The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO? The variety and quantities of information transferred on the Internet have changed dramatically in the past decade. Content formats are larger and more complex, mobile usage has increased significantly, and there is a growing global population of Internet users on a daily basis. It is within this ever-changing landscape that a group of developers built SPDY (pronounced ‘speedy’, aptly enough), to build on the syntax of the original Hyper Text Transfer Protocol (HTTP). As the name suggests, SPDY was developed with the core aim of finding faster ways to transport content on the Internet that would reduce page load speeds. SPDY was primarily developed by a group of Google engineers and it provided the platform for … [Read more...] about What is HTTP/2 and how does it benefit SEO?
page load speed
In 2017 there has been a lot of focus around the impending mobile-first index and serving content through HTTPS. But there have also been two other important unfashionable topics lingering in the shadows: cybersecurity and site speed. Since 2010, Google have publicly acknowledged that they take into account page load speed and site speed, and with tools like Page Speed Insights (along with a number of other third party solutions) we’ve been able to monitor and analyse our seconds. However, balancing a quick page load speed and a great user experience hasn’t always been easy. As the internet has become a more and more important part of our daily lives, our online experience has evolved and we (as users) prefer much more visual content. Big visuals also mean big image files, video files and potentially a lot of JS and CSS to fancy up the written text. This also means that there is more to load, therefore increasing load speed. The reason that this is becoming more of an … [Read more...] about Why site speed is as important as ever on the visual web
The recent discussions about Google emphasizing the importance of page load speed has seen more international search marketers considering whether they should host their website locally or centrally. Unfortunately, as is typical with many announcements from search engines, a lot of rushed assumptions are made. In this case, some assume that hosting speed will be measured by Google’s bots travelling the globe from California and that therefore the hosting speed will not reflect what is actually happening to users locally. “Not so!” says Google via its Webmaster Central Blog and in posts talking about speed and performance. Instead, Google toolbar data will be used to judge speed to be sure that it reflects what users are truly seeing—wherever they are. This element of confusion means that instead of the page load discussion strengthening the resolve of people to “go local” it’s adding to the whirlpool of indecision over this complex subject. … [Read more...] about Page Load Speed & The Local Hosting Issue
If you live on the left coast of the US, you know that wine is an integral part of the social culture. From California through Oregon to Washington State, some of the world’s best grapes are grown and magically transformed into world-class wines. Since moving to the Pacific Northwest 20+ years ago, I’ve become a bit of an amateur oenophile (it’s hard for me to escape it when the small city in which I live, Woodinville, hosts over 90 wineries and tasting rooms). I’ve also learned the proper process for not just tasting wine, but fully experiencing wine. (Hint: it’s more than glug, glug!) The subject of wine tasting recently came up for me when I decided to register for SearchFest 2013 in Portland, Oregon on February 22. While Woodinville may be the wine capital of Washington State, featuring big reds such as Cabernet Sauvignon, Merlot, and Syrah (not to mention a few whites such as Chardonnay & Riesling), I admit I am most intrigued by the fussy but … [Read more...] about The Wine Enthusiast’s Guide To Tasting SEO Success
Many B2B companies use social media plugins on their websites to increase engagement and sharing of their content. According to AddThis, 14 million domains use the AddThis social plugin; another 2 million publisher sites use the ShareThis plugin. In fact, one of the three largest B2B companies in the United States (in terms of revenue) uses AddThis across its website. Social Media Plugins & Site Speed However, what users of these plugins might not know is that these tools can significantly increase page load speed. For instance, on one major project that my firm recently launched, the primary landing page of the site (and the most popular page overall), had three instances of social sharing buttons. Each instance included a Google Plus button, a Facebook “Like” button, and a Twitter “Tweet” button. That added up to about 400 kb of page load and 40 server requests. To put this into context, the entire page was 1,000 kb and had 68 total server requests. The … [Read more...] about Are They Weighing You Down?
Monitoring SEO health is vital to maintaining a successful search program. Slips in performance can happen at the drop of a dime, and waiting until the next monthly report to come out before discovering poor performance can be devastating to your program. There are several SEO health metrics you should be monitoring daily or weekly to be more proactive about tackling issues that will hurt performance. Although these metrics usually won’t point to the specific problem, they will give you a starting point for investigating the cause of performance decreases. The alert methods, frequency and conditions mentioned in this article are recommended for a vast majority of sites, but will need to be adjusted for sites with special needs or highly aggressive SEO programs. 1. Organic Traffic Changes Organic traffic is one of the biggest goals of SEO programs, and changes in your website’s organic traffic are heavily influenced by your SEO strategy. If organic traffic decreases: … [Read more...] about 21 Metrics For Monitoring SEO Health
Conversion rate optimization for lead generation websites is the process of identifying why visitors are not performing a predefined goal (whether converting by a phone call or form submission) and working to increase those numbers after a comprehensive analysis suggests change. Seems simple, right? With so many variables at play, this task can be quite daunting. For the small business owner, having a website is critical. However, if you wish dominate your market in this tough digital age, you should strongly consider investing time into CRO. The processes found below are implemented on No Risk SEO Inc. clients’ behalf as this provides tremendous value and allows them to reach new heights regarding their ROI. Since many of our clients in high ticket industries such as plastic surgeons, top real estate brokers, insurance agencies, franchise sales, etc. increasing lead form conversions by 10% can have a profound impact their business. The techniques found below were responsible for … [Read more...] about Conversion Rate Optimization (#CRO) for Lead Generation Websites
Are you creating a positive experience for your customers? Your audience is the most important aspect of your digital marketing campaign. A trend you’ll see continue to rise in 2016 and beyond is designing a user experience. As you’re designing a website or mobile app for your brand, ask yourself if your users will have a memorable experience and whether your message will leave an impact. User experience testing and practicing is no longer optional. As quickly as a user finds your website, they will just as quickly bounce and move on if they don’t have the experience they hoped. It starts with usability, cleanliness, and the value it brings to your audience. But it’s so much more than that. All aspects of your website contribute to the overall experience. Every business and every website you interact with has their own way of expressing themselves. How are you going to make sure your voice is heard and your customers find what they need on your website? User … [Read more...] about What You Need to Know About User Experience Design
As soon as Google announced that page load speed had been added to its ranking algorithms, page load speed became a buzzword in the SEO community. Unbelievably, that was over five years ago now. Page speed continues to be a hot topic in the SEO and UX spaces, and rightfully so. Even after five years, there is still an abundance of inaccurate or incomplete advice available regarding page speed. In my opinion, one of the often-ignored page speed topics is web hosting. In this article, I’ll share some of the data and experience I’ve gained regarding how web hosting impacts page load speed. The Real World Impact of Page Load Speed While the realistic benefits of improving page load speed are sometimes overstated, there are very real benefits to speeding up your website’s pages. SEO: Since page load speed is part of Google’s ranking algorithm, your website’s page load speed may have an impact on your Google rankings. The data on the specifics of this is … [Read more...] about Web Hosting for Optimized Page Load Speed