You’re losing revenue, missing opportunities and placing your business at risk — if you ignore how Google adapts and evolves day by day. The Google we see today is not the same search engine “challenger” that launched in 1998. It has constantly innovated to stay on top of the hyper-competitive search market. With your business’ success intimately linked to the search giant, you run a great risk by not adapting and growing in pace with these innovations. What’s Going Wrong Often, when a company decides to launch a new website, it will pick a launch date and just “go for it.” The process is a lot like creating a paper airplane — once it’s launched, you’re no longer in control. It can take any course, fly whatever distance and land anywhere at all. Companies that take this approach to launching a site will meet with designers and web developers, draw up a to-do list, and check off each item as tasks are completed. When all … [Read more...] about Will Your Business (And Your Website) Adapt & Evolve With Google?
Paper airplanes how to make the best
I’ve been digging into customer service books over the past couple years, and it never ceases to amaze me how many companies just don’t get customer service right. And just how easy it is to get right, if only businesses would only take a few extra steps. Not too long ago, my wife and I stayed at a hotel where customer service was clearly made a priority. Most of the staff knew us by name, and when it came to deciding what to order from the breakfast menu (which was free) the hostess told me to “Get them both!” But as great as our experience was, there were a few noticeable lapses in service. Not that anything was bad, but something was noticeably missing. One example: We were told that hors d’oeuvres are served in the library each evening. On the first night, my wife and I decided to hang out by the fireplace and play a game of Sorry! while we waited for hors d’oeuvre time. About 30 minutes past hors d’oeuvres time, there were still none … [Read more...] about 7 Ways to Create Customer Service Content
In some ways, it’s the Who’s Who of Twitter — the Twitter Suggested Users list. These are the 241 people Twitter currently suggests that new people should follow. Below, a look at who makes it by categories, such as media or sports. Who’s getting Twitter’s love (such as the New York Times) and who’s not (say most other newspapers). To make the breakdown below, I used an account that was following no one on the Suggested Users List. That’s important, because if you follow someone, then they’ll no longer show (that’s why it seemed TechCrunch might have been dropped recently, but they weren’t). NOTE (Sept. 22, 2009): About two weeks after this was originally written, it appears TechCrunch really was dropped from the list. How to get on the list? Twitter blogged in March: We’ve explained that the Suggested Users list is a bit like your local book store’s staff picks but there’s a little more to it than that. Our … [Read more...] about Who Does Twitter Love? Breaking Down The Twitter Suggested Users List
If the search engine optimization world has a rock star, ironically the king isn’t an actual SEO but rather mild mannered Matt Cutts of Google. Histitle of software engineer belies his role as spam czar from Google. If Google’s web search results are a castle constantly under siege, Matt Cutts is the one high on the walls, swinging his sword and calling to his fellow Googlers to repel the attackers with hot oil of site expulsions and link downgrades. Of course, not all site owners and SEOers are trying to bring down the Google castle. Many of them are hard working villagers that want the protection of the castle but can’t figure why they aren’t allowed in past the gates. As a benevolent lord of the castle, Matt seeks to help. In fact, even to the so called enemies he’ll reach out, similar to the famous Christmas Truce of 1914, as he’s written. As a result, everyone wants to talk to Matt. Here he is at the Google Dance, held at Google during SES San … [Read more...] about 8 Googler Alternatives To Superstar Matt Cutts