share tweet share pin it e-mail share In the article series on “Big Data in SEO” I guide you through the seven topics that are important for enterprise SEO. This is the last part of the series and I will be dealing with the “Management of Big Data” ‒ featuring Reports and Dashboards. One of the biggest risks in the Big Data business is referred to as “information overload”: Too much data can cause just as much confusion as no data at all: Getting too caught up in the details and losing sight of the big picture will inevitably result in failure. Only a well-engineered reporting system can ensure that each person only knows what they really need to know. Data protection is the key requirement… Of course, data protection is another sensitive topic whenever Big Data is concerned. This is because each time huge data collections emerge, there is also a temptation to exploit this data for all sorts of purposes. Even … [Read more...] about Big Data in SEO (7): Optimizing processes: saving time and money. –
Osservatorio big data analytics business intelligence
Digital Marketing is a powerful inbound marketing tool to have in your arsenal. Unlike traditional marketing, which is static and is usually limited to a local audience, digital marketing techniques such as search engine optimisation (SEO), search engine marketing (Google Adwords), social media marketing (Facebook, Instagram or Influencer Marketing), Remarketing and LinkedIN marketing can reach a much wider (in some cases unlimited) audience. With Facebook alone having 1,870 million active users, you can gain a large reach with the online community or even target your online ads more specifically. One particularly useful advantage to digital marketing techniques over traditional ones (e.g. billboards, flyers and TV adverts) is that it is infinitely easier to measure and trace your successes to identify what works for your business. Numbers and volume aside, an adept digital marketing agency can literally sift through millions of active users to target leads (identifiers … [Read more...] about Data Driven Business Decisions- Understanding the Metrics that Matter.
Business intelligence is one of the best ways companies can visualize their data, understand it, and make intelligent, informed decisions based on it. By accumulating raw data and transforming it into actionable insight, you can identify trends and patterns of behavior among consumers and your demographic in general.While this information is useful for numerous business practices, implementing it into an online marketing campaign can take your campaign to a whole new level of insight and ROI. In this article, I'll discuss how business intelligence and online marketing fit together, and how to combine them to optimize your online marketing initiative. Understanding the Performance of Multiple Channels In order to run the most effective marketing campaign possible, it's important to understand which marketing channels are driving the most traffic and which ones aren't worth anymore time. Through an understanding of your analytics and data mining, you can determine how well each … [Read more...] about How to Use Business Intelligence to Optimize Your Online Marketing Initiative
The roles of people involved in both web analytics and PPC management is changing. Both are becoming more important and mainstream within many organizations. And the skills needed to master them are becoming more complex. Here’s a look at the how things have changed, and what to expect going forward. The Evolution Of Web Analytics Web analytics was originally an IT function, a tool that could be used to measure website activity and report basic traffic stats to the organization. Only later, the web became a very important marketing channel, and responsibility for website management and analysis in many organizations moved to the marketing department. Google facilitated this trend by branding web analytics as a marketing tool, providing an easy-to-use interface that could be installed once by IT and providing all the info necessary for analysis by non-technical people in the organization. Now we might be seeing the web analytics industry shift once again. We have seen many … [Read more...] about From Web Analytics & SEM To Business Intelligence
The phrase Big Data is everywhere. Not a day passes without the release of another report that describes the extent to which Big Data is influencing how we do business. But, what exactly is Big Data? What does Big Data mean in the context of digital marketing? How can we be more effective search marketers using Big Data? And, what can we do to make sure we have access to Big Data that works? I will deal with these topics in this post. Big Data Explained Big data is a phrase often used to describe the scale of data generated across multiple disciplines including, as IBM suggests, sensors used to gather climate information, digital pictures and videos, purchase transaction records, and cell phone GPS signals. It includes massive volumes of marketing data too, spanning search, social, local and mobile analytics, across every geography. Big Data means massive volumes of information. IBM reports that over 2.7 zetabytes of data exist in the digital universe today. With over 571 new websites … [Read more...] about The Importance Of Big Data, Integrity And Security