For example, a small business starting out should turn off the “content network” (In Google, the default setting for the content network is “on”). The content network will display your PPC ads on every site that signs up for inclusion. In Google, part of the content network is called AdSense. You’ve probably seen these ads on other websites. Turning the content network off will limit your ads to showing only on the search results pages, not on millions of other websites. You can always include the content network later, but for those who wish to start slow, this is the best way to go. … [Read more...] about Taking The Fear Factor Out Of Paid Search For Small Businesses
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Marcus Miller is an experienced SEO and PPC consultant based in Birmingham, UK. Marcus focuses on strategy, audits, local SEO, technical SEO, PPC and just generally helping businesses dominate search and social. Marcus is managing director of the UK SEO and digital marketing company Bowler Hat and also runs wArmour aka WordPress Armour which focuses on helping WordPress owners get their security, SEO and site maintenance dialled in without breaking the bank. … [Read more...] about Local SEO beyond the browser
Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about Marketing Day: January 5, 2012
He begins his post by sharing who he is and how he relates to the other users. Then, he communicates exactly what he has to say and why he’s credible enough to say it. … [Read more...] about SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.
And you can exploit it amazingly easily; if you create a bit of content in Arabic, whatever it looks like, we’re gonna go, ‘Well, we don’t have anything else, we’ll serve this’. And it ends up being horrible. And people will say, ‘You know, this works! I curate stuff, the hell out of this page, bot some links, there it is. Number one. There’s just nothing else to show. So, yeah, you’re number one. The moment someone actually goes out and creates high-quality content that’s there for the long-haul, you’ll be out, and that thing will be in. … [Read more...] about WebPromo’s Q&A with Google’s Andrey Lipattsev [transcript]