LinkedIn Advertising gets classified a few ways. It gets called “Paid Social,” but it’s not very social. It gets called “Display,” but it shares very little with other Display channels. No, LinkedIn Advertising is in a world of its own – and for good reason. Not Really Paid Social Although LinkedIn is technically considered a social media platform, it is very different from most consumer-facing social media. Its advertising solutions are no different. LinkedIn offers two main types of ad units. The first, right-rail text ads, (called simply, Ads) have no social element to them at all. The platform’s most recent ad unit addition, called ‘Sponsored Updates,’ is definitely more socially focused, but the sociality revolves around your LinkedIn Company Page, which is the hub for all communication around your brand. Advertisers can ‘Like’, ‘Comment’ on, or ‘Share’ a Sponsored Update. They also tend to … [Read more...] about 3 Ways LinkedIn Ads Are Different Than Other Paid Social
Brands have a new way to pay for external or offsite SEO, a path to influence rankings. It follows the search engines’ terms of service and can lead to the type of links Google says are among the most valuable. Google spokespersons even endorse the principle behind this new paid form of SEO… well, sort of. Can Paid Offsite SEO Be Legal? Yes. Let’s begin this exploration with one of the oldest paid SEO channels of all: press releases. Old style press release optimization was straightforward. Write a press release with keyword anchor text links to your website. Place these releases on one or more paid press release services, many of which have SEO packages. A Screen Shot of PRWeb’s SEO and Social Media Offering. The press release websites place your release on their site, then distribute it to partner sites and syndicates further via RSS. You can read more about this in Danny Sullivan’s article, How PRWeb Helps Distribute Crap Into Google & News … [Read more...] about Is Paid Social Media The New Paid SEO?
It’s never been more important to include paid social media as part of your digital marketing strategy. Between the completely ineffective reach of organic content on Facebook, the ridiculous potential exposure offered by Twitter, and the amount of time prospective customers spend on social media every week, if you’re not advertising on social, you’re seriously missing out! In today’s post, I’ll be counting down the top 10 paid social media hacks of all time, taken from my recent webinar with Hanapin Marketing’s Matt Umbro. Let’s get started! Paid Social Media Hack #10: Quality Score in Facebook and Twitter Ads Quality Score is a familiar metric to AdWords and Bing Ads advertisers, but it’s just as important on Facebook and Twitter. Facebook’s Relevance Score On Facebook, Quality Score is known as Relevance Score. Facebook calculates this score based on how engaging your ads are. The more engagement, the better the Relevance Score. … [Read more...] about The Top 10 Paid Social Media Hacks of All Time
Reporting live from Connect, our two-day search event in Miami, here’s the second in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation. Yesterday, we heard from the awesome Larry Kim from WordStream, the most influential PPC expert for three years in a row and a man who can rattle through 156 fascinating and incredibly helpful slides without taking a breath. What’s the current landscape of PPC? Well, it doesn’t look great. As Larry says, “We’ve had a good run. It’s been 15 years, but there are headwinds on the horizon.” And those ‘headwinds’ are… Paid search CPCs are at an all time high, across Google and Bing. Certain verticals are insanely expensive. Mobile is responsible for 50%+ of all Google searches. There are fewer ad spots on mobile. Apps are stealing from desktop searches, people are just opening a Yelp-type app and searching within there. 95% of time … [Read more...] about WordStream’s Larry Kim on how paid social ads can become your ‘unicorns’
Pamela Lund is a well-known PPC marketing specialist, and an upcoming speaker at the SEJ Summit in Santa Monica on February 24th. The conference ticket cost for attendees is being covered by our partner, Searchmetrics, which delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster. Want to attend? We still have a few spots open – so if you are in the LA area and want to learn from Pamela (and other speakers like Neil Patel, Stephan Spencer, Morgan Brown, and more), sign up for an invite now. If you aren’t in the LA area, check out where else the SEJ Summit will be this year, including Chicago, NYC, San Francisco, London, and Dallas. We are excited to welcome Pamela next week. and can’t wait to hear what she has to say. But for now, here is some insight from Pamela on PPC and paid social media: As with all things SEM, the answer is it depends. For e-commerce, the … [Read more...] about #PPC & Paid Social Media Strategies With @Pamela_Lund