Reputation management is a lot like the airbag in your vehicle — you hope you’ll never need it, and if you do, you’ll be thankful you have it and pray that it works in time to minimize damage.This is an often misunderstood facet of digital marketing because the fact that someone needs to change what shows up in the search results for either their personal or business brand doesn’t always mean that they are unethical, dishonest, or trying to hide something.More often than not, it’s a single upset customer, or in some cases, even a shady competitor causing a problem. Unfortunately, either case can result in tremendous loss of revenue and opportunity.In other words, it’s an essential part of modern digital marketing.Act Before a Problem ArisesBecause it relies on SEO, reputation management tends not to be a fast process. That’s why it’s critical to be proactive.If you can take over the first page, or better yet, the first few pages of the … [Read more...] about 7 Ways to Improve Your Brand Perception with Reputation Management
Oracle bpel process manager
The vast impact of digital marketing agencies can be felt on all corners of the web.Whether in the depths of obscure websites or on the front pages of giants like Reddit and Amazon, purpose-built campaigns executed by digital marketers are found everywhere.The average person who sees your banner ad or Google Ads placement doesn’t think of the process behind it, but we digital marketers know differently.We know that everything we do requires coordination between departments, communication with clients, the juggling of dozens of priorities, and a whole lot of coffee.With so much to manage all at once, how can you not only keep your team organized but also continue to scale your agency and trend upwards?You need a project management tool that suits your agency.Using the right project management platform can help ensure your team doesn’t get sidetracked while continuing to knock their goals and tasks out of the park.Wondering what options are available to you? Read on to find … [Read more...] about 8 Project Management Tools for Scaling a Digital Marketing Agency
By Abigail Matchett / September 13, 2018 Analytics Google Analytics Google Tag Manager Data quality issues can plague a Google Analytics account, making analysis difficult, time-consuming, or at its worst, leading to incorrect conclusions. There are many ways to affect the data that you collect and use in Google Analytics, and with recent improvements to Google Tag Manager, it’s even easier to have clean, readable data. For each data challenge, you can typically address the problem either on the “sending” side or on the “reporting” side, with generally the same final result. Which one you choose is often a question of internal team dynamics – who has the technical know-how, the right access, and the time and focus to address these problems. Why Should We Format & Filter? Let’s take a step back to talk about why scrubbing, formatting, and filtering our data is so important in the first place. Reason #1: Data Consistency Data consistency … [Read more...] about Cleaning Your Data with Google Tag Manager and Google Analytics
By Kristina Jan / September 6, 2018 Google Analytics 360 Google Tag Manager Some tools are in the spotlight more frequently than others; we love talking about Google Analytics 360 and its benefits but we haven’t spent as much time profiling the differentiators of other 360 products, like Google Tag Manager 360. In the Google Marketing Platform, Google Tag Manager is the worker tool: behind-the-scenes and technical and too often overlooked. The benefits of GTM 360 go hand-in-hand with the enterprise processes and people needed to support a scalable tagging solution across many teams and/or sites. Before we get into GTM 360’s specific differentiators, let’s review Greg’s post 10 reasons to start using Google Tag Manager: Tag Implementation Speed – tags can be updated and added without code changes and pushes to production Flexibility – Newbies to the experienced developer are covered with Google Tag Managers extensive tag offerings Version Control … [Read more...] about What Features Are Available in Google Tag Manager 360?
First, it is bringing chatbot creation, management and hosting for the first time to its Customer Experience Cloud Suite. The Suite is the uber-brand for the constituent Clouds of Marketing, Sales, Commerce, Configure/Price/Quote, Service and Social. (Plus Oracle has announced a new Content and Experience Cloud, which centralizes the tools for content production, management and delivery.) The chatbot introduction means that marketers now have Oracle tools for specifying responses in an Oracle-connected chatbot conversation on Facebook Messenger or Amazon Alexa. An on-board conversational engine will help determine the human's intent and context, or it will automatically hand off to a live agent if the back-and-forth becomes too complex. Chatbots include specialized ones for customer self-service and assistance with such sales tasks as account search. Second, Oracle is introducing something called Adaptive Intelligent Agents, within the Commerce, Marketing, Sales and Service … [Read more...] about Oracle adds chatbots, smarter recommendation engine to its Clouds