This is also apparent in the Knowledge Vault project. The Knowledge Vault was unveiled by Google in 2014 as an inactive development project that was supposed to make use of web crawling, Machine Learning, structured and unstructured data, to build up the largest knowledge database in the world. In addition, there is to date no information on whether and how far Google already actively uses this database. But I hypothesize that the Knowledge Graph already obtains information from the Knowledge Vault. More on this can be found in the article, Google “Knowledge Vault” To Power Future Of Search. … [Read more...] about Machine Learning’s Role in Google Search
Optimizing website for google search
Adopt Conversational Keywords. Because voice searches are more casual and dialogue-based than traditional keyword searches, an effective keyword strategy for these searches must mimic a real-life conversation. To develop content that reflects live interaction, try to adapt the type of questions that customers pose about your business over the phone. Keep track of the specific questions and words used by customers in their interactions with your sales staff or customer service department, and use them to create longer, conversational search terms (known as “long-tail+ conversational keyword phrases”) that you can build into your company’s web pages. … [Read more...] about Are You Optimized for Voice Search? You Should Be!
When Google was last on your website. Any server errors from your site. Any soft 404 returns (when the server didn’t provide a 404 page even though the URL doesn’t exist). URLs that go to a page that doesn’t exist. URLs that redirected to a page that was irrelevant. URLs that are blocked. Fixing these issues can give your SEO a boost. … [Read more...] about Google Search Console – The Ultimate Guide to Google’s Tool for SEO Experts
Start Using Google Search Console Now you’re ready to start using your Google Webmaster console. First, create a sitemap and submit it. The Search Console tool has everything you need to easily create your sitemap. Go to the Search Console dashboard and find the “Crawl” option. Click this dropdown menu and then select “Sitemaps.” Press the red “Add/Test Sitemaps” button and enter “systems/feeds/sitemap” in the box provided. This will submit your sitemap to the console. Note: if you have WordPress, the Google XML sitemaps plugin will build your sitemap for you. … [Read more...] about How to Set Up Google Search Console in 5 Easy Steps
Intext The intext: Google search modifier is similar to allintext: except it is more global. This operator lets you search for terms anywhere on a webpage, not just its body content. Putting “intext:” before a search word or phrase will show you where it pops up on a site’s title, URL, meta description, tags, body content, and elsewhere. The intext: Google operator is handy if you’re researching how the search engine is categorizing others’ on-page SEO efforts, in order to inform how you’ll handle your own. … [Read more...] about 10 Google Search Operators Every SEO Should Know