a tool Google provides for free to help webmasters manage the search function on their website. It contains tools, reports, and other … [Read more...] about Google Search Console – The Ultimate Guide to Google’s Tool for SEO Experts
Jun 15, 2018 by Kristien Matelski Search Engine Optimization Vizion Interactive Google wants your website to succeed. The search engine powerhouse has proved this again and again with the incredible tools it offers businesses and website owners. One tool you shouldn’t pass up is Google Search Console. Google Search Console is the new name for the suite formerly known as Google Webmaster Tools (GWT). Google Search Console is a free webmaster console that generates a wealth of information about your website and its visitors. It lets you track metrics such as the number of site visitors, where they came from, what devices they’re using, and what pages they like the most. It also makes it easy to detect and repair issues with your site, submit a sitemap to Google, and more. If Google Search Console sounds like a tool that could benefit you, set up an account with the following steps. Start a Google Account First, if you don’t have a Google account, you’ll need … [Read more...] about How to Set Up Google Search Console in 5 Easy Steps
Jun 18, 2018 by Kristien Matelski Search Engine Optimization Vizion Interactive Search engine optimization (SEO) centers on Google. Google is by far the top search engine marketers should focus on, as it is where businesses get the bulk of their visitors. Google advanced search operators, or Google search modifiers, are the keys to unlocking this search engine’s true powers for a business. Learning the top 10 search operators can revolutionize how you conduct website research. Gain insights into new SEO opportunities, improve your rank on Google search results, and unleash your full potential with the right search operators. Cache Ever wonder what the “cache” option next to your search results in Google means? It’s an advanced search operator that SEO experts can use to discover the most recent cache of the website. Google’s browser cache contains information from the most recent collection the Google search bot took. The cache will look like the … [Read more...] about 10 Google Search Operators Every SEO Should Know