Term Density Looking at how often a term appears across all searches in the data set is a very useful exercise. The following lists of 25 terms appear in about 80% of the search traffic. With this critical mass across so few terms, it provides a very focused textual pallet for writing page and ad copy. A second important significance of this list is that it reveals micro-site opportunities. … [Read more...] about How Office Furniture Vendors Can Target Start-Ups
Pci vendor id list
Holidays Are A Great Opportunity For Links. You’ve heard of “newsjacking” or the PR mantra that “news is new.” Well, in the holiday season, sales and unique gifts are plenty newsworthy. Discover who is putting out content about your industry, linking to your competitors, and running gift guides, and pitch to them. Get On-Site Optimizations Ready. A lot of images are going up that should all be SEO friendly, with ALT text and specific file names. Will your title tags include current offers? If you are diligent in SEO, organic search listings will communicate offers just as well as your paid ones. Make Sure Site Architecture Holds Up. The holidays often result in new products, categories, and gift shops. Are these added to your sitemap? Do they create duplicate content? How are they linked throughout navigation? This may sound trivial, but it greatly affects rankings and correct page indexing. … [Read more...] about E-Commerce Holiday Preparation – Making A List (And Checking It Twice)
The issues surrounding vendor management are principally related to cost, quality and control. First though, we need to put the situation into its wider context. No global agency vendor actually has infinite resources available around the globe. An organization with 500 offices employs a lot of people, has a large overhead and must find cash to fund those people on a daily basis. … [Read more...] about Master The Management Of International SEO Services Vendors
What would happen if the person who manages your German programs can no longer work, is terminated quickly or abruptly leaves for another company or agency? Typically IT kills their email account; since many tools are now tied to email accounts, retrieving the password can be impossible once the account has been deleted. … [Read more...] about Should You Have A Prenup With Your Global Search Vendor?
I personally wonder about the wide-spread effect this could have. For instance, Holiday Inn Express is a multinational brand of hotels and one of the world’s largest hotel chains, with 2,200 hotels globally. When you spread the effect of enabling an additional 270 monthly unique visitors (MUVs) to 1 location across a network of 2,200 hotel locations, it could potentially generate a significant amount of local U.S. traffic from search engines and directories — if done right. … [Read more...] about Crush The Competition With Hyper Local Listing Management!