In the not-so-distant past, PPC managers created multiple campaigns divided up by device to easily differentiate and customize messages to desktop and mobile users.Now, device targeting is streamlined. We can use a one-size-fits-all approach to ensure ads are shown on mobile devices with little effort.But does one size fit all?In gaining convenience, some of us advertisers may have become a bit lazy in customizing our mobile ads to bring their customers the best mobile experience.For example, someone searching for an Italian restaurant on their desktop might be interested in the menu, so the ad should be written accordingly.But the same search on a mobile device might be best served by an ad with messaging that includes the restaurant’s location and hours of operation.Take the Time to Customize Your Mobile PPC AdsDoing so is incredibly beneficial.How do you do it?First, define your mobile value proposition and how that messaging will vary from general desktop ads experience.For … [Read more...] about 10 Amazing Tips to Write Better Mobile PPC Ads
Paypal or amazon payments
Offering a “best price” guarantee to customers certainly isn’t a new concept. In fact, the world’s largest public corporation, Walmart, has made “lowest prices anytime” part of its value proposition since it opened in the 1960s. Other retailers have participated in similar programs for a while — the hope being that customers no longer feel the need to comparison shop. Then along came Walmart’s new Savings Catcher program, which is available as a part of the latest flagship Walmart mobile app for iOS and Android, both released earlier this month. And while it isn’t technically just an app — users can also go online and enter receipt information into their account on a PC — the mobile app version of what Walmart is offering is where the real power is. A Little History Taking a step back, it’s important to understand that one of the biggest challenges retailers face is an inability to connect their customers’ … [Read more...] about Walmart’s New Savings Catcher: The Killer App
Google recently announced its plans to retire Google Checkout, an online payment processing service, and transition towards a more streamlined product known as Google Wallet. While the complete shutdown of Checkout will occur on the 20th of November, the news has already created some waves in the business market. Some are considering it a loss on Google’s account in the battle against PayPal for online payment processing, while others deem it a clever move. Before we jump to conclusions, it is important to understand what caused the demise of Checkout and how will it affect the market. Why did Google Checkout fail? When Google launched Checkout in 2006, it adopted a similar policy as with previous products: the people will either adopt it or they will not. As a result, Google never actively ‘sold’ the product to consumers, nor did it make any efforts to highlight the salient features of Checkout to them. Around the same time, similar services like PayPal were arriving … [Read more...] about What Does Google Checkout Dying Mean For Merchants?
According to a recent study conducted by Compass, the average conversion rate for e-commerce stores is just 1.4%, with top performers achieving around 3%. While this may come as no surprise to anyone who manages or markets an e-commerce store, the reality is that the average marketer sees only one sale delivered from every 100 visits. Do you want to be just average? Or do you want to be better than the rest? Better than your competitors? If so, you need to ensure that your conversion rate is better than average and converts as many visitors into purchasers as possible. You need to aim to achieve a conversion rate which exceeds 1.4% and comes in closer to 3%. Achieving higher may be possible in some industries, however for the most, 3% should be seen as the upper target. Luckily (or perhaps unluckily), most e-commerce stores suffer from some common issues. Issues which, in many cases, are relatively quick and easy to fix. Here are 10 tips for mastering e-commerce conversion rate … [Read more...] about 10 Tips for Mastering E-Commerce Conversion Rate Optimization
All websites are unique in their own way. We’ve seen trends in e-commerce website design like animation, 360-degree product previews, advanced filtering, and dynamic product search. However, trends don’t guarantee conversion rates or robust user experiences. There are certain elements that every e-commerce site should have to stay relevant and competitive. Here is a list of 15 must-have features that attract online shoppers. Ease of Use This comes from the old K.I.S.S. adage about keeping it simple. Simplicity should be a goal in good design and you don’t have to sacrifice elegance to achieve it. As a matter of fact, studies show that 76% of consumers say the most important characteristic of a website is ease of use. The objective is to help shoppers get to what they want, faster and without running into unnecessary complexity that can clog up the path to purchase. Online sellers have minutes, if not seconds, to make a sale. Focus on the user experience by providing … [Read more...] about 15 Must-Have Features for E-commerce Sites