Own a service business and feel upselling is kind of hard? I totally get where you are coming from. Most service businesses don’t have a shopping cart and consequently no shopping cart value that can be increased. However, that doesn’t mean you can’t upsell in person, via phone, or via email. Allow your customers to add premium services to what they originally inquired about. A performance check after six weeks, two additional hours of consultation to be used before a specific expiration date, a signup for an affiliate program that allows them to earn or be eligible for discounts, 3 for 2 or 2 for 1 discounts—the ideas are endless. … [Read more...] about 5 Ways to Make Your Business Profitable Online
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5. Be Involved in your Industry Local involvement in your industry will increase your credibility. Website links and mentions from local bloggers and industry leaders are extra valuable for local SEO. Create valuable and shareable content, or hold and attend events to nurture a good network. … [Read more...] about 5 Local SEO Tips for Small Businesses
Don’t hurry to implement tactics. Instead, make strategic, long-term plans. Google is evolving and adapting. So should you. Skate to where the puck is going to be. Don’t think in silos. Integrate organic search into your larger media and marketing strategies. If organic search is what drives most of your online traffic and revenue, shouldn’t you spend more time and resources on it? Google cares about its users, and will try to understand your sites, services and products through improved algorithms and automation. Make this easier for them, and you’ll win. … [Read more...] about Will Your Business (And Your Website) Adapt & Evolve With Google?
Check Up On Your Listings: Certify that your business is listed — and accurately — with services like Localeze, Axiom, SinglePlatform, Yext and Universal Business Listing, since they are the primary listings providers for local websites and apps. Make Your Listings As Complete As Possible: Take a close look at your business’ listings on each of the major local websites to ensure that your information is accurate. Then build out your business listings on each of these sites with any missing information, such as your website address, social media channel addresses, business photos, menus or offerings and the like. This will ensure that your consumers viewing your listings have as much information as they need to make a decision before contacting you. … [Read more...] about 8 Tips For Planning Your Small Business’ 2014 Marketing Strategy
Online video viewing is big: Another obvious but critical point is that video is just more accepted and accessible online now than ever before. According to a study by comScore, consumers viewed more than 10 billion videos online in December of 2007. Consumers are finally getting used to accessing video online. The projections that US broadband penetration is expected to break 90% by mid-2008 adds fuel to the notion that the 10 billion figure will surely be surpassed this year. … [Read more...] about Online Video Advertising + Search Engines = Opportunity For Small Businesses