Home > Blog > Automatic? Yes. Supersonic? Sometimes. How AI can be used to drive PPC automation 22nd August 2018 - 6 minutes read PPC Luke Townsend - Marketing DirectorIn the beginning (or in the mid-1970s), there was the personal computer. Then came the internet, and today, we’re on to the next big technical innovation. It comes in the form of artificial intelligence (AI). We know that most fundamental digital marketing activities rely on automation, which are ultimately driven by AI. And as technology develops apace, pay-per-click (PPC) marketing has become eligible for an automation transformation of its own. AI is revolutionising the way in which digital marketers allocate time and energy, freeing them from the banal and repetitive, and handing those tasks to our faster friends, the computers. There are plenty of methods for achieving AI. It’s true that you could – if you had the time, energy and temperament – … [Read more...] about Automatic? Yes. Supersonic? Sometimes. How AI can be used to drive PPC automation
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Before you start your search which one is better for your business first examine the key difference between SEO and PPC. There are some research to one to compare between both, SEO Tips for Beginners A Brand name is very important for every business and this research makes it clear to your presence in the search engines. Which is better SEO or PPC? Both SEO and PPC have been found to be great techniques for the growth of a business. SEO and PPC both can get you on the front page of the search engines. However they have their respective target benefits and costs. Is one better for your business or both are better this is the very important Question for a business. Before we answer this question first known about the important facts of SEO and PPC. However, which one you should choose entirely depends upon the type of outcomes to want. SEO is a long term process and gives you guaranteed results, if done effectively. PPC however is a paid campaign that can help people land onto your … [Read more...] about SEO vs PPC: Which One Is Better for Your Business?
Every time you guess, you bring bias and risk into your conclusions. That’s why using Search Query Reports to find inefficient spend is a surefire way to save your company $$$. Let’s get started. How to Pull Search Query Reports Pulling search query reports is fairly easy. In Google, go to the Keywords tab and click “Search Terms” in the top panel: Then – presto! — you can start analyzing what people are actually searching for. Depending on your industry, be ready for some crazy queries. (Also, I’m just throwing this out there, if customer service isn’t a revenue driving part of your business, add ‘customer service’ as a negative immediately. I swear I see it in every search query report.) Bing is fairly easy as well. Just head to the reports center, click “Search term” report on the left. For unit of time, choose “summary.” Finally, choose any other columns and settings … [Read more...] about How to Use Negative Keywords to Save on PPC Spend
It’s also a topic that sends my brain into overdrive when clients mention it. Why? Because the phrase is used so loosely it often means different things to different people. Part of the confusion stems from the fact that PPC keyword management isn’t just one task—it’s a group of tasks. And some are less obvious than others. In this post, I’ll clarify what keyword management means to us at Group Twenty Seven and describe its many aspects, including: Negative keyword management Keyword trend audits Quality score benchmarks Duplicate keyword management Keyword click-through-rate management Low search volume keyword management. Negative Keyword Management For many non-PPC experts, keyword management is synonymous with negative keyword management. It’s true that negative keyword management is an important part of keyword management. But it’s only one part. Regardless, building negative keyword lists is a good place to start when launching new … [Read more...] about What exactly is PPC keyword management anyway?
Presenting a guide purely for the individual just entering the crazy world of search marketing. This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in such puzzling acronyms as PPC, CPM, CPC, SERP plus a few other made-up ones that I’ll throw in just for fun. First of all though, let’s answer the most obvious question… What is paid search? On a search engine results page (SERP), you can pay for your website to appear in specific sections of the results. These paid-for ads normally appear at the top of a SERP, to the right-hand side, or within a separate ‘Shopping’ section. Here’s the Google SERP for the term ‘confetti cannon’ and you can see how ads dominate the page… Update: Google has now removed ads on the right-hand side of the page. You may now find up to four ads on the top paid search field and product-listing ads in the right hand space. You may also … [Read more...] about Paid search and PPC: a super accessible beginner’s guide