Google has introduced a new way for advertisers to compare the impact of using AMP pages vs. traditional web pages with Google Ads.Google already offered the ability to test the two different page types using Google Ads campaign experiments or ad variations.Now there’s a new method of testing for campaign experiments which Google calls “cookie-based splits.”This new testing methodology is more closely aligned with the cookie-based approach of Google Ads’ ad variations.Prashant Nair, Product Manager, Google Ads, recommends advertisers use this new methodology when testing AMP pages via campaign experiments.Google Ads’ campaign experiments default to using a testing type called “search-based splits,” which assigns users to either a test group or control group every time they enter a search.Using search-based splits, any given user may end up seeing both the test and control experiences throughout the course of a day.Cookie-based splits work by … [Read more...] about Google Introduces a New Way to Split Test AMP Pages in Google Ads
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Dr. Pete Meyers from Moz revealed that HTTPs pages on the front page of Google search results could reach 50% by late May/early June 2017. Since Google announced it would be giving a small rankings boost to HTTPS sites, the amount of HTTPS pages ranking on the front page has been steadily increasing. Last July, HTTPS pages made up 30% of the results on Google’s front page. Now it’s at 45%, and by June it could reach 50%. That’s a considerable jump in the amount of HTTPS pages on the front page in a relatively short amount of time. This certainly raises a lot of questions, but perhaps none more important than whether this is due to the rankings boost or because there is an increase of HTTPS sites on the web. Meyers cleared up this question, stating that he believes it is due to sites switching to HTTPS as opposed to Google’s algorithm favoring HTTPS sites. Re: page-1 rankings for HTTPS, since people keep asking — The progression suggests this is due to … [Read more...] about HTTPS Pages on Front Page of Google Could Reach 50% by June 2017
Search engines leverage structured data to determine what entities are on your web page. They can also do this using other techniques such as natural language processing (NLP) and machine learning. This article will introduce you to various tools that will help you identify entities on a web page. These tools include: Interesting /Chrome plugins/extensions that enable you to see entities derived from structured data/markup as you surf any web page A fantastic visualization tool for entity graphs which can be run locally on your computer Tools that extract entities on a web page using primarily natural language processing (NLP) techniques Useful Chrome Plugins/Extensions There are several Chrome plugins that are extremely helpful in understanding (and actually seeing) what structured data is on a web page. Illustrated below are the Chrome extensions I use, listed under the keyword used to locate them via Chrome Web Store search. There are many advantages to utilizing these plugins. … [Read more...] about Use These Tools To See What Entities Are On A Web Page
Google Search Console (GSC) is powerful and provides a boatload of data directly from Google. One of my favorite reports in GSC is the Search Analytics report, which enables you to drill into queries that your site ranks for and the landing pages ranking for those queries, then slice and dice that information by device, country, date and more. You can also compare queries, pages, countries and devices by date, which is extremely helpful when diagnosing surges or drops in traffic. When analyzing websites, I often export data from GSC to Excel for further analysis. For example, when helping companies with website redesigns or CMS migrations, it’s important to have a solid understanding of all landing pages ranking for queries and receiving Google traffic. You can find that data in the Search Analytics reporting by selecting the Pages group. See below. There’s a nifty Download button at the bottom of the report which enables you to export a spreadsheet with your landing page … [Read more...] about How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
Have a Facebook page or creating a new one? Do yourself a favor and be proactive in setting your page up, so users can find you when they are looking. Too often, companies and brands don’t take the proper steps to be found and have to make adjustments in order to show in Facebook search. Whether you are setting up your first page, or tweaking an old one, the following tips can help you rise to the top of the search results. Use your brand for your Facebook page name When naming your Facebook page, you only have one shot at giving it a “name.” This is what shows up as the title of the page and is created when first setting a page up. This is currently the largest indicator for Facebook search and is make or break for your page being found. While it might seem simple that you would choose your brand name, it is not always cut and dry. For example, let’s say we are making a fan page for Search Engine Land. Many times people could create the page with the name … [Read more...] about 8 Tips For Getting Your Fan Page Found In Facebook Search