B2B companies crave leads. Good leads. Quality leads. At the right price. Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) In this case, when I am referring to “Buyer Hubs”, I am not talking about B2B Directory listings (even enhanced listings), but rather sites where buyers go to submit a Request for Quote from multiple vendors. I acknowledge that some sites have a hybrid model of RFQ forms and enhanced directory listings. This is about the leads paid for in the RFQ model. Examples of Buyer Hubs are BuyerZone and VendorSeek. Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.) A B2B Directory website … [Read more...] about B2B Hubs Or PPC? Are All Leads Created Equal?
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There are infinite approaches to successful digital marketing. Sometimes, digital marketing experts themselves don’t even understand why one strategy is more effective than another. The online world is fickle, and it evolves every single day. The internet’s refusal to sit still for even a short amount of time can be frustrating to digital marketers, especially those trying to boost their smaller companies or startups. You want to appeal to your customer base, but you also want to play by the rules that will land you on the front page of Google. Is there a simple way to do both? As an established digital marketing assistant, we want to help new marketers understand how to combine strategies for maximum conversions, sales, and ultimately, profit. But, where do we start? As we’ve hinted, the benefits to combining digital strategies can be monumental. You don’t have to focus on one strategy, rather allow complementing tactics to develop alongside one … [Read more...] about How to Combine PPC and SEO for Maximum Impact
Before you start your search which one is better for your business first examine the key difference between SEO and PPC. There are some research to one to compare between both, SEO Tips for Beginners A Brand name is very important for every business and this research makes it clear to your presence in the search engines. Which is better SEO or PPC? Both SEO and PPC have been found to be great techniques for the growth of a business. SEO and PPC both can get you on the front page of the search engines. However they have their respective target benefits and costs. Is one better for your business or both are better this is the very important Question for a business. Before we answer this question first known about the important facts of SEO and PPC. However, which one you should choose entirely depends upon the type of outcomes to want. SEO is a long term process and gives you guaranteed results, if done effectively. PPC however is a paid campaign that can help people land onto your … [Read more...] about SEO vs PPC: Which One Is Better for Your Business?
Home > Blog > Automatic? Yes. Supersonic? Sometimes. How AI can be used to drive PPC automation 22nd August 2018 - 6 minutes read PPC Luke Townsend - Marketing DirectorIn the beginning (or in the mid-1970s), there was the personal computer. Then came the internet, and today, we’re on to the next big technical innovation. It comes in the form of artificial intelligence (AI). We know that most fundamental digital marketing activities rely on automation, which are ultimately driven by AI. And as technology develops apace, pay-per-click (PPC) marketing has become eligible for an automation transformation of its own. AI is revolutionising the way in which digital marketers allocate time and energy, freeing them from the banal and repetitive, and handing those tasks to our faster friends, the computers. There are plenty of methods for achieving AI. It’s true that you could – if you had the time, energy and temperament – … [Read more...] about Automatic? Yes. Supersonic? Sometimes. How AI can be used to drive PPC automation
The most profitable campaigns in digital marketing are not managed by advertisers, whether in-house, freelancer, or global agencies. Rather, the most profitable campaigns in digital marketing are managed by black hat hackers committing ad fraud. In 2015, the Security Firm White Ops exposed Methbot, a suspected Russian criminal syndicate making an estimated $3-$5 million a day from display advertising fraud. The criminals did this by creating hundreds of thousands distinct URLs designed to trick display advertising algorithms into buying their fraudulent web space. They then employed over 500,000 bots to click on those ads and ultimately profit from exploiting the pay per click system. Today, digital marketers have stepped up against ad fraud with initiatives such as ads.txt. However, digital ad fraud may be worse than ever as ad fraud syndicates have also innovated. According to e-Marketer’s Digital Ad Fraud Report, money lost from digital ad fraud is estimated to … [Read more...] about Bot Farms, Fraudulent Websites, and Display Advertising