In Google’s search results, depending upon your query, when and where you are searching, and what your browser and search engine settings might be, you may receive a different set of search results than other folks performing a search using the same query terms. And those results may include a mix of links and images from different data sources including Web results, images, advertisments, local business, books, products, and others. Google’s Universal Search provides a blended mix of results which incorporate results from a number of different data respositories all together into search results. While ads are usually segmented from other results, the remainder may be mixed together upon results pages. David Bailey, on the Official Google Blog, provided a glimpse of how those results came to be blended together in Behind the scenes with universal search. He provided an even more detailed view in a guest post at Search Engine Land titled An Insider’s View Of Google … [Read more...] about How Google May Blend Information From Feeds and Extracted Data For Search Results
Patent attorney search
Might Google start providing more link options in Google Instant Previews as a result of this acquisition? A company that filed a patent infringement lawsuit against Google in 2007,on the day that their last patent was granted, has now assigned all of their patents to Google. The flowchart below is from one of their patents and shows multiple link options available when someone hovers over a link. The company, iLOR, LLC, applied for a preliminary injunction against Google’s Notebook application, and Google successfully filed a motion for summary judgment to terminate the claims against it, and was awarded around $660,000 in attorney’s fees. The case set a new standard (pdf) on appeal on when attorney’s fees should be awarded in patent infringement cases when the decision regarding the fees was reversed on appeal. The technology involved is described in a patent entitled Method for Adding a User Selectable Function to a Hyperlink U.S. Patent No. 7,206,839 (described … [Read more...] about Google Acquires iLOR Patent Used to Sue Google
When you search for something at a search engine, the search engine might not just try to find pages on the web which match the keywords that you searched with, but may first try to expand upon those keywords by finding similar or related terms. This kind of expansion of search terms can be most visible when one of the query terms that you use is a misspelling, and a search engine might display results with the correctly spelled words if it is pretty confident that one of the terms is misspelled. How does a search engine know that a term is misspelled, or that there might be related phrases that might provide better and more helpful results to a searcher? One way is for the search engine to look at its query logs to see if previous searchers might have corrected or rewritten their queries after doing an initial search for the original search terms. Another might be for the search engine to look at an outside source of information – such as a dictionary that defines different … [Read more...] about How Search Engines May Substitute Other Search Terms for Yours
Google has rolled out a new GooglePatents search engine (Official Google Blog post here), allowing people tosearch across the full-text of US patents from 1790 through the middle of 2006.The company plans to update the service further with more 2006 filings and moveto a weekly or better refresh schedule in the future. US patents can already be searched by the general public using, among otherresources, the search serviceprovided by the US Patent & Trademark Office. So why bother with a new servicefrom Google? "We’ve really applied the Google experience to it. It’s easier so you don’thave to apply the fielded searches," said Bill Brougher, a group product managerat Google overseeing the project. "I think it will open up patent search to alot of non-lawyers." Google has used the scanning technology used forGoogle Book Search to create a full-textindex of all US patents through the middle of 2006. The USPTO also offersfull-text searching, but only for patents going … [Read more...] about Google Launches Google Patents, Full-Text US Patent Searching
Ask around and you probably won’t find many people who think the idea of “Internet everywhere” is a bad thing. Thanks to laptops and smart phones, wi-fi and 3G, we can work (or play) at airports, check email during cab rides, and compare prices online from any department store. We can Google anyone or anything from anywhere, and turn around and broadcast what we find on Facebook, Twitter, or our blogs. Who’s complaining? Pretty much everyone in the U.S. legal system, at least this week. The New York Times has coined a new term: the “Google mistrial.” It reflects the growing number of mistrials and legal disruptions caused by the idea of “Internet everywhere” — three cases in just the last two weeks. Jurors are using their cell phones to research defendants, lawyers, and facts of law, often in violation of the judge’s orders about admissable evidence. “A juror on a lunch or bathroom break can find out many details about … [Read more...] about ‘Google Mistrial’ – Is Search Getting In The Way Of Justice?
