Got 10 seconds? Probably. But I bet you won’t spend it waiting for a web page to spin, sputter and load. I hate that. You hate that. And search engines hate that, too. But if your site is lightning fast, everyone will love you. Why Page Speed Matters Not too worried about your slow site? Maybe you should be. Sweet Brown (video autoplay) said it best: “Ain’t nobody got time for that!” And research findings agree. As SEL news reporter Amy Gesenhues noted in her post last March, average page-load speed for top retail sites was over seven seconds — well above the ideal load time of three seconds or less. And, according to KissMetrics, that four- to five-second differential is costing retailers billions. In fact, according to their findings, a one-second delay in page response can lead to a seven percent reduction in sales. But, page speed has implications beyond a poor user experience and loss of revenue — it also affects search engine rankings. SEOs … [Read more...] about 5 SEO Tips To Boost Page Speed
Page speed
Breaking Down Page Speed Events For SEO Gain
We all know page speed is important to SEO, but how can we accurately — and quickly — assess if our performance is good enough? Identify where the issues actually lie? While Google’s Page Speed tool is excellent for diagnosing page issues, site-wide testing requires more. Also, taking a single performance snapshot doesn’t cut it for getting a true assessment of your page load times; so what tools are there we can use to supercharge our diagnostic? Additionally, it’s important to get clear the value of changes in terms of SEO impact before allocating in-demand tech time to work on fixes. To throw up just one example: if your page returns in less than one-second, what impact will fixing render-blocking CSS have on absolute page-load times? What Are We Measuring? When we talk about page speed; really, we are corralling a number of key page-speed events together which are important for different reasons. Here are some of the key events we should care about … [Read more...] about Breaking Down Page Speed Events For SEO Gain
7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search
Having a mobile website in and of itself sets an SMB apart from almost half of its competitors. The Local Search Association (LSA) issued a report commissioned by BuzzBoard titled “Mobile: Ready — or Not?” in January 2016. BuzzBoard’s research found that 47.3 percent of SMBs do not have mobile-ready sites. The report also notes another 2015 study by RBC Capital Markets that reflects an even lower rate of adoption — it found 67 percent of SMBs’ sites are not mobile-ready. Those with mobile websites arguably stand to double the audience of those without mobile sites. According to comScore’s “Global Mobile Report,” virtually half of all traffic to the top 100 digital media properties are mobile only. The LSA and BuzzBoard report notes that in October 2015, Google stated that over 50 percent of search globally is on mobile. And surveys by LSA and Thrive Analytics reflect that mobile is even more important for local search — 60 … [Read more...] about 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search
Get Ahead of the Marketing Race with Storytelling & Faster Page Speed
Podcast: Download Subscribe: iTunes | Android | RSS Marketing is a race and we all want to get ahead of the game. But effective brand marketing is not only about knowing what works now, but also preparing for what’s coming in the future. Here are upcoming trends to consider when planning out your marketing strategy. How to Use Storytelling to Effectively Market Your Brand At Pubcon 2016 in Las Vegas, Brent Csutoras, SEJ’s Chief Social Media Strategist, sat down with Katy Katz, Content Director at Inturact, to talk about how storytelling can be used to effectively market your brand. Here Are Some Key Takeaways from Her Interview: Storytelling is telling authentic stories about your brand. You can make it more effective by telling stories about what’s going on inside your brand or things that are going on with your customers. Personalizing experiences and talking more about the stories really helps. The way to tell good stories is to read more and write a lot. … [Read more...] about Get Ahead of the Marketing Race with Storytelling & Faster Page Speed
Every Second Counts: Why Page Speed Should Be Your Next Focus
If you have already invested in making your website mobile friendly for Google’s latest algorithm update, then you are ready for the next step: optimizing your pages to load as quickly as possible. Otherwise, all your hard work toward gaining the top rankings in desktop and mobile search will be in vain. How We Know Page Speed Matters to Google In 2010, Google announced that site speed is a factor they take into account for search rankings. Since this revelation, they have introduced specific tools for webmasters to analyze and improve their page load times. First, there is the PageSpeed Insights tool. Enter your website URL and it will show you your speed score for both mobile and desktop devices, plus suggestions on how to fix each of the elements that are slowing your website down. Then there are the Site Speed reports inside Google Analytics. These reports, in the Behavior Section, will show you average times for page load, redirection, domain lookup, server connection, … [Read more...] about Every Second Counts: Why Page Speed Should Be Your Next Focus