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By Tyler Norris / June 12, 2018 Google Analytics Google Analytics 360 announced in 2017. The latest feature to become available pulls campaign data and website performance metrics from Google Analytics and makes it available within Salesforce Marketing Cloud. One of the big challenges with email marketing tools has been the lack of insight into site behaviors. Typically, actions that occur outside of email, or landing page templates generated by the tool, are largely invisible or tracked in a separate tool. Google Analytics can often serve as our data hub, measuring the success of different campaigns from different tools. With key campaign data in Salesforce Marketing Cloud and directly associated with your email campaigns, marketers can get a more complete picture of their email journey and mobile marketing efforts and how they ultimately affect website behavior and conversions. Metrics available in the Marketing Cloud interface include: Site Usage Pageviews Sessions … [Read more...] about Google Analytics 360 and Salesforce Marketing Cloud Integration

by Alex Chris8 Comments Google analytics can give you a lot of information about your web site and if you are a beginner you can easily get lost in the reports. My goal with this post is to explain and demonstrate the 7 best reports to help beginners understand some basic information about their web site.These are the absolute essentials for any webmaster looking to answer the 4 w’s (‘what’, ‘when’, ‘where’ and ‘who’).How many visits do I get per day and from where?How many users are visiting from Desktop / Mobile / Tablet?Which are the most popular pages of my site?Which pages do people see first (landing pages) when they visit my site?How many people are viewing my web site right now?What buttons do users click as they browse my web site?What time of the day I receive the most visits?1. How many visits do I get per day and from where?This is a report I run on a daily basis. You can view this report by selecting ACQUISITION > … [Read more...] about Best Google Analytics Reports for Beginners

By Amanda Schroeder / February 20, 2018 Google Analytics Mobile Apps Even though the older Google Analytics mobile SDKs have officially been deprecated by Google and the analytics reports in Firebase have been rebranded to “Google Analytics for Firebase,” there is still a lot of confusion out there as to which analytics tool is the right one for the job. The Google Analytics mobile SDKs are technically still supported, and offer traditional reporting methods you’re more likely to be familiar with – but Google Analytics for Firebase has a lot to offer as well, and is considered to be the future of mobile app tracking. This post aims to help clarify the important differences between the two and provide some suggestions around using each platform. Let’s start out with some big-picture differences between the two, in no particular order. 1. Mobile Dev Platform vs Analytics-Specific Tool The Firebase SDK is actually a mobile development platform, not just a … [Read more...] about Choosing Between Firebase and Google Analytics SDKs for App Tracking

By Sayf Sharif / February 9, 2012 Google Analytics Before I even start talking about this, let’s go to code.google.com for the official recommendation on where someone should place their Tracking Code on their webpages… The Analytics snippet is a small piece of JavaScript code that you paste into your pages. It activates Google Analytics tracking by inserting ga.js into the page. To use this on your pages, copy the code snippet below, replacing UA-XXXXX-X with your web property ID. Paste this snippet into your website template page so that it appears before the closing </head> tag. The Google Analytics Asynchronous Tracking Code Ok! Thanks for reading, see you next time! Just kidding, of course it’s not that simple. So seriously, where should I put my Google Tracking Code? We actually get people asking us about this a lot. It’s one of the first items in our audits that we look at. What version of the tracking code are you using, … [Read more...] about Where Should The Google Analytics Tracking Code Be Placed?

By Logan Gordon / August 11, 2016 Analytics Google Analytics Review: What Is a Subdomain and How Should I Track It If you have a webpage whose URL is www.example.com, then example.com is the “root domain” or “parent domain,” and www.example.com is a “subdomain” of example.com. A single root domain can have any number of subdomains (even zero!), and website owners can use them however they want. Most of the time, if a user moves from one subdomain to another on the same root domain, you would want to view their behavior as a single session in Google Analytics. This allows you to easily connect interactions that take place on the two different subdomains. For example, it allows you to credit a product promotion on shop.example.com with an ecommerce transaction on checkout.example.com. This blog post will focus only on subdomains that share a root domain, like shop.example.com and checkout.example.com. If you have multiple root domains, like … [Read more...] about Two Steps to Correctly Tracking Subdomains in Google Analytics