What you and I are likely to see in Google differs a lot even if we search for the same thing.The results we get depend on our:This makes perfect sense to users who often search Google for places and services nearby.At the same time, this leaves marketers blind to what customers really see in Google in all the different locations their business targets.So, today we’ll dig deeper into localized search results and look into every possible way to search Google from another location – both manually and using tools.Do All SERP Elements Depend on Location?The short answer is “yes.”Even though we often think of local search as something related to “local 3-pack” blocks, the rest of the SERP is also tailored for the searcher’s specific geo-location (especially for queries with an obvious local intent).In different locations, you may see changes in organic listings (the 10 blue links include different local businesses and directories), knowledge panels, … [Read more...] about How You Can See Google Search Results for Different Locations
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A bug in Google has wiped out a search feature that allows searchers to search within a specific site from the Google search result snippets. The feature launched three years ago, and it is officially called a Sitelinks Searchbox, where Google will show a search box directly within a search result snippet, allowing the searcher to restrict their search results to pages within the site listed. Here is what it looked like on a search for “YouTube” when the feature launched. Now, the Sitelinks Searchbox is no longer showing, at least temporarily. RankRanger caught the feature dropping out of Google globally a couple of days ago. Google is working on it, but there is no estimated timeline for a fix to be rolled out. About The Author Barry Schwartz RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. … [Read more...] about Bug drops Sitelinks Searchbox from Google search results
Last week, Google officially rolled out Structured Snippets, the search giant’s move to show snippets of relevant data directly in its search results. According to Google, the content being displayed is powered by its Knowledge Graph, as well as other data sources. As Search Engine Land news editor Barry Schwartz noted in his article, “Where You’ll Find Google Structured Snippets,” the overall concern around Google’s increasing activity of pulling website content directly into search results is that webmasters and publishers will see fewer clicks to their websites. While there’s little to be done once Google makes a decision on how it displays search results, we asked five leading SEOs their thoughts on Structured Snippets and Google’s continued action to pull website content that doesn’t belong to them. Here’s what they had to say: SEO Reactions to Structured Snippets Are you concerned about Structured Snippets? Smarty: Actually I … [Read more...] about What SEOs Think About Facts & Answers Showing In Google Search Results
Google Search Console (GSC) is powerful and provides a boatload of data directly from Google. One of my favorite reports in GSC is the Search Analytics report, which enables you to drill into queries that your site ranks for and the landing pages ranking for those queries, then slice and dice that information by device, country, date and more. You can also compare queries, pages, countries and devices by date, which is extremely helpful when diagnosing surges or drops in traffic. When analyzing websites, I often export data from GSC to Excel for further analysis. For example, when helping companies with website redesigns or CMS migrations, it’s important to have a solid understanding of all landing pages ranking for queries and receiving Google traffic. You can find that data in the Search Analytics reporting by selecting the Pages group. See below. There’s a nifty Download button at the bottom of the report which enables you to export a spreadsheet with your landing page … [Read more...] about How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
This summer, Google was granted a patent that describes how the search engine might rank events based upon data that might indicate the popularity of those events, without relying on things such as the number of links pointed to pages about those events. The patent involves ranking events that occur in physical locations. Examples of the kinds of events talked about in this patent include such things as music concerts, art exhibits, and athletic contests, all happening for specified periods of times at specified physical locations, such as concert halls, galleries, stadiums, or museums. Since many events in a geographic region can happen at the same time or at overlapping times, interested individuals may at times find it difficult to determine which events to attend. For example, individuals may be unaware that events of interest are scheduled to occur or may have difficulty identifying the most interesting events when multiple events are occurring. The patent lays out a general … [Read more...] about Ranking Events in Google Search Results