Hey, Google — thanks for giving us bid modifiers for tablets and smartphones (mobile devices with full browsers). It’s great that we can once again set bids intelligently based on the data around the relative value of the searcher and the relative relevance of our offer to the searcher. Make no mistake: returning this measure of control to us is a huge deal. For many advertisers — particularly larger ones spending in excess of $100,000 per month — it’s well worth the hassle to calculate and re-calculate the bid modifiers by device type. I’m guessing you knew already that larger advertisers like extra control (because they have data sets large enough to mine information about bid modifiers). Of course, you also know that this will increase yields (you’ll make more revenue per SERP [search engine results page]), so it’s a win-win. Plus, many of the more sophisticated marketers also use bid modifiers based on location, time of day and … [Read more...] about Dear Google, how about OS targeting? Programmatic search?
Bing has gained another win with Apple, becoming integrated into a new version of Spotlight in Apple’s forthcoming Mac OS X “Yosemite” operating system and in the coming iOS 8 mobile operating system. Spotlight will also tap into a wide-range of search resources similar to how Siri works on iOS. During Apple’s WWDC keynote today, the company shared how a revised version of Spotlight will allow typing on the desktop (rather than clicking on small magnifying glass in the menu bar) in order to search your computer for apps and documents. Beyond that, Spotlight is gaining search smarts that will allow it to display results from Apple Maps, Wikipedia, movie showtimes, Bing web searches and other sources. Spotlight Gets Search Smarts; Big Win For Bing Here’s a screenshot listing some of the new capabilities from The Verge (I couldn’t snap it fast enough): This is a big new integration for Bing, which last year knocked Google out of Siri. Currently, … [Read more...] about Apple Drops Google For Bing As “Spotlight” Search Provider In iOS 8 & Mac OS X “Yosemite”
Two and a half years after Chrome OS was first announced, Google’s Chromebook computers are finally hitting the stores, where consumers will decide if they’re going to be a hit or a miss. Here’s a look at “Chromebook Day.” Finally, Chromebooks Arrive Back on November 19, 2009, Google unveiled its plans for a new computer operating system, Chrome OS. Just over a year later, on December 7, 2010, actual Chrome OS laptops were made available in limited numbers through a special program for early adopters. Polished, consumer-ready versions dubbed “Chromebooks” weren’t available for purchase, with the exception of a special limited offer through Gilt earlier this month, until now. Google had said during its Google I/O conference last month that Chromebooks would be out today, June 15, for purchase. The company has just reminded the world that the Chromebooks have arrived in an official blog post. In the US, this means buying through Amazon or … [Read more...] about You Can Finally Buy A Google Chrome OS Computer (Sort Of)
If you use the VGA output, that seems to turn off the internal display correct? Yes. Will things change in the future, where you can have a virtual or extended desktop that stretches to an external monitor? I don’t know about virtual desktops, but definitely the screen resolution is stuff we have to fix and make better. One thing we really don’t want people to have to worry about are what the resolutions are of their screens and stuff. We want to find the best things that can be supported and default to those. That stuff will come. One thing to point out, think of Chrome OS as a web app. It will only get better with every release. Any new functionality you ask for will automatically appear one day. I completely missed that holding Ctrl+Alt+? brings up an on-screen map to alternative functions for the keyboard, such as the ability to do screenshots. Did I miss this in the virtual tour? We do have alternative keyboard commands. A lot of this has not been made obvious as we … [Read more...] about Google’s Sengupta On The Chrome OS Cr-48 Laptop
Chrome, Chromium & What Is The Cr-48? Before I dive in, some background about the computer. Let's start with Chrome. That's Google's web browser, which was launched back in September 2008. If you're unfamiliar with it, it's a browser just like Internet Explorer or Firefox. Google released its own browser saying it hoped that it would help keep the web browser space competitive and better able to handle increasingly sophisticated software programs and applications that run within the browser itself. For example, in the "old days" of personal computers, you had software that you installed to do word processing (say Word), or to do email (say Outlook), or to do photo editing (such as Photoshop). As the internet emerged, you also had web browser software that let you view web sites. As the internet evolved, programs and services written to work within your web browser emerged. These days, it's possible to do word processing, email, photo editing and much more all from within a web … [Read more...] about The Google Chrome OS Cr-48 Notebook