When you search for something at a search engine, the search engine might not just try to find pages on the web which match the keywords that you searched with, but may first try to expand upon those keywords by finding similar or related terms. This kind of expansion of search terms can be most visible when one of the query terms that you use is a misspelling, and a search engine might display results with the correctly spelled words if it is pretty confident that one of the terms is misspelled. How does a search engine know that a term is misspelled, or that there might be related phrases that might provide better and more helpful results to a searcher? One way is for the search engine to look at its query logs to see if previous searchers might have corrected or rewritten their queries after doing an initial search for the original search terms. Another might be for the search engine to look at an outside source of information – such as a dictionary that defines different … [Read more...] about How Search Engines May Substitute Other Search Terms for Yours
Patent attorney search
Google has rolled out a new GooglePatents search engine (Official Google Blog post here), allowing people tosearch across the full-text of US patents from 1790 through the middle of 2006.The company plans to update the service further with more 2006 filings and moveto a weekly or better refresh schedule in the future. US patents can already be searched by the general public using, among otherresources, the search serviceprovided by the US Patent & Trademark Office. So why bother with a new servicefrom Google? "We’ve really applied the Google experience to it. It’s easier so you don’thave to apply the fielded searches," said Bill Brougher, a group product managerat Google overseeing the project. "I think it will open up patent search to alot of non-lawyers." Google has used the scanning technology used forGoogle Book Search to create a full-textindex of all US patents through the middle of 2006. The USPTO also offersfull-text searching, but only for patents going … [Read more...] about Google Launches Google Patents, Full-Text US Patent Searching
Google has been awarded a patent entitled “Determining and/or using location information in an ad system” that has very broad implications for PC and mobile advertising. While we all take geo-targeting today for granted, back when this Google patent application was filed in April, 2004 it wasn’t as common. Dare I say it: Google may have just patented geo-targeting. Here’s a discussion of the “what is claimed” from the patent: A computer-implemented method for controlling serving of an ad using its relevancy to a request, the method comprising: a) accepting, by a computer system including at least one computer, geolocation information associated with the request; b) comparing, by the computer system, the accepted geolocation information associated with the request with geolocation targeting information associated with the ad to generate a comparison result; c) determining, by the computer system, the relevancy of the ad using at least the comparison … [Read more...] about Has Google Just Patented Geo-Targeting?
We usually hyperfocus on Google Place search and Maps results, since they have such large market share. But there are good reasons for local businesses to be concerned with ranking elsewhere as well. So, here are a few other local search engines to consider, and a few tips for ranking effectively in their results. It’s not surprising that many businesses focus mainly on ranking well in Google’s local results, but working to rank well in some other search properties often has the benefit of helping to augment one’s rankings in Google, too. Ranking well in directories can give your listing a better signal in terms of linking weight or citation value on other sites, so performing well in local on subsidiary sites may help to build your rankings back in Google. There are other good reasons to spend some time improving one’s position on secondary search engines, too. Diversifying your sources of traffic can help to reduce your dependency on the big Google mothership, … [Read more...] about 5 “Local” Search Engines You Should Be Targeting But Aren’t
If your reputation hasn’t been damaged in some way online, then you may never have thought about whether search engines could be responsible. After all, they seem pretty neutral in many ways — other people create Web pages, images, videos and social media posts, and search engines merely display the content for associated keyword searches. But there’s a lot more going on than meets the eye. Google, Bing and other search engines could bear part of the responsibility if those search results are harming you. First, if someone intentionally creates and publishes material specifically intended to lie about or misrepresent you, and thus damages your reputation — whether it be your business or you personally — then it’s obvious that this person is directly responsible. Under generally accepted business laws in the United States and Europe, that person may be considered liable for the damage they’ve done, and they might be compelled to assist you in … [Read more...] about Are Search Engines Responsible For Reputation? Yes, Virginia, They Are. Big Time!