Let’s look at data from two clients from last summer. They are different clients than my post from last week because the client in last week’s post started with our agency just last fall, and I wanted four clean summer months of data without the holiday surge. For this post, given Google’s dominant share in the industry, I’m just showing Google data. And for this post I’m aggregating ad-level results up to phrase-level results. For bidding and tracking, we call an “ad” each unique combination of client, engine, phrase, match-type, copy, and destination URL; the aggregation here summarizes away the details of copy and destination URL tests. … [Read more...] about The Secret Of Large Term Lists (It’s All In The Bidding)
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Those that don't offer any kind of guarantee whatsoever often do the best work. They understand the nature of online marketing. They do their best, set expectations and keep the client informed of the progress along the way. While not all guarantees are "bad" the client simply needs to know what any guarantee means and whether it's really a guarantee that protects them or the SEO. … [Read more...] about Do SEO Guarantees Protect the SEO or the Client?
This might seem like more than one step, but it’s so quick that clicking the link and agreeing to the terms doesn’t need much discussion. You will be asked to type in your email address (use the one you want associated with your listing), and then you’re on your way. You will be taken to a screen like the one shown below, so simply fill in your information as best you can: … [Read more...] about Getting Started With Google Places for Business
After post forms: great for catching people’s attention when they’ve enjoyed a piece of content and they’re deciding what to do next. Slide-ins: because they move, these are more eye-catching than a form that just sits in your sidebar or footer. Floating header and footer bars: these scroll along with the user, so they’re always visible on their screen (without covering up your great content). Pop-ups: although some bloggers are reluctant to use these because they think they’ll annoy readers, pop-ups can be extremely effective at increasing your email sign-ups. Welcome gates: these take over the whole screen when a user first arrives on your site: a sure-fire way to provide a warm welcome and to get attention. Contact forms: you can add a checkbox to your contact form to let people sign up for your email list, and/or add a check box for this when they leave a comment. … [Read more...] about Things I Wish I Knew Before I Started Blogging
Step 3: Add Documents & Media With search engine optimization being a strictly online activity, pre-made resources relating to it are typically found in digital form. This is another area where ProProfs shines, with the Training Maker suite allowing you to instantly create pages based on media uploads, all taking place through the same simple interface. Whether you’ve got instructional videos, PowerPoint presentations, images, infographics or document files, including those in PDF format, you can easily make these resources a part of your SEO training course. … [Read more...] about Easily Set up an SEO Training Course