P4 radio norge

In continuing with my theme of online opportunities for local media companies, I thought I would explore market dynamics within the online radio sector for this post. According to Borrell Associates, local online advertising is expected to grow at 8% this year while broadcast radio advertising dollars are forecasted to contract by 15.1%. As with other sectors of the market, online is the bright spot that traditional media companies need to pursue to secure both their market relevance and future revenue streams. When discussing the online radio format, most people think about the challenging dynamics associated with the music format: radio has an unfair economic advantage as they don’t need to pay royalties, Last.fm and Pandora will struggle to support royalty requirements exclusively through advertising dollars, Rhapsody and Napster have strong subscriber-level economics but achieving scale and business model longevity are open questions. However, when I think about radio … [Read more...] about The Online Opportunity For Radio Stations

This morning the New York Times is reporting that Google has struck a deal to sell radio air time on Clear Channel’s network. Clear Channel is the US’s largest single owner of radio stations. This had been rumored but the formal announcement (not yet posted) will apparently include “30-second spots on all of Clear Channel’s 675 stations during all programs and all times of the day.” (In other words: not remnant inventory.) Postscript: . The Google Blog has now posted about the news, and here’s the text of the release that just came out: Clear Channel Radio and Google Will Jointly Drive Radio Advertiser Expansion Agreement Makes Guaranteed Inventory Available to Google Advertisers On More Than 675 Clear Channel Radio Stations SAN ANTONIO AND MOUNTAIN VIEW, Calif., April 16, 2007 — Clear Channel Radio and Google Inc. (NASDAQ: GOOG), today announced a multi-year agreement that enables Google to sell a guaranteed portion of 30-second advertising … [Read more...] about Google In Radio Ad Deal With Clear Channel

Google has been recently promoting AdSense over the radio, in fact, @AdSense tweeted about the radio commercial, asking if “you heard it, and where.” A Google spokesperson confirmed the AdSense radio ads in a statement to Search Engine Land: Google is currently running radio ads to promote AdSense. AdSense is an innovative program that helps website owners earn money by displaying text and image ads on their websites. On a related note, two nights ago, I saw a commercial for Microsoft’s Bing Travel (remember Farecast). Ars Technica posted the commercial, which I personally think is a great commercial. Here is a video of the TV commercial for Bing Travel: http://www.youtube.com/watch?v=WP7xFODQeqI Microsoft is known to do commercials to promote Bing, but Google is known for often not using traditional means of promotion. Only until recently, has Google done promotion for their products, including Google MAps, Chrome and so on. I heard the AdSense radio ads were … [Read more...] about Google AdSense Radio Ads & Microsoft Bing Travel TV Commercial

Google is rolling out a dramatic change that removes ads from the right side of its desktop search results, and places ads only at the top and/or bottom of the page. At the same time, the company says it may show an additional ad — four, not three — above the search results for what it calls “highly commercial queries.” All of this represents the conclusion of a test that began all the way back in 2010, and has been tweaked over the years since then. Search Engine Land readers — particularly some outside the U.S. — notified us late last year that they were seeing the top-only ads more frequently. A Google spokesperson has confirmed to Search Engine Land that the change is now rolling out to all searches in all languages worldwide. Ads will not appear on the right side of desktop search results, with two exceptions: Product Listing Ad (PLA) boxes, which show either above or to the right of search results ads in the Knowledge Panel The additional … [Read more...] about Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide

When it really comes down to it, SEO and local SEO are just forms of marketing. Much like a Yellow Pages listing, they represent a way to get your business in front of interested consumers. With Yellow Page listings, as in most forms of advertising media, you can simply pay to appear. You choose your slot, pay the piper and you are in — so the marketer’s focus tends to be more on traditional marketing elements, such as the creative and the messaging. SEO is a little different. You can’t just pay to appear in the local results (yet). There is a whole technical, black-box process to follow in an effort to improve your visibility and to appear in the local or organic search results for your business. This shifts the focus away from the traditional advertising and marketing mindset and more toward unlocking the mystery of strong local rankings. The purpose of this article is to help local businesses address this mindset switch. The goal is still to achieve local … [Read more...] about The 16 Secrets Of Guerrilla Local SEO