Speed Matters both for Users and SEO: Nobody wants to wait several seconds for a website to load. Users would rather leave your site and go to a competitor than spend time waiting. “Time is money,” as the old proverb says. Time also matters for Google. Speed is one of Google’s ranking factors. All things being equal, the faster the website the higher the rank. And there is nobody who will argue that having a speedy website isn’t a necessity nowadays. The question is: how to make your website faster? Our guest author Tomek Rudzki, Head of the Research and Development team at Elephate, winner of “Best Small SEO Agency” at the 2018 European Search Awards, explains that in another installment of Unwrapping the Secrets of SEO. … [Read more...] about Unwrapping the Secrets of SEO: The Ultimate Guide to Website Speed
Palm pilot the ultimate guide
We wanted to let you know that a limited number of keywords that are currently linked to synonyms, or “mapped,” will soon become unmapped to give advertisers more control over their keywords. As you may know, we use various matching technologies to link some bidded keywords to other terms that a searcher might use synonymously to look for them. This mapping connects some keywords with related synonyms, such as “car insurance” with “auto insurance.” Recently, advertisers have voiced a need to manage some of these synonyms separately, so that they can use separate bidding and creative strategies, tracking URLs and business goals. To give advertisers more control over their ads, we plan to remove a limited number of keyword mappings on July 29, 2008. … [Read more...] about SEM News, The Ultimate Guide To Search Marketing Optimization Part 2, & SpyFu Competitive SEM Karate
High CPCs, low ROI. This is one of the most common goals found in poor performing SEM accounts. Obviously, dropping max bids seems like the easiest and first choice. But definitely take some other steps first, such as only lowering bids on non-converting words, dropping bids slightly on your high volume words first to see if that helps, and focusing your match type from broad to phrase. Those changes will help you immediately. Another good thing to do is change your ad copy to pre-qualify users before they click and waste your budget by not converting. The goal is not traffic—it’s results. I remember on one campaign, we took the “cheap” modifiers out such as “sale,” “discount,” “bulk,” etc. Once we did, we raised sales immediately. I think that users who search on “cheap” terms may be doing a lot of research to find the best deal. Yes, you’d love all of that traffic, but you’d rather bring in users who … [Read more...] about SEM News, The Ultimate Guide To Search Marketing Optimization, & Broad Match Or Not?
So, Part 1 and Part 2 of this series has had some straightforward advice. Optimization is so key to what we do. In fact, as my agency’s parent company is a traditional marketing firm, I am constantly relaying the differences to my offline partners and one of the biggest differentiators I list is optimization. In offline, the main work is done BEFORE a campaign starts…planning, buying, trafficking, etc. In online (and especially in SEM), the “easy” part is the upload. The majority of the work is tracking, reporting, managing, and optimizing. If you don’t optimize, you won’t get good results. In fact, you could end up completely wasting your budget. … [Read more...] about SEM News, The Ultimate Guide To Search Marketing Optimization Part 3 & The Top Marketing Words Of All Time
Focus on your target audience Before setting up a design, you need to understand the needs of your target audience. Are these people looking for the best price, or do they want to read a dozen reviews before buying? Are there cultural differences you need to take into account? These things determine the setup and layout of your shop’s homepage. Do you need to highlight sale items? Are you addressing a particular niche? If so, you’ll need to make that clear from the start. … [Read more...] about eCommerce usability: the ultimate guide • Yoast