Pay n pak stores

Many companies have brick-and-mortar locations spread out across the country or around the world, and most have some type of store locator utility on their websites. Restaurant chains, hotels, retailers, service providers, and more will frequently have a substantial web presence coupled with the desire to make it easy for consumers to find their local outlets. But most of these companies haven’t thought their store locator strategies through very well, treating the site feature as just a necessary item to include like a “contact us” page, or copyright notice—and they haven’t really thought through optimizing that content to easily be found through search engines. This article is part of Local Search Week here at Search Engine Land, a special look at local search marketing issues in the run-up to our SMX Local & Mobile conference next month. In this article I’ll outline a few reasons why optimized store locators are beneficial, and I’ll … [Read more...] about Local SEO For Retail Store Locators

SEOs who are not paying attention to apps are missing a large part of the mobile SEO picture. Even if your company does not have an app, recent changes to Google mobile results allow apps to compete with your website for the same rankings. In many cases, app results are winning. In addition to Google’s Deep Linking changes, which focus on crawling and ranking internal app screens, there have been significant changes to the way Google ranks entire apps, often directly at the top of the search results. The inclusion of App Packs in mobile search results has dramatically improved app discovery in Google. Now, 27 percent of people find apps through web search, compared to just two to three percent in 2014. Beyond that, Google is further minimizing the Google Play Store by testing Android app downloads directly from search results. Despite these gains in mobile web search, 40 percent of people still find apps by searching the OS-specific app stores (the Google Play Store and the … [Read more...] about App Packs & App Store Search

Promo codes are a valuable marketing tool for any size e-commerce store. They help create buzz about your products, attract traffic, encourage people to buy, and more. But many don’t realize the real power promo codes have to improve SEO as well. According to an analysis by SEO expert Brent Payne, there are over 15 million monthly searches for coupon-related queries. That is a huge opportunity to attract a demographic of people who are ready to buy. Promo codes can also affect your online presence in other ways that impact your domain authority and rank overall. Here’s how to make the most of promo codes for SEO. Create Buzz and Attract More Traffic Promo codes aren’t all about driving sales. They can also be used to reach all sorts of marketing goals, improving your SEO in the process. Target promotion-related keywords (e.g., promo code, discount, sale, coupon) to attract a new type of search traffic. Share promo codes on your social media profiles and work with … [Read more...] about How to Boost Your E-commerce Store's SEO by Offering Promo Codes

Just in time for the frenzied holiday shopping season, Target is introducing product inventory search into its mobile app. The functionality is powered by Point Inside but doesn’t rely on beacons or other indoor location technologies. Following a 40-store trial earlier this year, Point Inside announced this morning that Target will be rolling out its “StoreMode” product inventory search and mapping capability in all the company’s nearly 2,000 North American retail locations. Smartphone owners will be able to use the updated app to search for local product inventory when not in the store. However, once users enter Target stores — store presence will be passively detected through geofencing — they will have access to a range of search and find capabilities. The app also provides a type-ahead/auto-complete feature. Items can be quickly be added to shopping lists (also accessible outside the store). But in-store product locations will automatically be … [Read more...] about Target App Now Features In-Store Product Search And Inventory Maps

UK-based location-data platform Blis is introducing a predictive ad model that will charge advertisers exclusively on a pay-per-visit basis. What that means is that advertisers will pay only for customers (or potential customers) that visit their business locations. It's called "Blis Futures" and uses AI and audience modeling based on historical visitation patterns. A week ago, New York-based xAd introduced something similar, offering a cost-per-visit model that only charges brands and enterprises if customers walk through the door. Beverage brand Stella Artois is the first company to run a campaign with Blis Futures, to generate foot traffic for local pubs. Blis VP Gil Larsen said the company was pleased with the test run so far. Larsen also provided email responses to some questions I asked about the product and its capabilities. What was the genesis of this product? Why did you develop it? At Blis, connecting the gap between what consumers do online and in the real world is a … [Read more...] about Pay-per-visit mobile ad model uses AI to predict store visitation