Additionally, Google has rolled out a new metric to help evaluate the visibility and positioning of your ads – Click Share. This is defined as “the clicks you’ve received on the Search Network divided by the estimated maximum number of clicks that you could have received.” Google rolled out this feature in the last month. It is designed to provide a combined view of Impressions Share and Click Share. … [Read more...] about Average Position in Google Ads is Going Away, Now What?
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Jason Fried added "When Google puts 4 paid ads ahead of the first organic result for your own brand name, you’re forced to pay up if you want to be found. It’s a shakedown. It’s ransom. But at least we can have fun with it. Search for Basecamp and you may see this attached ad." … [Read more...] about Basecamp Google Ad: We Don’t Want To Run This Ad But Forced To.
We tested ECPC but found that our spend doubled or tripled during the first few weeks — with no comparable increase in conversions. While Google encouraged us to “hang in there,” this isn’t a very compelling argument to make to clients. … [Read more...] about A Rundown of Your Google Ads Automated Bid Options
As many have written of recently, there is a growing set of tools and actions that can be taken in our Google Ads to save us from the mind-numbing repeatable tasks of PPC-yesteryear so we can invest our time increasingly in reporting and strategy (the human connection parts of PPC that should remain safe for quite a while). … [Read more...] about 3 Ways to Automate Google Ads Without Knowing How to Code
Also, this number should ideally be in sync with how frequently you run the script automatically. For instance, if you run the script weekly, a 7- or 8-day lookback window suffices and avoids getting notified about things you already fixed last time. … [Read more...] about How to Recover Lost Conversions with a Google Ads Script