Google Search Console (GSC) is powerful and provides a boatload of data directly from Google. One of my favorite reports in GSC is the Search Analytics report, which enables you to drill into queries that your site ranks for and the landing pages ranking for those queries, then slice and dice that information by device, country, date and more. You can also compare queries, pages, countries and devices by date, which is extremely helpful when diagnosing surges or drops in traffic. When analyzing websites, I often export data from GSC to Excel for further analysis. For example, when helping companies with website redesigns or CMS migrations, it’s important to have a solid understanding of all landing pages ranking for queries and receiving Google traffic. You can find that data in the Search Analytics reporting by selecting the Pages group. See below. There’s a nifty Download button at the bottom of the report which enables you to export a spreadsheet with your landing page … [Read more...] about How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
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Dr. Pete Meyers from Moz revealed that HTTPs pages on the front page of Google search results could reach 50% by late May/early June 2017. Since Google announced it would be giving a small rankings boost to HTTPS sites, the amount of HTTPS pages ranking on the front page has been steadily increasing. Last July, HTTPS pages made up 30% of the results on Google’s front page. Now it’s at 45%, and by June it could reach 50%. That’s a considerable jump in the amount of HTTPS pages on the front page in a relatively short amount of time. This certainly raises a lot of questions, but perhaps none more important than whether this is due to the rankings boost or because there is an increase of HTTPS sites on the web. Meyers cleared up this question, stating that he believes it is due to sites switching to HTTPS as opposed to Google’s algorithm favoring HTTPS sites. Re: page-1 rankings for HTTPS, since people keep asking — The progression suggests this is due to … [Read more...] about HTTPS Pages on Front Page of Google Could Reach 50% by June 2017
Google has introduced a new way for advertisers to compare the impact of using AMP pages vs. traditional web pages with Google Ads.Google already offered the ability to test the two different page types using Google Ads campaign experiments or ad variations.Now there’s a new method of testing for campaign experiments which Google calls “cookie-based splits.”This new testing methodology is more closely aligned with the cookie-based approach of Google Ads’ ad variations.Prashant Nair, Product Manager, Google Ads, recommends advertisers use this new methodology when testing AMP pages via campaign experiments.Google Ads’ campaign experiments default to using a testing type called “search-based splits,” which assigns users to either a test group or control group every time they enter a search.Using search-based splits, any given user may end up seeing both the test and control experiences throughout the course of a day.Cookie-based splits work by … [Read more...] about Google Introduces a New Way to Split Test AMP Pages in Google Ads
As you all know very well, the Google Speed Update has begun rolling out and while it is a bit too early to see the impact SEOs and webmasters are super eager to make sure their web pages do not get dinged by this update. Remember, this update only impacts the slowest pages - so I wouldn't get too worked up about the Speed Update. But that doesn't stop SEOs from obsessing about the little details and no one would suggest anyone not to work on making their web pages faster.One of the most common questions I get is how do I know if my pages are fast enough for the Google Speed Update? The answer is, you don't know. Google won't be sending you a notice in Google Search Console and Google won't tell you which specific tool to use to measure your page speed. Google just says you can use new PageInsights report over here, also check the Chrome user experience report and use the Lighthouse tool or other tools.This morning, Gary Illyes from Google told someone to pick one tool they like … [Read more...] about Google Says Pick One Testing Tool For Measuring Page Speed
The Google Webmaster blog has recently released a list of tips for how you can succeed in Google News this year, which includes best practices and general advice. In this post, we will break down the main best practice tips for news content success. What is Google News? Google News is Google’s own collection of news from a massive range of sources from around the world. In English alone, it collects articles from over 4,000 sites. Google is an unbiased news source as it gathers information from multiple perspectives and is a highly-respected and trusted source. Since Google News has such a large aggregate, you can imagine just how highly reputable an article has to be in order for it to be ranked highly in the algorithm – which doesn’t help that this is constantly changing and evolving. This means it’s important to stay on your toes and implement smart search marketing by taking in all the information Google provides. So you want to succeed in Google News this … [Read more...] about Five Up-To-Date Ways to Succeed in Google News in 2019