For example, a small business starting out should turn off the “content network” (In Google, the default setting for the content network is “on”). The content network will display your PPC ads on every site that signs up for inclusion. In Google, part of the content network is called AdSense. You’ve probably seen these ads on other websites. Turning the content network off will limit your ads to showing only on the search results pages, not on millions of other websites. You can always include the content network later, but for those who wish to start slow, this is the best way to go. … [Read more...] about Taking The Fear Factor Out Of Paid Search For Small Businesses
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This is all interesting. While the number one job we have is a bit of carpentry to box in the boiler, we also want to replace the kitchen, possibly add a summer room and do a whole host of smaller jobs throughout the house. If I can find one company that can help, and if they are local and are good at what they do, then it just makes my life a whole lot easier. … [Read more...] about Local SEO beyond the browser
Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about Marketing Day: January 5, 2012
He begins his post by sharing who he is and how he relates to the other users. Then, he communicates exactly what he has to say and why he’s credible enough to say it. … [Read more...] about SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.
It’s like this with everything – now we are looking with a lot of interest into what Accelerated Mobile Pages will be like, and what’s the update on that going to be – are they going to be successful or not? We’re banking on them, we wish them success and we want to make them successful, but it’s going to be like that again. There’s a lot of big publishers globally are porting, trying to do something interesting here, see how it works, and then part of my brain is going, ‘Okay, so does this mean that AMP-ified spam is going to rank better now?’ And what are we going to do about this, you know? … [Read more...] about WebPromo’s Q&A with Google’s Andrey Lipattsev [transcript]