Papua indonesia

Google’s share of the Internet ad market has risen almost 10 percent in the last five years, from 34.9 percent in 2006 to 44.1 percent in 2010, making it the undisputed Goliath in online advertising. Google also dominates global search, accounting for 85 percent of all searches as their three main competitors, Microsoft, Yahoo, and AOL, have slipped to just a 13.8 percent share combined, according to advertising and communications firm ZenithOptimedia. As Google continues to grow, thanks to acquisitions like DoubleClick and YouTube, Facebook has also increased their market share, though it is more at the expense of companies like Microsoft and AOL. Facebook’s 0.6 percent 2006 market share had grown to 3.1 percent in 2010; ZenithOptimedia expects they will surpass Microsoft by the end of this year. They doubled AOL during 2010. In times of persistent economic uncertainty, it wouldn’t be difficult to take a pessimistic view in predicting expenditures in the coming year … [Read more...] about Google Now Owns 44% of Global Advertising Market

Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? At ClickZ Live Jakarta, Chris J Reed, global chief executive officer and founder, Black Marketing, shared his 10 tips for success on LinkedIn. “You all have terrible profiles – I know, I’ve seen them,” Reed told delegates. How to improve that? The first step is understanding LinkedIn’s role as a business-to-business (B2B) and a pier-to-pier (P2P) network, in a business context. “It’s not Facebook, it’s not Twitter and it’s definitely not Tinder,” says Reed. Who uses LinkedIn? The platform is establishing a significant presence in Asia. India and China now make up LinkedIn’s two biggest markets after the United States. It has a growing presence in many APAC markets including Australia, New Zealand, Singapore, Hong Kong and Indonesia. China’s adoption of the site in particular is a surprise to … [Read more...] about 10 tips for marketing success on LinkedIn

Technology has made volunteering or giving a monetary donation to our favorite non-profit organization as convenient as possible. As technology continues to advance at an increasingly speedy rate, we can expect to see more opportunities for non-profits to reach donors and the people they help. For example, mobile devices will help non-profits engage with supporters and more effectively communicate with volunteers and staff members. Big data and analytics are being used to learn which channels are the most effective in reaching donors or how to plan fundraising events. The Cloud provides cheaper alternatives to services that were normally too pricey for non-profits. Software will be able to enhance the user experience. And social media networks provide access to donors, supporters, volunteers, and patrons. Non-profits aren't just using technology to help their causes, though. They're also innovating the tech sector themselves. Take the following ten non-profits, in no particular order, … [Read more...] about 10 Non-Profits Making a Difference in the Tech Sector

About a year and a half ago, I relocated from California to Singapore to take on the challenge of marketing SurveyMonkey’s portfolio of products across Asia. Living and working in a new region, I’ve been learning new ways of marketing, communicating and relating to different cultures. While my new role consisted of online marketing, offline promotions and some business development, my initial focus was on search engine marketing, since this was the area I knew best. For the most part, international SEO/SEM is an effort that one can do without ever getting on a plane; however, my ramp-up time was incredibly accelerated by a total immersion in a new target market. If Asia is on your marketing roadmap or near-term horizon, I hope I can smooth your learning curve with this list of my top seven eye-opening discoveries. 1. Hyperlocal language optimization may be necessary Before arriving in Asia, I had known that both Indonesia and Malaysia speak a language that in English we … [Read more...] about 7 lessons to jump-start your digital marketing in Asia

Asia Pacific, or APAC, includes countries along the Pacific Rim of Asia and Oceania, each of different sizes, cultures and developmental statuses. In aggregate, this region of about 20 countries counts near 4 billion people and $24 trillion in aggregate GDP (summed World Bank population and GDP figures, also used in the Excel charts below) and has exploded onto the digital scene. In fact, according to a recent eMarketer study, APAC has already usurped North America for the title of global e-commerce heavyweight in 2014 and is still growing fast, with total sales estimated to exceed $1 trillion in 2017. This final segment of the cross-border series dives deeper into the opportunity available in APAC, providing considerations and best practices useful for digital marketers looking to establish an effective strategy in the region. One of the most important things to keep in mind when approaching APAC is that the region is highly diverse and segmented, spanning the mature countries of … [Read more...] about The Cross-Border Series Part 4: Advertising In APAC