Structured Data as Human-Verified Training Data for Google’s Algorithm Another example of how Google is increasingly trying to operate independently from webmasters is the rel-authorship markup. To my mind, this markup had only one purpose for Google: the identification of patterns that are used for particular types of entities. The information and mark-ups were created or populated by people (primarily SEOs and webmasters) and were therefore verified training data that Google could feed into their Machine Learning algorithms to create model groups for authors according to these patterns. … [Read more...] about Machine Learning’s Role in Google Search
Optimizing website for google search
Keep Up on Developments in Voice Search Optimization. Although voice search data is not presently included in Search Console reports, Google has signaled in the past that it may begin to report voice search and keyboard search queries separately, much like how desktop and mobile search data are tracked. The availability of this data would streamline a company’s ability to identify the voice search queries driving traffic to its site and adapt its content accordingly. To this point, the long-tail+ conversational keywords used in voice search occur in such low volumes that Google excludes them from the Search Console. Google has yet to reveal how it will address this problem, but watch for developments in this area.SEO Services and contact us today! … [Read more...] about Are You Optimized for Voice Search? You Should Be!
PageSpeed – no one likes a webpage that doesn’t load quickly. Google My Business – if you’re not listed here, customers may not be finding your business online. Structured Data Testing Tool and Markup Helper – essential to making sure your structured data is optimized. Webmaster Academy – a great tool for anyone who wants to learn about SEO. Aaaaaaaaaaand… that’s it! … [Read more...] about Google Search Console – The Ultimate Guide to Google’s Tool for SEO Experts
You also have the option to verify your site using an HTML file uploaded to your website’s root directory. Find the “HTML file upload” verification option under recommended or alternate methods on the Search Console. Select it and Google will ask you to download an HTML file. Then, upload the file to the location Google specifies. Do not alter the content of the file or its name. Return to Search Console and press “Verify.” Google will look for the file on your site. Again, do not remove the file afterward or you’ll lose verification. … [Read more...] about How to Set Up Google Search Console in 5 Easy Steps
Allintext The “allintext” search operator works like this: add “allintext:” before your Google search. For example, a search for allintext: social media marketing would search body text for every individual term. In other words, the operator will help you learn whether all the terms after “allintext:” appear in the text of a page. Although the allintext: operator isn’t 100 percent accurate because it won’t look for text that appears close together, it’s a beneficial tool if you’re looking to see if the words in a phrase appear on your website, a competitor’s, or elsewhere. … [Read more...] about 10 Google Search Operators Every SEO Should Know