This is also apparent in the Knowledge Vault project. The Knowledge Vault was unveiled by Google in 2014 as an inactive development project that was supposed to make use of web crawling, Machine Learning, structured and unstructured data, to build up the largest knowledge database in the world. In addition, there is to date no information on whether and how far Google already actively uses this database. But I hypothesize that the Knowledge Graph already obtains information from the Knowledge Vault. More on this can be found in the article, Google “Knowledge Vault” To Power Future Of Search. … [Read more...] about Machine Learning’s Role in Google Search
Optimizing website for google search
Build Conversational Keywords into Your FAQ Pages. Increase the frequency with which your company appears in voice search results and the chances your site will appear in a Google ‘Featured Snippet’ by using long-tail+ conversational keyword phrases to respond to questions you commonly receive from customers. Frame the questions in the natural language used by customers, and group related questions on the same page. To maximize your presence in voice search results, include detailed and specific customer inquiries and provide brief and clear responses to each one. … [Read more...] about Are You Optimized for Voice Search? You Should Be!
When Google was last on your website. Any server errors from your site. Any soft 404 returns (when the server didn’t provide a 404 page even though the URL doesn’t exist). URLs that go to a page that doesn’t exist. URLs that redirected to a page that was irrelevant. URLs that are blocked. Fixing these issues can give your SEO a boost. … [Read more...] about Google Search Console – The Ultimate Guide to Google’s Tool for SEO Experts
Select “Manage Property” from the main Search Console dashboard. Select your website (it should say “Not Verified” next to it), then press “Verify this Property.” Google will list the methods it recommends. If “HTML tag” doesn’t appear here, check in the “Alternate methods” tab. Google will give you the HTML code you’ll need to add, save, and publish to your website’s homepage for verification. Revisit the Search Console dashboard and press “Verify” next to your website. Google will then check for the verification HTML code. Do not remove the code from your homepage after verification, or this will make your site unverified. … [Read more...] about How to Set Up Google Search Console in 5 Easy Steps
Allintitle Looking for a fast and easy way to enhance your site’s blog content? Outshine your competitors’ blogs on the same or similar topics using the allintitle: Google search modifier. Place “allintitle:” before your search topic or phrase and read what others have already written about that topic. Then, craft your content to beat what’s already out there. The allintitle: operator is a great way to make sure your content is totally unique, as well as offering added value compared to what your competitors are publishing. … [Read more...] about 10 Google Search Operators Every SEO Should Know