Google has introduced a number of notable changes over the past few weeks. Among them are the availability of Duplex for public testing in select regions, the phasing out of Google+, and a possible new algorithm update that seems to have affected search rankings. In this news digest, we cover the stream of important Google announcements affecting search users, businesses, and the SEO and advertising community. So let's check out the latest developments. Also, tune in to our Search Marketing Scoop podcast, where Ross Tavendale, the Managing Director at Type A Media, and Garrett Moon, the CEO and Co-Founder at CoSchedule, are discussing all of these developments in greater depth. Listen to our podcast on iOS and Android: Podcast available on iTunes Subscribe on Android GOOGLE SEARCH NEWS Pay Your Respects to Google + At the beginning of the year, Google's Project Strobe began reviewing third-party developer access to Google account and Android … [Read more...] about Google News Digest: Duplex’s Public Testing, Goodbye Google+, and New Search Algo Update?
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Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now available. It sees factors related to mobile, direct answers and site speed increase in importance. Factors related to search history have decreased. Factors related to site identity and personal social sharing have been dropped entirely. Below is a further explanation behind the changes, along with a reintroduction to the table, for those who are new to it. For those who just want the latest table to download, scroll to the end. Our goal with the Periodic Table of SEO Success Factors is to help publishers focus on the fundamentals needed to achieve success with search engine optimization. To do this, the table doesn’t try to list all of Google’s 200 major ranking factors (most of which aren’t publicly known) or detail the search engine’s 10,000 subfactors. It doesn’t try to decipher if the … [Read more...] about The Periodic Table of SEO Success Factors: 2017 edition now released
With the Facebook movie’s debut a week away, how about something to keep you entertained while you wait? A book. About that other major internet drama story, Google. The book? “Googled, The End Of The World As We Know It,” by Ken Auletta. Googled came out at the end of last year, and I’ve been terribly remiss in not writing my review of it until now. It is a masterwork. Required reading for anyone trying to understand how disruptive the internet has been to businesses, and how Google has ridden that disruptive wave, as well as having churned it up. You want drama? Here’s drama, about how upstart kids started “F…ing with the magic,” as former Viacom CEO Mel Karmazin says in the beginning of the book. It’s a theme that runs throughout the book and underscores that while this book is about Google, it’s also how the internet has upturned the stability that many business may have assumed they had — and how some still fail to … [Read more...] about Need Pre-Facebook Movie Drama? Go Read “Googled” This Week
Screen related searches are the backbone of Yahoo!’s year in review lists, as actors, actresses, talk show personalities and reality TV celebrities seem to command a bigger presence year after year. In the most popular TV searches on Yahoo! in the US, perennial favorite American Idol dominated top slots in several categories of Yahoo’s top search trends for 2012. Interestingly, singer/actress and former American Idol judge J-LO, was the only music personality to appear in the top 10, no mention of fellow exiting co-star, Steven Tyler, though searches for “aerosmith tour” did spike on Yahoo in 2012. Will replacement judges Mariah Carey and Nicki Minaj make the cut in 2013? Top Searched Movies On Yahoo! In 2012 the hunger games The dark knight rises the avengers the amazing spiderman twilight breaking dawn 2 magic mike prometheus snow white and the huntsman skyfall the expendables 2 Now, compare that order to Top US grossing films released in 2012, according to … [Read more...] about The Top TV, Movie, Songs & Singer Searches
The latest version of Search Engine Land’s Periodic Table Of SEO Success Factors is now out. This is the third edition since we first launched our search engine optimization framework in 2011. Below, a rundown of what’s new and changed, as well as a reintroduction to the table. The Table’s Goal & Philosophy Our goal with the Periodic Table Of SEO is to help publishers focus on the fundamentals needed to achieve success with search engine optimization. This means it’s not about trying to list all 200 Google ranking factors or detail Google’s 10,000 subfactors. It’s not about trying to advise if keywords you want to rank for should go at the beginning of an HTML title tag or the end. It’s not about whether or not Facebook Likes are counted for ranking boosts. Instead, the table is designed to broadly guide those new to or experienced with SEO into general areas of importance. Title tags are generally important. Think about making sure … [Read more...] about The Periodic Table Of SEO Success Factors: 2015 Edition Now Released