If you’re a seasoned online marketer, you’ve probably been exposed to user experience gurus, conversion rate improvement experts and their ilk. Even without knowing the high-level principles, many designers and performance marketers have developed a bias in favor of simplicity. Concepts such as the use of white space and decluttering a page have been bandied around for years in the normal course of creating better experiences for users. Lurking behind much of the advice are higher-order principles of human-computer interaction (HCI) derived from various overlapping research fields: psychology, cognitive science, ergonomics, ethnomethodology and the like. Top UX experts don’t really feel they “know” anything unless they’ve confirmed certain design and navigation hunches with one of the higher-order principles that may have been tested in other contexts. For those following the “cognitivist” line of reasoning, we should attempt to link our … [Read more...] about PPC Ads Not Performing? Reduce Cognitive Load
Pay per click ppc ads
Google released a new study as part of its series of analysis aimed at answering the perpetual question of whether PPC ads cannibalize organic traffic. You know the question: “If I’m already ranking, why should I pay for ads if they are just going to steal free clicks from my organic listings?” This time, Google’s research focuses specifically on the impact of mobile search ads on mobile organic traffic. The study found that, on average, mobile ads provide an 88 percent lift in mobile search clicks — 88 percent of users that clicked on your mobile ad would not have clicked on your organic listing if your ads had been paused. In other words, mobile PPC ads don’t cannibalize your mobile organic traffic. This finding is nearly identical to the original 2011 study that looked at all search traffic and found search ads offered an 89 percent lift in clicks. Google conducted the Mobile Incremental Ad Clicks (IAC) study for a year — from March 2012 to … [Read more...] about Mobile PPC Ads Also Do Not Cannibalize Organic Traffic
Many small-to-medium businesses (SMBs) focus heavily on their organic search rankings. After all, it’s “free,” and if you enjoy a high ranking, you can derive excellent business from it. But, even if your business ranks well in local search (and especially if you don’t), there are great reasons to consider some paid search advertising, aka “PPC.” While I have a reputation as a local search optimization specialist, but I consider myself to be broader in that I am a marketer, period. As such, my philosophy is that companies should promote themselves within as many channels as they reasonably can afford, and they should also go with what works. Local SEO definitely works and works well, but my back-of-the-napkin math indicates that targeting local search results rankings has its limits for a great many of the SMBs out there. In larger metro areas and for more popular business categories, there can be hundreds and thousands of businesses that vie for the … [Read more...] about 7 Reasons Why Local Businesses Should Still Buy PPC Ads
Before you start your search which one is better for your business first examine the key difference between SEO and PPC. There are some research to one to compare between both, SEO Tips for Beginners A Brand name is very important for every business and this research makes it clear to your presence in the search engines. Which is better SEO or PPC? Both SEO and PPC have been found to be great techniques for the growth of a business. SEO and PPC both can get you on the front page of the search engines. However they have their respective target benefits and costs. Is one better for your business or both are better this is the very important Question for a business. Before we answer this question first known about the important facts of SEO and PPC. However, which one you should choose entirely depends upon the type of outcomes to want. SEO is a long term process and gives you guaranteed results, if done effectively. PPC however is a paid campaign that can help people land onto your … [Read more...] about SEO vs PPC: Which One Is Better for Your Business?
Home > Blog > Automatic? Yes. Supersonic? Sometimes. How AI can be used to drive PPC automation 22nd August 2018 - 6 minutes read PPC Luke Townsend - Marketing DirectorIn the beginning (or in the mid-1970s), there was the personal computer. Then came the internet, and today, we’re on to the next big technical innovation. It comes in the form of artificial intelligence (AI). We know that most fundamental digital marketing activities rely on automation, which are ultimately driven by AI. And as technology develops apace, pay-per-click (PPC) marketing has become eligible for an automation transformation of its own. AI is revolutionising the way in which digital marketers allocate time and energy, freeing them from the banal and repetitive, and handing those tasks to our faster friends, the computers. There are plenty of methods for achieving AI. It’s true that you could – if you had the time, energy and temperament – … [Read more...] about Automatic? Yes. Supersonic? Sometimes. How AI can be used to drive PPC automation