Structured Data as Human-Verified Training Data for Google’s Algorithm Another example of how Google is increasingly trying to operate independently from webmasters is the rel-authorship markup. To my mind, this markup had only one purpose for Google: the identification of patterns that are used for particular types of entities. The information and mark-ups were created or populated by people (primarily SEOs and webmasters) and were therefore verified training data that Google could feed into their Machine Learning algorithms to create model groups for authors according to these patterns. … [Read more...] about Machine Learning’s Role in Google Search
Optimizing website for google search
Adopt Conversational Keywords. Because voice searches are more casual and dialogue-based than traditional keyword searches, an effective keyword strategy for these searches must mimic a real-life conversation. To develop content that reflects live interaction, try to adapt the type of questions that customers pose about your business over the phone. Keep track of the specific questions and words used by customers in their interactions with your sales staff or customer service department, and use them to create longer, conversational search terms (known as “long-tail+ conversational keyword phrases”) that you can build into your company’s web pages. … [Read more...] about Are You Optimized for Voice Search? You Should Be!
Clicks per keyword – this lets you see how your keywords are ranking in searches so you can determine which keywords to work on. Impressions per keyword – this stat shows you how many times someone saw your keyword overall. If you have a lot of impressions but very few clicks, your page description or title may need to be rewritten. Click-through ratio – This is the click to impressions ratio. Search position – this stat tells you which page your keywords placed your search results. Queries – you can filter the report to show you specific information. Page filter – likewise, you can filter your website by URL to see how individual pages are performing. Countries – you can filter the results by country, too, to see how well your website is doing in individual countries. This is very helpful for global businesses. Devices – filter the results by tablet, mobile, or desktop to see how your site performs on each platform. Search Type – … [Read more...] about Google Search Console – The Ultimate Guide to Google’s Tool for SEO Experts
Verify the Site Is Yours: Non-HTML Options If you’d prefer to verify your website without using HTML code or files, Google has a few other methods you can use. The first is by signing into your domain name provider. Selecting this option from the “Verify this Property” page will bring you to a list of domain name providers. If you don’t see yours, select “Other” to create a DNS TXT reference or CNAME record for your provider. Simply sign into your domain provider and Google will verify your site this way. … [Read more...] about How to Set Up Google Search Console in 5 Easy Steps
Info Using the info: modifier will give you search results that provide information about the desired website, person, or company. The info: operator narrows search results down to only show information such as About Us sections, news stories, biographies, etc. about the desired search term instead of other content. For example, a search for info:Social Media Examiner will come up with the website, contact page, staff info, Wikipedia page, and Facebook page as the first five hits. The same search without the info: operator only comes up with the company’s website and social platforms. … [Read more...] about 10 Google Search Operators Every SEO Should Know