One of the problems with keyword rankings is that any consumer can click through to a website and immediately leave because the title tag and meta description didn’t align with the content of its associated landing page. Ranking first on Google does not mean that every visitor is going to turn into a paying customer because of how limited keywords are for understanding granular details associated with online consumers. … [Read more...] about Do organic keyword rankings matter anymore?
“We had some clients where instead of at the end of headline text, display URLs were being placed at the front in some cases. The headline messaging wasn’t as well highlighted when reading left to right. It had a notable impact on CTR. We found that writing a longer Headline 2 seemed to be what worked to continue to draw searchers’ eyes across the entire headline text, but we’re still seeing lower CTR before/after on some keyword sets, which we believe is because of display URL placement.” … [Read more...] about Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31
Register now for the lowest rates offered. All Access Passes are just $1,795, a $200 savings compared to on-site rates. You’ll get 3 days of sessions, networking and conveniences that make the experience productive and comfortable including all day snacks, hot lunches and free Wifi. Or you can choose to attend a specific day with a One Day Pass. … [Read more...] about Be the first to see the updated SMX West agenda
Paid search for ‘black box’ drugs A boxed warning appears on a prescription drug label for any drug that has a serious risk associated with it. If a drug happens to have a side effect that could cause death, addiction or serious injury, it is often labeled as “black box.” … [Read more...] about The essential guide to pharma SEM
Most couples are more likely to choose gifts on their own without input from their significant other. This means people don’t always get what they want. The screen shot below shows what people want for Valentine’s Day vs. what they get. I find this useful, and it helps guide/inform my Valentine’s Day advertising spend. … [Read more...] about What’s love got to do with Valentine’s Day?