Chances are that the advertiser is adding keywords that are, on the whole, actually very similar to those already in the account. The copy is also likely to be of similar quality and appeal to searchers. The advertiser’s brand recognition can have a huge influence on CTR and therefore QS. All else being equal, a well-known site is likely to hold a considerable CTR advantage on its lesser-known competition. Even with a fairly small data set for any given keyword, Google should be able to see this difference pretty quickly. Averages lie. … [Read more...] about If Account-Level Quality Score Doesn’t Exist, Can It Really Hurt Your AdWords Program?
Page level seo score
To be effective, SEO scoring has to get granular. Knowing you scored an 89 out of 100, or a B+, overall with your SEO may be reassuring, but there weren’t any next steps that followed from that knowledge. The same is true even if you individually score each of the major SEO areas of focus. In my SEO Report Card column for Practical Ecommerce, I (arbitrarily) chose the following areas of focus: Home Page Content, Inbound Links and PageRank, Indexation, Internal, Hierarchical Linking Structure, HTML Templates and CSS, Secondary Page Content, Keyword Choices, Title Tags, and URLs. I don’t claim that these are the best “buckets”. Nonetheless, scoring such broad areas is still not actionable, really. … [Read more...] about The Science Of Scoring Your SEO
Popular products in this category Related (complimentary) products and accessories Related category links Users who viewed this item eventually bought Top rated / recently reviewed items Frequently searched items / categories Misguided use related categories, and popular styles links to improve their category level architecture. … [Read more...] about An SEO’s guide to site architecture
Ian Bowden is Head of Search at Ecselis (Havas Group) and is ultimately responsible for Search operations in the UK. Ian joined Havas Group in 2010 and has ten years of experience, having first started in SEO building affiliate websites to pay his way through university. Today, he leads one of the biggest UK Search outfits, and is passionate about driving both performance and integration for clients. In 2012, he was named in Media Week’s "30 under 30" list in recognition of his results for clients. … [Read more...] about Should you still be using an SEO enterprise platform?
Server response time Server supports browser caching and file compression. Supports minification of JS and CSS. Home page able to “live” at domain root (and not example.com/abc/home/index.html, for example). Category and Subcategory pages able to include up to 500 words of text copy above/below the product grid. Supports breadcrumbs on e-commerce category, subcategory and product pages. Supports Organization, Product, Local Business and Breadcrumb schema markup on appropriate pages. Support for product ratings and reviews (or at least inclusion of a third-party rating/review system). Supports Open Graph tags on all pages (syntax-based OK). Supports inclusion of social sharing buttons on product pages. … [Read more...] about SEO requirements for a new website platform