There is a talent gap in the market, and digital marketing jobs take 16 percent longer to fill than other postings and show a growth rate of 30 percent over traditional marketing roles. A McKinley Marketing Partners report on 2017 Marketing Hiring Trends revealed that 56 percent of companies plan to hire more digital marketers in 2017. If you take a closer look at the hiring landscape, it’s clear to see that the talent gap directly affects the hiring in digital marketing roles. The most in-demand marketing skills were digital advertising (46 percent), content creation and curation (38 percent), and content strategy (34 percent). But what about the salary of digital marketing professionals? Has the incentive kept pace with the demand? Well, yes. Digital marketing professionals make $7,000 over their traditional counterparts, and according to data collected by Glassdoor, a digital marketing manager earns an average of $77,015 per year. How can professionals … [Read more...] about The Top 28 Digital Marketing Certificate Programs to Enroll
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I recently began teaching a class in mobile content marketing for MarketingProfs University, taking over for the user experience expert and content strategy pioneer Karen McGrane. At the time, her book, Content Strategy for Mobile, had not yet been released, so I relied on other resources when putting together material for the class. First I gathered what I knew about adaptive content from her online writings and presentations. Then I added some information gleaned from my own experience with content marketing to mobile users. My goal was to present a well-rounded overview of solutions that content and mobile marketers have at their disposal to effectively reach mobile users with content. This weekend, I read McGrane’s book to get a better understanding of her philosophy toward mobile content strategy. I would recommend that others who’ve seen her dynamic presentations or read her writings on mobile content strategy do the same. It is a short book that … [Read more...] about Book Review:
Google’s head of web spam, Matt Cutts, posted a 8 minute video on how Google search works. From crawling, indexing to ranking, he gets into a brief overview of how Google’s search engine does its job. Matt explains how PageRank is used, crawling timelines, frequencies, priorities, indexing and filtering processes within the databases. 0:00 0:00 MATT CUTTS: Hi, everybody.0:01 We got a really interesting and very expansive question0:04 from RobertvH in Munich.0:06 RobertvH wants to know–0:09 Hi Matt, could you please explain how Google’s ranking0:12 and website evaluation process works starting with the0:14 crawling and analysis of a site, crawling time lines,0:18 frequencies, priorities, indexing and filtering0:21 processes within the databases, et cetera?0:25 OK.0:25 So that’s basically just like, tell me0:27 everything about Google.0:28 Right?0:29 That’s a really expansive question.0:30 It covers a lot of different ground.0:32 And in fact, I have … [Read more...] about Google’s Cutts Explains How Google Search Works
Marketing in the twenty-tens has been dominated by data, and I predict that the second half of this period will see the focus on data increase further still—and rightfully so. From big data to real-time data and everything in-between, marketers have more insight into data-led decision making than ever before. The challenge that marketing teams now face is how to make maximum (or in some cases, any) use of the wealth of new data available to them, and how they can use real-time data to improve performance now! It is this effective use of real-time data for marketing gains which is the main focus of this post. What is Real-Time Data? Definitions vary but, for the purposes of this post, real-time data is anything that becomes available for use almost immediately after the event (or data collection) occurred. In this sense almost immediately relates to insignificant data delays or lags, which still enable actionable insights to occur from the new data. What is Real-Time Marketing? … [Read more...] about Utilizing Real-Time Data in Your Marketing Efforts
Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed as the ultimate business solution. This year, IDC predicted that CMOs will drive $32.3bn in marketing technology spending by 2018. According to Sean Grimes, Director of IT services for Agilisys, “there is no denying that Cloud Technology is creating as much disruption as the dotcom boom”. But are users seeing the benefits? What is a ‘marketing cloud’? The marketing cloud is made up of a suite of cloud-based marketing tools covering analytics, targeting, social media management, audience management, customer experience and more. It can be used to track and measure customer data, keep tabs on individual users and automate time-consuming tasks. It seems marketers are now beginning to recognise it as a viable alternative to traditional software. ‘What the hell is a marketing cloud, … [Read more...] about Has the marketing cloud lived up to the hype?