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This Marketing Cloud integration is particulay significant because of how your Google Analytics data has been made directly available inside a third-party tool. For us at Luna, this is exciting because we’ve always had the philosophy that Google Analytics data has exponential value outside the interface. If you have quality web analytics, they should be combined with any other quality analytics – whether that’s email, store visits, POS data or other offline conversions. Seeing Google enable us to have quality, turnkey integrations and use our web data outside the confines of the GA interface has us excited about the future of the Salesforce partnership. … [Read more...] about Google Analytics 360 and Salesforce Marketing Cloud Integration

How many visits do I get per day and from where?How many users are visiting from Desktop / Mobile / Tablet?Which are the most popular pages of my site?Which pages do people see first (landing pages) when they visit my site?How many people are viewing my web site right now?What buttons do users click as they browse my web site?What time of the day I receive the most visits?1. How many visits do I get per day and from where?This is a report I run on a daily basis. You can view this report by selecting ACQUISITION > All Traffic > Source / Medium … [Read more...] about Best Google Analytics Reports for Beginners

Consider OTT or “over the top” apps like Amazon Fire TV or Apple TV, for example. Many of these platforms can be configured for iOS or Android, for example, which Firebase supports. But if you’re working with Roku or Adobe AIR, for example, I’m not sure how much luck you’ll have. Just know that there are platforms out there that Firebase does not yet offer support for – so be sure to talk with your development team about this before getting your heart set on anything. … [Read more...] about Choosing Between Firebase and Google Analytics SDKs for App Tracking

Google released the Asynchronous Tracking code on December 1st, 2009. Prior to that point all we had was the traditional code, and it worked like most other basic JavaScript code. That is to say that it would go one line at a time. So when your browser loaded up a line of code, it would load that line only, and then wait till that line was fully loaded. Then, and only then, would it move to the next line, and then load that line, etc. Like a single conveyor belt. The problem with that design though, is that if you ran into a snag the entire page would hang. So if the Google Tracking Code back then was placed at the top of your webpage in the head of the document, then the speed your site loaded was partly determined by how quickly Google sent you that code. If it took Google 10 seconds to send you that code, that was 10 more seconds your visitor had to wait to view the page. That’s why it was recommended to put that code at the very bottom of the page. That way if it stalled in … [Read more...] about Where Should The Google Analytics Tracking Code Be Placed?

When your domain is in the exclusion list, then users can cross from one subdomain on your site to another without starting a new session. Without your domain in the exclusion list, when a user goes from one subdomain to another on your site, Analytics sees that as a referral from one hostname to another and starts a new session. As a result, your reports can have artificially inflated session counts. … [Read more...] about Two Steps to Correctly Tracking Subdomains in Google Analytics