Page views google analytics

Currently, the way Google Analytics separates users on AMP and non-AMP pages can make it difficult to get a full picture of user behavior across the two page formats. To help make this analysis easier, Google is updating the way it counts and reports site visitors to AMP and non-AMP pages in Google Analytics by unifying user IDs when someone visits a domain via AMP and non-AMP pages. Because the change unifies users across both page types, it will mean some reporting fluctuations. Here are the implications to note as this change takes effect over the next few weeks: User and session counts will go down over time as Google recognizes that two formerly distinct IDs are in fact the same user. When the change occurs, the metric New Users may rise temporarily as IDs are reset. Metrics like time on site, pageviews per session and bounce rate will rise consistent with sessions, with AMP and non-AMP pageviews no longer being treated as multiple sessions. This will … [Read more...] about Google Analytics is making it easier to see users across AMP and non-Amp pages

In the new functionality Google adapted its whole mobile solution to the App experience, providing additional reports and metrics for App owners and developers. In addition, they adjusted the registration flow to make it more streamlined for App developers. “Our goal with the new Mobile App Analytics reports is to help marketers and developers measure the end-to-end value of their mobile app, to ultimately help them build richer, more engaging experiences for their users.” Said JiaJing Wang, Product Manager at Google, explaining the reasoning behind the new functionality. According to a recent article, mobile search traffic is on the rise, showing increases across different industries and website types. Google Analytics confirmed this trend with the following statement: “mobile now accounts for 8% of all conversions that we’re seeing in Google Analytics, and mobile conversions have grown by about 180% in just the last year.” All the above, and other mobile … [Read more...] about Google Analytics Goes Mobile – Launches App Analytics

Google Analytics has continually beefed up with social data and full Google+ integration may be right around the corner.  The Dutch website Dutchcowboys found some official (and confidential) slides from an official Google deck showing how to connect a Google+ page with Google Analytics.  In addition, Arvid Bux discovered the full confidential deck showing more screens about the full integration of + & Analytics. The slides show a very simple integration between Google+ and Analytics that occurs by entering one’s analytics code to a new tab in your page’s settings.  This works with current Google Analytics tracking, or a new GA account can be created directly within Google+. The total number of visits, pageviews, average time on the site and bounce rate will reportedly be measured.  Users can also see analytics directly within Google+ buy clicking on a new top navigation button (next to circles).  Currently there is no way to … [Read more...] about Leaked: Google Analytics Is Making Its Way To Google+

Google Analytics is getting more and more powerful every day. With advances like Universal Analytics, the new custom segments and attribution modeling coming out seemingly every week, the free web analytics platform continues its quest to quench the collective thirst of insight-parched marketers. While all of these new features are indeed impressive, many Google Analytics users still haven’t scratched the surface of what the tool offers. Google Analytics custom events often fall into this neglected category because they require a little custom JavaScript to implement and the use cases are a bit more abstract. And yet, events are incredibly powerful because they allow you to measure website behavior previously hidden by the out-of-the-box Google Analytics integration with your website. Take the first step on the path to event proficiency by examining 10 Google Analytics custom events, understanding how to use them, and identifying which insights they can reveal. How to Track a … [Read more...] about 10 Google Analytics Custom Events That Track the Untrackable