A study on the impact of accelerated mobile pages (AMP) on search performance shows a positive correlation between AMP and organic traffic.Stone Temple and WompMobile collaborated on what they say is the first comprehensive, large-scale study of AMP.The study examines the performance of 26 web domains and more than 9-million AMP pages.Results of the study were determined by comparing site data 30 days before AMP implementation and 30 days after AMP implementation.Here is a summary of key findings from the study.A Majority of Sites Saw Organic Search GainsMost of the sites included in the study, 22 out of 26, saw gains in organic search on mobile devices.Across all 26 sites in the study, AMP resulted in:27.1% increase in organic traffic33.8% increase in SERP impressions15.3% higher SERP click-through ratesE-commerce sites seemed to benefit more from AMP with a 32.1% increase in organic traffic compared to 13.7% for publisher sites.There was also a considerably greater increase in SERP … [Read more...] about Study Shows AMP Can Lead to Increase in Organic Search Traffic
Organic search traffic
The author’s views are entirely his or her own and may not always reflect the views of Ranking By SEO. In my years of writing web content, I have realized that search engine optimization (SEO) is indeed a challenging aspect of running a successful business. I have tried various strategies to boost backlinks and organic traffic, but only a few can be considered effective. Not all companies know about organic search traffic. Essentially, it is unpaid search traffic that is not generated through paid click ads. And its top advantage is the cost because the amount of pay-per-click ads accumulates over time. Organic search traffic allowed my company’s link to be seen immediately by site visitors. I have also learned that organic SEO makes a company more credible. Most Internet users know and assume that a huge and legit company would appear in results pages. SEO makes this possible because it improves and increases one’s online presence. In this blog post, I will share … [Read more...] about #7 Powerful Ways to Generate More Backlinks And Organic Search Traffic to Your Website
Nine days ago, we reported that Bing started shifting their organic traffic to referral traffic. At first we said it looked like Bing updated their search algorithms but after careful review, the analytics tools showed an increase in the referral traffic. So I suspected back then it was related to the Bing HTTPS migration and it turns out I was right.Bing told me "our move to encrypt search by default - and which is currently ongoing - combined with how search traffic is being identified has likely contributed to the issue becoming more noticeable in recent weeks."I followed up with Bing asking if this is going to be the case. Even when Google went HTTPS and we got [not provided], Google still reported organic search traffic as such, they just stole away our keyword data. Bing is actually taking it one step further and hiding that the traffic came from organic search in general. I hope this is just a bug and not how Bing plans on implementing this change.Forum discussion at … [Read more...] about Bing: Organic Search Traffic Drop In Analytics Was Due To The HTTPS Roll Out
More than a year has passed since search engine upstart blekko launched, yet Web marketing analysts using digital media measurement tools like Google Analytics won’t have seen any traffic attributed to blekko in organic search marketing reports. Instead, traffic supplied by blekko will show up in a referring websites report. It is possible to properly attribute blekko search traffic referrals by implementing advanced Web analytics configuration techniques. Is the extra effort worth the trouble? Certainly investors are betting on blekko. In late September, blekko received an addition $30 million investment, half of which was from Russian search engine Yandex. Why Web Analytics Systems Can’t See Blekko’s Search Keywords The underlying difficulty many Web analytics systems encounter in recognizing blekko as a search engine is due to a reliance on search engines to specify the search keywords in the request for the destination webpage by using parameters in the referrer … [Read more...] about How To Track Organic Search Traffic From Blekko In Google Analytics
Click-through rates for websites depend a great deal on their position in organic search results. But to what extent are local businesses further compromised as Google pushes all organic results further and further off the bottom of the mobile screen as it prioritizes paid ads, Google My Business listings, Knowledge Graph and/or Accelerated Mobile Pages? And when directories, aggregators, articles, reviews and chains dominate the top organic slots, what hope is there that the mobile user will scroll two, three, four or more screens to find the website of the local restaurant or hotel they seek? This is the first of two columns on the state of mobile search. This column is focused on what’s happening to mobile organic search – i.e. where websites come in the search engine result page (SERPS). The follow-up column will consider the Google-owned properties – particularly Google My Business and Knowledge Graph – that are displacing organic results, including the … [Read more...] about Is Google killing mobile organic search?