Google’s webmaster guidelines are not the law.The guidelines are there to stop businesses from gaming their system and getting an unfair advantage over others.Breaking their rules doesn’t mean you will go to jail, but your site could be completely removed from their index.This can be incredibly damaging for business, considering Google is, by far, the dominant search engine.In this day and age, it’s wise to follow Google’s official guidelines. Whenever possible.One situation that many of us have dealt with is when we take on a new client that has been – or still is – violating these guidelines.It wasn’t you who made this decision, it may have been a previous provider or the client themselves. Whether knowing or unknowingly.So what do you do?Results From My Twitter PollI opened up this conversation to the Search Community, giving some common scenarios as examples.Here are the results:The Twitter poll was active for 12 hours and received 196 … [Read more...] about How to Deal with a New Client That’s Violating Google’s Guidelines
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share tweet share pin it e-mail share With Research Cloud, we’ve completely reinvented our software’s research section to give you a convenient overview of all the important metrics on the performance of any domain. But we wouldn’t be Searchmetrics if we didn’t have more! Our brand-new, and revolutionary Content Performance solution, lets you now check your metrics, including holistic content KPIs, on a detailed page-level and who’s outperforming you. It’s the most comprehensive and fastest analyzes, on demand, in the industry – saving you time and money! In our re-worked Research Cloud, which offers you the whole “story” of any website at one glance, we’ve integrated a new feature that is globally unique: Content Performance, an ad-hoc analysis solution on a URL basis within the biggest search and content data pool available. It is the only solution in the entire … [Read more...] about Research Cloud and Content Performance: Game Changer!
From Marketing Land: How Lenovo uses martech to build unified campaigns around its separate business groupsMay 12, 2017 by Amy Gesenhues A CMO's View with David Roman, Lenovo's Chief Marketing Officer CMOs, invigorate your brand and your careerMay 12, 2017 by Brent Hieggelke Looking to keep ahead of the curve in your marketing career? Columnist Brent Hieggelke shares the trends and technologies that will help you be innovative and thrive as a CMO. Why it's more vital than ever to get display measurement rightMay 12, 2017 by James Collins As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing. 3 Account-Based Marketing trends for 2017May 11, 2017 by Digital Marketing Depot Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this report from Oracle, you'll learn … [Read more...] about Marketing Day: Interview with Lenovos CMO, getting display measurement right & more
While this can get tricky to measure accurately, I’ll share some basic techniques to connect online and offline data — and, more specifically, how marketers can measure the impact of TV and seasonality on their SEM efforts. 1. Pick Relevant Data Ideally, you’d want to run a test on a significant sample of your audience and compare the results with the rest of your audience. Unfortunately, that is not always possible in real life. For example, if you run TV ads nationally, you won’t be able to target a randomized sample of the population and compare the results with the rest of population, so you won’t be able to form nice and tidy test and control groups. Instead, you’ll have to analyze how much of an impact national TV has on your online initiatives over time. Assuming our response variable is the weekly SEM impression volume we’re getting on a selection of branded search queries on Google and Bing, then our first variable would be how much … [Read more...] about 3 Steps For Connecting TV & SEM Performance
The Accelerated Mobile Pages (AMP) Project was created to improve the mobile web experience; pages built with AMP HTML load instantly on mobile devices, allowing publishers to quickly serve users in their moments of need. Though originally created with publishers in mind, AMP has begun to spread to other types of sites as well. At the end of June, eBay announced that they had enabled AMP on eight million of their pages (They were the first major non-news site to do so). It has been widely anticipated that AMP capabilities will spread beyond news publishers, and this was a major step in this direction. These developments mean that more brands need to pay attention. As AMP spreads, webmasters will need to optimize their content so that they can provide the desired high-speed responses to the micro-moments of their prospects. Keeping mobile strategy in line with customer expectations Customers expect pages to load quickly. Even as far back as 2009, Forrester found that around 40 percent … [Read more...] about Mobile marketing AMPlification: Content, performance and measurement