An update to Google Manufacturer Center gives advertisers the ability to add product pages to Google Shopping listings.In addition, advertisers also have access to new analytics capabilities to measure their results.Product Pages on Google ShoppingGoogle Shopping merchants can now populate their listings with product pages.Merchants can use product pages to highlight product features and capabilities in full detail.Google has partnered with WebCollage to provide content for product pages.According to Google, WebCollage has seen 10 percent more conversions for their clients when more visual content is shown at retailers based on an A/B test.Eventually, manufacturers will have the ability to upload their own content to Manufacturer Center.Updates to Analytics in Manufacturer CenterGoogle is launching new analytics capabilities in Manufacturer Center that will provide merchants with a better understanding of how ads for their products are performing.With this data, merchants can learn how … [Read more...] about Google Shopping Lets Merchants Add Full Product Pages to Listings
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share tweet share pin it e-mail share Spot Hot Shopping Trends Using Big Data Imagine having your store stocked with exactly the right products that your customers desire in the precise quantities that they wish to buy. You are completely unburdened by slow sellers. Your website contains all the right keywords. And drastic markdowns are a thing of yesteryear. Unless you are a master psychic or you have access to each of your customers’ personal shopping lists, achieving this degree of inventory perfection seems like an impossibility. “I see a small elf and it sits on a shelf.” While the flawless inventory remains elusive, retailers are able to much more accurately predict hot products and shopping trends thanks to Big Data. What is “Big Data?” “Big Data” refers to the huge volume of data that is collected by businesses. It is generated instantaneously, sorted by data integration tools, and converted into … [Read more...] about Spot Hot Shopping Trends Using Big Data –
Social shopping relays an e-commerce method of traditional shopping in which consumers shop in a social networking type of environment. Social shopping sites reflect users’ personal tastes and allow for online conversation. Visitors can learn what’s popular, get shopping ideas, and follow links to products they wouldn’t necessarily find on their own. Using the wisdom of crowds, users communicate and aggregate information about products, prices, and deals. Many sites allow users to create custom shopping lists and share them with friends. Others concentrate on the user interactions and recommendations based upon peer-to-peer social relationships and credible users. While Web 2.0 is slowly morphing new direction, social shopping is still trying to hit mainstream. Compared to many Web 2.0 sites, social shopping sites are slowly growing but still growing hand over fist. Social shopping combines two of the Web’s most prominent activities: engaging in commerce and … [Read more...] about Why You Should Get Involved With Social Shopping: E-commerce 2.0
It sounds pretty damning. Two recent surveys suggest that Google Shopping isn’t leading searchers to the best prices on products. But the surveys weren’t well documented, nor did they include competitors like Bing, Shopzilla, PriceGrabber and Nextag, which have similar issues. So, Search Engine Land will be running its own fully documented tests. Every few days, we’ll search for an item and show what we found, starting with today’s test, a search for a toaster. Testing For The Low Price Vs. Featured Price This is a long story. It’s designed to be that way so that people can understand exactly what was tested and the reasoning for selecting prices to compare, which is lacking in the two other surveys. This type of detail is important, especially when lobbing around accusations to the US Federal Trade Commission about potential consumer misleading, as Consumer Watchdog has done. Take the time to read the full story if you want to understand just how very … [Read more...] about Do Google Shopping & Other Shopping Search Engines Give You The Best Deals?
After years of investigation, we finally have a formal EU antitrust complaint against Google in search. It’s narrow — all about shopping search. Here’s a look at the specific charges and what they might mean for the search engine. The EU is issuing a “Statement Of Objections” to Google outlining its concerns, where it will back these up with what will be pages and pages of evidence. The public won’t have access to this, but there’s an excellent chance it will leak. Until then, all the public gets is a short fact sheet that outlines the EU’s four concerns, when it comes to shopping search. I’m going to address each of the concerns below, as well as potential solutions. Be aware that this is a long article. If you really care about the issues, from the perspective of someone who has tracked the search engine industry for nearly 20 years, read on. It’s very important to understand that with all of these concerns, Google can … [Read more...] about Analyzing The EU’s Antitrust Charges Against Google Over Shopping Search