Quite a bit! After a trek across the pond and some time spent in a pub in Northeastern England, Site Logic Marketing's Matt Bailey offers up an excellent article this week that draws a poignant analogy between social media marketing and the traditional English Pub. Matt writes: I recently came back from an extended trip to England, where my wife and I spent some time in Northern England with Mike Grehan. Mike is incredibly passionate about living in Newcastle, and should be knighted as an evangelist for Northeastern England. Visiting Mike's pub was probably the most enjoyable experience I had. Not in the least of which was the glorious fish 'n chips and sticky pudding. It was one of the best meals I had that week. The English pub is nothing as it is imagined in the States. Many of my observations about the pub were remarkably similar to the concept of Social Media. Of course, this could just be the nerd in me, contrasting every "real" experience with online behavior. Focusing in … [Read more...] about What Do An English Pub and Social Media Have in Common?
How many times have you done a search for restaurants near me on your phone? What about searching for a specific restaurant to call and make a reservation? The internet and apps are often the places someone goes to find a restaurant, making an eateries website and online footprint the first impression for a customer. With this being said, we recommend restaurant owners run through this checklist to help get more customers through your doors. Click to Call Accessibility First and foremost, your website needs to be mobile-friendly. Possible patrons are going to be accessing your site at a much higher rate than a desktop. Within this, make sure that when a user on their phone attempts to click on your phone number, it is enabled to launch a click to call feature. Or, at the very least, they can copy and paste the number. Having your phone number embedded in an image makes it impossible for a customer to call you when they are most likely on the go. Google has a great guide on … [Read more...] about Online Tips & Tools for Eateries, Pubs and Restaurants
Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! This post is sponsored by SEJ Summit “A Day of Keynotes”—a unique conference experience tailored for SEOs, by SEOs. Events will take place in Santa Monica, Chicago, and New York City throughout 2016. Use discount code SEJNERD to save $50 on your ticket. In this week’s episode of Marketing Nerds, SEJ’s Director of Sales and Events, Jessica Cromwell, joins Features Editor Danielle Antosz to talk about how and why businesses should consider hosting events. If you’re planning an event for your brand and want to get quick tips, this is one podcast episode you don’t want to miss! How it All Started I’d say that it all started when I helped run a bar and restaurant in San Diego, where I’m from, and we held a lot of events there. The owner is a big philanthropist, so we did a lot of charity stuff, stuff with … [Read more...] about #MarketingNerds: Build Your Brand by Hosting Events
Google’s official slogan is “Don’t Be Evil”, but it’s long been rumoured that the company has a second, internal motto that they tend to keep under wraps: “You’re either fast, or you’re f***ed.” We’ve written about site-speed in the past, and there’s no doubt of its importance (if there is, stick around for the stats section of this post) but for content marketers, improving the speed of your website is often seen as a particularly arduous technical exercise that’s completely out of your control. Only a back-end full-stack engineer can speed things up significantly, right? As it turns out, nothing could be further from the truth. As Tom Bennet from Builtvisible explained in his excellent recent talk at Brighton SEO. Here, I’ll run through some key points Tom addressed to show how and why you should concentrate on delivering a lightning-fast experience to users. Why is site speed important? Now, I mentioned … [Read more...] about How to optimise your page images to increase site speed
This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. Another week, another Facebook feature. Over the past few years, declining organic reach has become a major issue for publishers using Facebook. While this is partly a rod we’ve made for our own backs due to our ravenous search for ever-increasing ‘Likes’, it’s good to see the platform launching tools that are specifically designed to combat this. I thought I’d check out the new Audience Optimization Tool and see how – and if – it can help get my superbly crafted* social media messages to a wider audience *If you use the word ‘crafted’ to describe your marketing messages, you should probably go home and have a long hard think about your life. Your business will be better off without you. First things first, let’s check out Facebook’s official ‘How To’ guide: This all seems easy … [Read more...] about How to use Facebook’s new Audience Optimization Targeting