When your website’s down, it takes your search rankings down too. The first page of search engine results is prime real estate. And every webmaster is trying to get their website to show up there. But just when you think you finally landed a slice of that coveted real estate, you find your site’s ranking has dropped like a rock. Sometimes, it means your site was hacked. Why hackers hack Often, they want to pick your pockets. They’re not just nerdy teenagers looking for an ego trip. No, they’re hacking to get rich quick, using your passwords, your identity, your banking information, your credit card information, and anything else they can get their hands on. That’s why they’re called cyber criminals. Other times, they want to use your website or computer for their clandestine activities – pirated software, phony prescription drugs, pirated music – and pick other people’s pockets. These cyber pirates opt to leech your computer juice … [Read more...] about How hacking hurts your website’s ranking in search results
Outdated google search results
Google’s latest search algorithm change designed to fight spam and improve its search results went live yesterday. Plenty of people are seeing its impact already. Better or worse? It’s easy to find some examples of things being bad; it’s hard to say overall if there’s been a net improvement or not. Judging Relevancy Is Tricky I’ll go through some examples, but let me start with some caveats. If you dive into some forums, you’ll find plenty of people screaming. People tend to scream after any update that things have gotten worse because they’ve lost rankings. Few scream about how things have improved, much less provide examples. In short, relying just on forums can give you a skewed view. That doesn’t mean you ignore what you might discover through forums, however. Few know the quality of any search engine’s search results as well as SEOs. They might not be happy if something outranks them, but good ones know if something better or … [Read more...] about Did Penguin Make Google’s Search Results Better Or Worse?
Joshua Hardwick Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Founder @ The SEO Project.Article stats Twitter Facebook ShareQuick links For anyone that’s been doing SEO for a while, Google advanced search operators—i.e., special commands that make regular ol’ searches seem laughably basic in comparison—are nothing new.Here’s a Google search operator you may be familiar with.the “site:” operator restricts results to only those from a specified site.It’s easy to remember most search operators. They’re short commands that stick in the mind.But knowing how to use them effectively is an altogether different story.Most SEOs know the basics, but few have truly mastered them.In this post, I’ll share 15 actionable tips to help you master search operators for SEO, which are:Find indexation errorsFind non-secure pages (non-https)Find duplicate … [Read more...] about Google Search Operators: The Complete List (42 Advanced Operators)
Online reputation management is all about managing “image”, sometimes quite literally. In one of my recent engagements, I worked with a model who was concerned about her Google Image Search results. Many of the top pictures of her were unflattering and outdated — potentially costing her work. We crafted an online reputation management campaign that: Pushed up flattering new images. Suppressed negative images. Actually removed some of the worst offenders from Google’s index. Fixed our client’s Wikipedia page. Increased our client’s site usability. Assessing The Situation Models have fans. As it turns out, they have lots of fans, and those fans are loyal. As soon as we activated Google Analytics on our client’s site, we saw high levels of direct traffic. Our client is also fairly active on Twitter and has a strong Facebook presence. Additionally, there are dozens of blogs that host pictures of her from time to time, whether they’re … [Read more...] about Updating Google Image Results For Online Reputation Management
Google DeepMind’s AlphaGo program won 4-1 against Lee Sedol, one of the best Go players in the world, in a milestone that experts thought was a decade away. Of course, AI is about much more than winning board games. Google’s RankBrain AI powers its Knowledge Graph search results, bringing context and semantics to the traditional keyword-based search. And with last month’s appointment of John Giannandrea, AI expert and Knowledge Graph founder, as Google’s new head of search, this is clearly an area Google is interested in. For performance marketers, this needs to be paid attention to. Not only is Knowledge Graph an important tool that needs to be understood and utilised, but the AI powering it needs to be communicated with to ensure that it receives accurate information. What is Knowledge Graph? Say that you type into Google the name of a famous person, a tourist destination, a business, or any one of a whole host of objects or people that are frequently searched … [Read more...] about What performance marketers need to know about Google Knowledge Graph