It’s a bad privacy day for Google, with Privacy International first accusing the company of having the worst privacy performance of any internet service company in a study it has just released and then accusing Google of conducting a smear campaign against it. But if you actually read the report, Privacy International itself comes off bad for putting out a haphazard condemnation of Google. Let’s do the smear campaign accusation first. An Open Letter to Google from the group says that Google is talking to journalists and implying that Privacy International favors Microsoft: Two European journalists have independently told us that Google representatives have contacted them with the claim that “Privacy International has a conflict of interest regarding Microsoft”. I presume this was motivated because Microsoft scored an overall better result than Google in the rankings…. According to our sources, your representative or representatives made particular … [Read more...] about Google Bad On Privacy? Maybe It’s Privacy International’s Report That Sucks
“Submit!” Um, no thanks, I’m not really a submissive person. “Read more!” Wait…I have to read more than what I’ve already read? I don’t need this product that bad. “Buy now!” …You need me to buy RIGHT NOW? I’m a little nervous about that. Maybe I should reconsider. CTAs are big opportunities in tiny, little button format. They are the gatekeepers that allow your users to access those magical parts of your website where the conversions happen. But they’re sensitive little things—if you miss the mark with appearance, language or positioning, you’re essentially waving those conversions goodbye. Since CTAs are so important , you have to treat them as more than just a simple button. You should consider how your buttons should look, what they should say, and where they should be placed so that they’ll appeal to as many users as possible. Appearance In order for your visitors to convert, … [Read more...] about How to Optimize Your Call to Action so Users Can Commit to Action
Digital marketers are under tremendous pressure at the moment to produce results with their marketing budgets. Gone are the days where a business just threw money at something and no care about the result. Instead we are in a world where every campaign needs evaluating to understand how it is performed against other marketing channels. The first part of this article will help you understand how ROI is calculated. Then the second part looks at how to predict traffic. The final part will bring everything together to understand how predict what ROI will be achieved as a result of implementing an SEO fix. What Is ROI and How To Calculate It ROI is a metric used to measure how much was gained vs what effort was put in. It’s a metric that highlights which campaigns have performed best. Marketing & Digital Marketing managers want to be about to know if they spend X, then how much are they going to get in return 2X, 3X. The formula for ROI is simple: ROI = (Increase from Campaign … [Read more...] about How to predict ROI for SEO fixes
As the Managing Editor since last November, I have to touch every single piece of content, work with every member of the team. I continue to learn new things every day. We’ve come up with a list of factoids about Search Engine Journal that aren’t very well-known… some were new to me (!). 1) SEJ was founded in 2003 We are 11 years old this year! Loren Baker, SEJ Founder, and I did a fun look back at what search was like when SEJ started. SEJ has changed a lot over those years including moving from blogspot.com to WordPress, unveiling a new site design earlier in 2014, and continuing to build our team and what we offer readers, like a new Entrepreneur section and meetups at some of the biggest marketing conferences around the United States. 2) We Turn Away 10-15 Potential Contributors For Every One We Accept While our Write For SEJ page says we are not taking new writers, that is only partially true. Many of our new contributors come from referrals, or have a really … [Read more...] about 8 Things You Didn’t Know About Search Engine Journal
Around half of adults are unable to recognise ads in Google’s search results, according to a survey. This surprising statistic comes from Ofcom’s Adults’ media use and attitudes report, released this month. While I’ve seen studies suggesting that many people don’t know the difference between paid and organic ads, that 50% could look at a set of results like those below and still not spot them seems bizarre. For Ofcom’s study, ‘adults who use search engines’ were shown a picture of the SERPs for ‘walking boots’. This is what the SERP looks like now, but the study was carried out in 2015, so the shopping results were not there at that time. As the study says: “Their attention was drawn to the first three results at the top of the list, which were distinguished by an orange box with the word ‘Ad’ written in it. They were then prompted with three options and asked whether any of these applied to these first … [Read more...] about Do 50% of adults really not recognise ads in search results?