Google has been awarded a patent entitled “Determining and/or using location information in an ad system” that has very broad implications for PC and mobile advertising. While we all take geo-targeting today for granted, back when this Google patent application was filed in April, 2004 it wasn’t as common. Dare I say it: Google may have just patented geo-targeting. Here’s a discussion of the “what is claimed” from the patent: A computer-implemented method for controlling serving of an ad using its relevancy to a request, the method comprising: a) accepting, by a computer system including at least one computer, geolocation information associated with the request; b) comparing, by the computer system, the accepted geolocation information associated with the request with geolocation targeting information associated with the ad to generate a comparison result; c) determining, by the computer system, the relevancy of the ad using at least the comparison … [Read more...] about Has Google Just Patented Geo-Targeting?
Google says it captures user location data only on an opt-in, consensual basis. Where Are the Damages? As a former lawyer who did a fair amount of plaintiff-side litigation in my past I’m sympathetic to the consumer class action and believe that it has been a valuable tool to police corporate misconduct, which regulators have often been unwilling to do themselves. However class actions have also been abused by opportunistic lawyers, especially in the tech industry and especially of late. The Apple and Google suits fall into that category. For example, where are the damages? Arguably nobody has suffered any actual harm as a result of having location identified by their smartphones — at this point. Adverse PR has already brought about a policy change at Apple; and Google will probably change its disclosure rules and policy around location data collection and retention for smartphones as well. The increasing frequency of opportunistic and dubious class actions is undoubtedly … [Read more...] about “Locationgate,” Skyhook Suit And FTC-Search Probe
We usually hyperfocus on Google Place search and Maps results, since they have such large market share. But there are good reasons for local businesses to be concerned with ranking elsewhere as well. So, here are a few other local search engines to consider, and a few tips for ranking effectively in their results. It’s not surprising that many businesses focus mainly on ranking well in Google’s local results, but working to rank well in some other search properties often has the benefit of helping to augment one’s rankings in Google, too. Ranking well in directories can give your listing a better signal in terms of linking weight or citation value on other sites, so performing well in local on subsidiary sites may help to build your rankings back in Google. There are other good reasons to spend some time improving one’s position on secondary search engines, too. Diversifying your sources of traffic can help to reduce your dependency on the big Google mothership, … [Read more...] about 5 “Local” Search Engines You Should Be Targeting But Aren’t
After 19 months of investigation, political maneuvering, lobbying and intense speculation the FTC has closed its antitrust investigation of Google. The outcome is almost exactly as we reported yesterday and it’s probably legally correct. Google comes away largely unscathed from the process. Once can hear the celebrations getting started in Mountain View. The settlement has three components. Henceforth there will be no involuntary scraping of third party content for inclusion in “specialized” (vertical) Google search results (the Yelp case). Google will also enable easier exporting of AdWords campaigns to Bing and other platforms. And Google (through a consent decree) will be required to fairly license Motorola’s “standards-essential” patents and stop using them in an anti-competitive way to block rival products. Here’s what the settlement requires according to the FTC: Under a settlement reached with the FTC, Google will meet its prior … [Read more...] about “Law Protects Competition Not Competitors,” Not Enough Evidence To Prove “Search Bias”
If your reputation hasn’t been damaged in some way online, then you may never have thought about whether search engines could be responsible. After all, they seem pretty neutral in many ways — other people create Web pages, images, videos and social media posts, and search engines merely display the content for associated keyword searches. But there’s a lot more going on than meets the eye. Google, Bing and other search engines could bear part of the responsibility if those search results are harming you. First, if someone intentionally creates and publishes material specifically intended to lie about or misrepresent you, and thus damages your reputation — whether it be your business or you personally — then it’s obvious that this person is directly responsible. Under generally accepted business laws in the United States and Europe, that person may be considered liable for the damage they’ve done, and they might be compelled to assist you in … [Read more...] about Are Search Engines Responsible For Reputation? Yes, Virginia, They Are. Big Time!